In This Issue
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Yesmail Direct, an easy-to-use email marketing application with
intuitive, innovative and effective tools that small business marketers
can use to spread their message and drive results. Sign up for your FREE
60-day trial that includes 500 free email credits and 100 free email
addresses to mail to!
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By Lisa Wehr
How does Google select what tweets, blogs, news stories,
etc. will appear in the real-time results? Real-time search is still
new, making it difficult to truly understand its ultimate magnitude. But
your business must optimize its social media channels so that when
results displayed in real-time, your business sees peak benefits.
READ THE FULL ARTICLE
HERE
By Tim Parry
Macy's is the latest merchant to launch a contest that will
incorporate its Twitter channel - It's giving away one 1/4 karat diamond
daily to the person who sent the "sweetest tweet" that includes the
hashtag #SweetestTweet, and a three-stone diamond anniversary ring on
Feb. 14 to one grand prize winner. Here's why Macy's is doing it, and
how the merchant is going about it.
READ THE FULL ARTICLE
HERE
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The MRC’s 2010 Annual e-Commerce Payments and Risk Conference, held at
the Wynn Las Vegas on March 16-18, is focused on helping online
retailers improve security and payment strategies while exploring
specific operational solutions in fighting and mitigating online risk
and fraud. For information and registration information, please visit www.merchantriskcouncil.org.
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By David S. Almeida
Online merchants have dodged another bullet when it comes to
the Fair and Accurate Credit Transactions Act (FACTA). In the recent
case Shlahtichman v. 1-800 Contacts, Inc., a judge in the
Northern District of Illinois ruled in December that FACTA does not
apply to electronic displays or e-mail confirmations of Internet
transactions.
READ THE FULL ARTICLE
HERE
By Sherry Chiger
Remember Sherry Chiger? Well, she's back at Penton Media as
editor of the Chief Marketer Network's new e-mail newsletter, E-Mail Essentials. And she debuted with something
the i-Merchant audience would appreciate: Some best practices for
abandoned-cart e-mails, as recommended by Experian CheetahMail.
READ THE FULL ARTICLE
HERE
A recent survey of 1,000 marketers by ExactTarget finds that
companies will spend more on digital media this year than they did in
2009 — 17% more on average, to be precise. The study reveals that the
online channel likely to get the biggest increase in marketing budget
this year is the one that's the hardest to measure, with the
worst-understood ROI: social media.
READ THE FULL ARTICLE
HERE
An unsubscribe should be made easy, but maybe that's not the
way of thinking inside the beltway. Tim Parry is has been watching his
e-mail since Friday, waiting for a 4-digit code so he can finish
unsubscribing to the Democratic Party e-mail list... Government
redundancy at its finest.
READ THE FULL ARTICLE
HERE
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Compare your results. Most companies reported improved
metrics in 2009, but see the challenge increasing due to “cleaner”
fraud. Read
about which tools they plan to use and over 25 other fraud management
benchmarks, trends, and practices.
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