MCM_I-MERCHANT_ A Penton Media Property November 17, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/multichannelmerchant/v/468 ---------------------------------------- ADVERTISEMENT 7 New Email Marketing Tactics You Have to Use in 2010 To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010. Download today! http://www.silverpop.com/landing-engage/iMerchant/Tactics.html ---------------------------------------- --Office Depot Launches Holiday Gift Microsite By Tim Parry Office Depot: It's not just your place for pens, pencils and Post-its. Here's why the office supplies merchant launched a microsite to promote its holiday gift selections, and why microsites are an important piece of its e-commerce strategy. To view the full article go to: http://multichannelmerchant.com/ecommerce/news/1117-office-depot-holiday-gifts-microsite-Top30SmartGifts/ --Target Increasing Mobile Offerings for the Holiday By Tim Parry General merchant target has been engaging mobile customers in some way, shape or form. But it's hoping today's launch of added features and functionality will be a bullseye for its m-commerce users. To view the full article go to: http://multichannelmerchant.com/ecommerce/news/1117-target-m-commerce-mobile-marketing/ ---------------------------------------- ADVERTISEMENT Is Your Website Killing Customer Confidence? Competative prices alone do not guarantee purchase. For consumers, security and privacy are prime concerns. Learn how to build trust. Get the TRUSTe Whitepaper now! http://forms.truste.com/go/truste/reduce_shopping_cart_abandonment_v19 ---------------------------------------- --In Social Media, Point-of-View Equals ROI By Drew Neisser As 2009 comes near a close, merchants are getting a hang of social media. Twitter and Facebook, for example, are not sales channels. But they are an important channel to be in if the want to know their customers a little better. To view the full article go to: http://multichannelmerchant.com/social-media/1113-social-media-point-of-view/ --New Website for Collections Etc. By Jim Tierney In time for the holiday season, Collections Etc. relaunched its Website, and the low-price gifts merchant says it's already seen a lift in sales and traffic. Collections Etc. didn't just throw a new coat of paint on its existing site. Here's why it opted for a whole new platform. To view the full article go to: http://multichannelmerchant.com/ecommerce/1110-new-website-for-collections-etc/ ABOUT THIS NEWSLETTER Editor-in-Chief: Melissa Dowling, mailto:melissa.dowling@penton.com Senior Editor: Tim Parry, mailto:tim.parry@penton.com You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For information on advertising in this newsletter, please contact: Candice Hadley, mailto:candice.hadley@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:multichannelmerchant@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.multichannelmerchant.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.