MCM I MERCHANT A Penton Media Property February 21, 2012 If you want to view this on the web go to: http://enews.penton.com/enews/multichannelmerchant/v/710 ---------------------------------------- ADVERTISEMENT How will you compete for your customers' inbox- mind- and wallet-share? Savvy marketers win with automated trigger-based email campaigns. Get the white paper and learn: * Content and Creative Best Practices * 7 Triggered Message Programs * Defining Business Rules Download the white paper now! ---------------------------------------- --A Critical Look at Ecommerce Ratings and Reviews By Ken Burke One of the best ways to improve your own ratings and reviews is to evaluate and emulate what the leaders are doing. This article examines several of the best techniques being used today and describes how you can benefit by implementing similar methods. To view the full article go to: http://multichannelmerchant.com/ecommerce/ecommerce-ratings-and-reviews-0215tpp7?YM_MID='mmid'&YM_RID='email' ---------------------------------------- ADVERTISEMENT Delivering Tomorrow's Best Customers Today! Pinnacle http://forms.meritleadgen.com/info.go/MeritPinnacle?oid=555&MCMweekly72611 utilizes smart transactional data to first identify high value business sites then target the most productive contacts at those sites. Acquire more profitable new customer sites and retain more existing customers with Pinnacle. Contact: Ed Larkin mailto:elarkin@meritdirect.com at 518.280.1416 ---------------------------------------- --Two Days Left To Save $200 On The Operations Summit Deadline for $200 Savings on the Operations Summit is here -- you must register before Feb. 22 (Tomorrow!) to receive the savings. Make sure that your operations and fulfillment management teams attend the Operations Summit, the only conference exclusively about direct-to-customer operations and fulfillment. The Operations Summit will take place May 2-3 in Memphis. In addition to plenty of networking and educational opportunities, there will be multiple tours of DTC-related facilities, including several FedEx operations. The Summit will focus on actionable ideas for greater efficiency, smart technology purchases, faster delivery and productivity, top-rated customer satisfaction, and cost control. For more information, please email Ellen.Shannon@penton.com ( mailto:Ellen.Shannon@penton.com ) or go to http://www.operationssummit.com ( http://www.operationssummit.com/?YM_MID='mmid'&YM_RID='email' ). To view the full article go to: http://www.operationssummit.com/?YM_MID='mmid'&YM_RID='email' --Making the Most of QR Codes By Lauren Ackerman and Lois Brayfield Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engagement? Here's a look at some recent campaigns designed to bridge the print and mobile channels, and what the authors suggest merchants could do to improve that brand engagement in the future. BONUS: So you've decided a QR code will be a great addition to your next mailer. Where do you start? Here's how to get started with QR codes ( http://multichannelmerchant.com/ecommerce/getting-started-qr-codes-0215tpp9?YM_MID='mmid'&YM_RID='email' ). To view the full article go to: http://multichannelmerchant.com/catalog/catalog-critique-qr-codes-0201tpp7?YM_MID='mmid'&YM_RID='email' ---------------------------------------- ADVERTISEMENT Reach 200 million potential customers. Grow your online business 50-100%. Discover the top trends in marketplace selling to achieve your potential. Download the free guide. http://pages.monsooncommerce.com/WPCOR2012.html?campaignid=70130000000Y55h ---------------------------------------- --How to Choose the Right Comparison Shopping Engines By Todd Bowman and Melissa Rowland Comparison shopping engines can be a great addition to your marketing portfolio. There are a number of engines to choose from, but mak_ing them successful does take some work. In this article we will go over four critical aspects of running success_ful comparison shopping engine campaigns. BONUS: Want to learn more about comparison shopping engines? Click here ( http://multichannelmerchant.com/ecommerce/venus-comparison-shopping-engine-0201tpp9?YM_MID='mmid'&YM_RID='email' ) for a case study on RKG client Venus's comparison shopping engine growth. To view the full article go to: http://multichannelmerchant.com/ecommerce/comparison-shopping-engines-0215tpp7?YM_MID='mmid'&YM_RID='email' --Top Tweets From #IRWD2012 The attendees (and vendors) at IRWD2012 Feb. 13-15 were tweeting away. Here are some of the best-ideas tweeted (as well as some fun tweets) from the show. Storify compiled by Multichannel Merchant senior content manager Tim Parry ( https://twitter.com/#!/ParryMCM ). To view the full article go to: http://multichannelmerchant.com/social-media/top-tweets-irwd2012-0221tpp1?YM_MID='mmid'&YM_RID='email' --How Web Tags Can Help You See What is Really Working By Brian Quinton Website data collection has become more complicated over the years, as reliance on those metrics has grown. Where once site owners used to examine web server log files to see how visitors were interacting with their sites, nowadays that job is done with web tags: small pieces of JavaScript programming code placed within the HTML of a Web page. Here's how web tag management can help you determine how users are viewing your site. To view the full article go to: http://multichannelmerchant.com/ecommerce/web-tags-help-see-what-is-working-0215bq3/?YM_MID='mmid'&YM_RID='email' --IBM Finds B-to-B Leads in Social Media By Brian Quinton A buyer preference study commissioned by IBM revealed that one-third of its B-to-B buyers were already using social media of various kinds (Twitter, blogs, online forums) to engage with vendors and learn about products. Here's how seven reps used that knowledge to grow their aggregate LinkedIn direct followers from 535 at the beginning of the test to 3,500, and their reach (followers of followers) went from 54,000 to 1.3 million. To view the full article go to: http://multichannelmerchant.com/b2b/ibm-social-selling-leads-social-media-0215bq7?YM_MID='mmid'&YM_RID='email' ABOUT THIS NEWSLETTER Publisher: Ellen Shannon, mailto:ellen.shannon@penton.com Senior Editor: Tim Parry, mailto:tim.parry@penton.com You are subscribed to this newsletter as 'email' To subscribe to this newsletter go to: http://penton-sub.halldata.com/CJNL?PK=[campaignID]&YM_RID='email' To unsubscribe from this newsletter go to: http://news.multichannelmerchant.com/unsubscribe.jsp?opt=MCM-01 For information on advertising in this newsletter, please contact: Candice Hadley, mailto:candice.hadley@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:penton_mkt@inbound.bamboocricket.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.multichannelmerchant.com/?tc=NLSUB&email='email' Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2011, Penton Media. 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