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From Multichannel Merchant, a Penton Media Publication  |  December 22, 2008  |  
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PREFERENCES
TABLE OF CONTENTS
  • MCM Awards 2009: Call For Entries Has Begun!
  • Don't Let the Soft Economy Stop You from Prospecting
  • Understanding the Impact of Catalogs on Retail Sales
  • With Data, Do It Right From the Start


  • RESOURCES
  • ListFinder: Search over 60,000 lists
  • Webinars
  • Find a Vendor
  • Special Reports
  • Whitepaper

  • This issue of List & Data Strategies is sponsored by Lake Group Media

    Affluence with Influence,
    The American Institute of Certified Public Accountants


    The AICPA is the premier association representing America’s CPAs. Members are active CPAs, financial decision makers and advisors to management looking for ways to advance their careers and help their clients. Well-educated and in their prime earning years, they have substantial buying power. This vitality along with special interests or industry areas captured provides an unbeatable profitable combination.

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    Editor's Note
    MCM Awards 2009: Call For Entries Has Begun!
    Is your catalog or Website the best? Let the world know by entering the MCM Awards this year! The call for entries for the 2009 competition has begun; the deadline is Jan. 23, 2009. You can find out more about the awards - and download your entry form - here.

    Don't Let the Soft Economy Stop You from Prospecting
    By Michael Hayden
    If you're a cataloger, you're probably wondering how much to prospect in spring and summer 2009. Here's some thoughts on how to calculate your mail volumes.

    Sponsored by:

    This issue of List & Data Strategies is sponsored by Melissa Data

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    Understanding the Impact of Catalogs on Retail Sales
    By Travis Seaton
    It's imperative for multichannel marketers to understand the relationship between catalogs and retail. Here's a primer on how to properly integrate your marketing efforts.

    With Data, Do It Right From the Start
    By Justin Jackson
    Moving data from one layout to another is mostly a manual process, dependent on human examination of the layout generated from the source of the list. But even the cleanest files have instances where data doesn't match the layout exactly. Here’s why inaccurate information at the source affects all aspects of traditional data preparation.



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