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By Ken Burke
One of the best ways to improve your own ratings and reviews is to evaluate and emulate what the leaders are doing. This article examines several of the best techniques being used today and describes how you can benefit by implementing similar methods.
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Pinnacle utilizes smart transactional data to first identify high value business sites then target the most productive contacts at those sites. Acquire more profitable new customer sites and retain more existing customers with Pinnacle. Contact: Ed Larkin at 518.280.1416
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Deadline for $200 Savings on the Operations Summit is here – you must register before Feb. 22 (Tomorrow!) to receive the savings. Make sure that your operations and fulfillment management teams attend the Operations Summit, the only conference exclusively about direct-to-customer operations and fulfillment.
The Operations Summit will take place May 2-3 in Memphis. In addition to plenty of networking and educational opportunities, there will be multiple tours of DTC-related facilities, including several FedEx operations.
The Summit will focus on actionable ideas for greater efficiency, smart technology purchases, faster delivery and productivity, top-rated customer satisfaction, and cost control.
For more information, please email Ellen.Shannon@penton.com or go to http://www.operationssummit.com.
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By Lauren Ackerman and Lois Brayfield
Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engagement? Here’s a look at some recent campaigns designed to bridge the print and mobile channels, and what the authors suggest merchants could do to improve that brand engagement in the future.
BONUS: So you’ve decided a QR code will be a great addition to your next mailer. Where do you start? Here's how to get started with QR codes.
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By Todd Bowman and Melissa Rowland
Comparison shopping engines can be a great addition to your marketing portfolio. There are a number of engines to choose from, but making them successful does take some work. In this article we will go over four critical aspects of running successful comparison shopping engine campaigns.
BONUS: Want to learn more about comparison shopping engines? Click here for a case study on RKG client Venus’s comparison shopping engine growth.
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The attendees (and vendors) at IRWD2012 Feb. 13-15 were tweeting away. Here are some of the best-ideas tweeted (as well as some fun tweets) from the show. Storify compiled by Multichannel Merchant senior content manager Tim Parry.
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By Brian Quinton
Website data collection has become more complicated over the years, as reliance on those metrics has grown. Where once site owners used to examine web server log files to see how visitors were interacting with their sites, nowadays that job is done with web tags: small pieces of JavaScript programming code placed within the HTML of a Web page. Here's how web tag management can help you determine how users are viewing your site.
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By Brian Quinton
A buyer preference study commissioned by IBM revealed that one-third of its B-to-B buyers were already using social media of various kinds (Twitter, blogs, online forums) to engage with vendors and learn about products. Here's how seven reps used that knowledge to grow their aggregate LinkedIn direct followers from 535 at the beginning of the test to 3,500, and their reach (followers of followers) went from 54,000 to 1.3 million.
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