Office Depot: It's not just your place for pens, pencils and
Post-its. Here's why the office supplies merchant launched a microsite
to promote its holiday gift selections, and why microsites are an
important piece of its e-commerce strategy.
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HERE
General merchant target has been engaging mobile customers
in some way, shape or form. But it's hoping today's launch of added
features and functionality will be a bullseye for its m-commerce
users.
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HERE
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As 2009 comes near a close, merchants are getting a hang of
social media. Twitter and Facebook, for example, are not sales channels.
But they are an important channel to be in if the want to know their
customers a little better.
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HERE
In time for the holiday season, Collections Etc. relaunched
its Website, and the low-price gifts merchant says it's already seen a
lift in sales and traffic. Collections Etc. didn't just throw a new coat
of paint on its existing site. Here's why it opted for a whole new
platform.
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HERE
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