MCM_LIST AND DATA STRATEGIES_ Penton Media February 23, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/multichannelmerchant/v/382 ---------------------------------------- ADVERTISEMENT Catalog. Online. Retail. ACCM the only conference devoted to all the channels you need to understand, integrate, and optimize to succeed. ACCM will provide you with methods to bring stability to your environment and growth for the future. Register by February 27 and save up to $100 on your conference registration! Use code E05. http://www.accmshow.com ---------------------------------------- --Using Internet Marketing to Drive Stronger Catalog Sales By Michelle Farabaugh The majority of catalog sales are now placed online. As a result, it is critical to not only review the catalog proof for accurate item numbers and prices, but to review it from an Internet marketing perspective as well. Here are four key Internet marketing programs that can be leveraged to drive increased response and sales to a catalog mailing. To view the full article go to: http://multichannelmerchant.com/lists/0223-internet-marketing-drive-catalog-sales --Testing Still Essential in Marketing By Crystal Uppercue Testing is an essential activity in direct marketing, and it can be a fun way to connect with new and existing customers. But what should you test, and how often? Here's some rules of thumb. To view the full article go to: http://multichannelmerchant.com/lists/0223-testing-essential-marketing --The Benefits of Multichannel Prospecting By Shari Altman Cataloging by its very nature implies acquiring customers via renting lists. But if you only rent lists you are highly vulnerable to postal increases and deterioration of list rental universes. When using a variety of prospecting approaches these things impact you, but your business isn't decimated. To view the full article go to: http://multichannelmerchant.com/lists/0223-benefits-multichannel-prospecting Advertisement ---------------------------------------- •ACCM (http://www.accmshow.com) ---------------------------------------- Featured Research ---------------------------------------- Chief Marketer: Your Marketing One-Stop Chief Marketer seeks out the best of marketing intelligence and absorbs, summarizes, and organizes it for busy marketing executives involved in advertising, direct marketing, events, PR, research and promotional marketing. Learn more (http://chiefmarketer.com/) (http://chiefmarketer.com/) ---------------------------------------- Advertisement ---------------------------------------- Buyer's Guide (http://buyersguide.multichannelmerchant.com/) ---------------------------------------- ---------------------------------------- *How Moosejaw Mountaineering Became a Top Multichannel Retailer (http://multichannelmerchant.com/events/webinars/ibm_1-2009/) *PROMOLive Interactive Marketing Event (http://multichannelmerchant.com/events/webinars/PROMOLive_2008/) *Catalogs and the Environment: Improving Your Carbon Footprint (http://multichannelmerchant.com/events/webinars/quebecor_11-2008/) ---------------------------------------- ---------------------------------------- *Slow economy? Improve ROI with Guru's Guide to Email Marketing Success (http://www.lyris.com/lunar/503-a.aspx?source=1092) *Global Readiness - Global Rewards (https://pacnetservices.webex.com/mw0305l/mywebex/default.do?nomenu=true&siteurl=pacnetservices&service=6&main_url=https%3A%2F%2Fpacnetservices.webex.com%2Fec0600l%2Feventcenter%2Fevent%2FeventAction.do%3FtheAction%3Ddetail%26confViewID%3D278200496%26siteurl%3Dpacnetservices%26%26%26) *Translate consumer holiday shopping intentions into actionable tactics (http://www.atg.com/freedmansurvey/MCMTools/) ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# To inquire about sponsoring this newsletter, please contact William Camaraza at 305-892-7416 or mailto:william.camaraza@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:multichannelmerchant@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.multichannelmerchant.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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