MCM_I-MERCHANT_ A Penton Media Property February 9, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/multichannelmerchant/v/488 ---------------------------------------- ADVERTISEMENT Yesmail Direct, an easy-to-use email marketing application with intuitive, innovative and effective tools that small business marketers can use to spread their message and drive results. Sign up for your FREE 60-day trial that includes 500 free email credits and 100 free email addresses to mail to! http://www.yesmaildirect.com/landing/trial_list_penton.html?utm_source=imerchantnewsletter&utm_medium=bannerandtextad&utm_campaign=PentoniMerchant ---------------------------------------- --How Real-Time Search is Changing Social Media By Lisa Wehr How does Google select what tweets, blogs, news stories, etc. will appear in the real-time results? Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits. To view the full article go to: http://multichannelmerchant.com/social-media/twitter/0209-real-time-search-changing-social-media/ --Macy's Looking for the Sweetest Tweet By Tim Parry Macy's is the latest merchant to launch a contest that will incorporate its Twitter channel - It's giving away one 1/4 karat diamond daily to the person who sent the "sweetest tweet" that includes the hashtag #SweetestTweet, and a three-stone diamond anniversary ring on Feb. 14 to one grand prize winner. Here's why Macy's is doing it, and how the merchant is going about it. To view the full article go to: http://multichannelmerchant.com/social-media/twitter/0202-macys-looking-for-sweetest-tweet-twitter/index.html ---------------------------------------- ADVERTISEMENT The MRC's 2010 Annual e-Commerce Payments and Risk Conference, held at the Wynn Las Vegas on March 16-18, is focused on helping online retailers improve security and payment strategies while exploring specific operational solutions in fighting and mitigating online risk and fraud. For information and registration information, please visit http://www.merchantriskcouncil.org/2010annualconference. ---------------------------------------- --Ruling: FACTA Does Not Extend to E-Commerce Confirmations By David S. Almeida Online merchants have dodged another bullet when it comes to the Fair and Accurate Credit Transactions Act (FACTA). In the recent case Shlahtichman v. 1-800 Contacts, Inc., a judge in the Northern District of Illinois ruled in December that FACTA does not apply to electronic displays or e-mail confirmations of Internet transactions. To view the full article go to: http://multichannelmerchant.com/ecommerce/news/facta-ruling-ecommerce-confirmations-0208/ --Quick Tips for Salvaging Abandoned Carts By Sherry Chiger Remember Sherry Chiger? Well, she's back at Penton Media as editor of the Chief Marketer Network's new e-mail newsletter, E-Mail Essentials (http://enews.penton.com/enews/direct/emailessentials/current). And she debuted with something the i-Merchant audience would appreciate: Some best practices for abandoned-cart e-mails, as recommended by Experian CheetahMail. To view the full article go to: http://directmag.com/email/0202-abandoned-carts/ --Blog: The Hell with the Metrics-- Marketers Will Do Social This Year A recent survey of 1,000 marketers by ExactTarget finds that companies will spend more on digital media this year than they did in 2009 -- 17% more on average, to be precise. The study reveals that the online channel likely to get the biggest increase in marketing budget this year is the one that's the hardest to measure, with the worst-understood ROI: social media. To view the full article go to: http://bigfatmarketingblog.com/2010/02/08/the-hell-with-the-metrics-marketers-will-do-social-this-year/ --Blog: Please, Democratic Party, Let Me Unsubscribe An unsubscribe should be made easy, but maybe that's not the way of thinking inside the beltway. Tim Parry is has been watching his e-mail since Friday, waiting for a 4-digit code so he can finish unsubscribing to the Democratic Party e-mail list... Government redundancy at its finest. To view the full article go to: http://bigfatmarketingblog.com/2010/02/05/please-democratic-party-let-me-unsubscribe/ ABOUT THIS NEWSLETTER Editor-in-Chief: Melissa Dowling, mailto:melissa.dowling@penton.com Senior Editor: Tim Parry, mailto:tim.parry@penton.com You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For information on advertising in this newsletter, please contact: Candice Hadley, mailto:candice.hadley@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:multichannelmerchant@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.multichannelmerchant.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2010, Penton Media. 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