Using Internet Marketing to Drive Stronger Catalog Sales
	Testing Still Essential in Marketing
	The Benefits of Multichannel Prospecting

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Using Internet Marketing to Drive Stronger Catalog Sales

The majority of catalog sales are now placed online. As a result, it is critical to not only review the catalog proof for accurate item numbers and prices, but to review it from an Internet marketing perspective as well. Here are four key Internet marketing programs that can be leveraged to drive increased response and sales to a catalog mailing.

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Testing Still Essential in Marketing

Testing is an essential activity in direct marketing, and it can be a fun way to connect with new and existing customers. But what should you test, and how often? Here’s some rules of thumb.

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The Benefits of Multichannel Prospecting

Cataloging by its very nature implies acquiring customers via renting lists. But if you only rent lists you are highly vulnerable to postal increases and deterioration of list rental universes. When using a variety of prospecting approaches these things impact you, but your business isn’t decimated.

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