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A Penton Media Publication    December 18, 2008  
TABLE OF CONTENTS
EDITOR'S NOTE
Get Something Free
NEWS
Quebecor World Unveils New Comail Technology
 Office Depot Consolidating Supply Chain
 Update on New Product Requirements for Children’s Products
 DMA, Return Path Launch Reputation Registry
 Experian Lays Off 130
 Movers and Shakers
TACTICALLY SPEAKING
Making the Most of Retail Returns
CLASSIFIED ADVERTISING
L.L.BEAN - SENIOR MARKETING ANALYST (Freeport, ME)
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EDITOR'S NOTE
Get Something Free
There's no such thing as a free lunch, it's true. But you can get a free critique of your catalog or Website if you send it to Multichannel Merchant.

For Website critiques, e-mail your site's URL, along with basic information about your target market, merchandise niche, and competitive advantages to melissa.dowling@penton.com. For print critiques, send your information along with four copies of the same edition to:

Catalog Critique, Multichannel Merchant,
11 River Bend Drive South, P.O. Box 4949,
Stamford, CT 06907-0949.

Your catalog or Website is perfect and in no need of a critique? Be sure to enter it in the 2009 Multichannel Merchant Awards! Click here to learn more.
NEWS
Quebecor World Unveils New Comail Technology
Quebecor World is hoping to generate more postal savings for its catalog and periodical customers through new comailing technologies announced Dec. 11. The printer will use variable trim and unique hybrid comail technologies to increase its comail offering. Click here for details.
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NCOF
April 7-10, 2008
Gaylord Palms Resort & Convention Center, Orlando FL

Register by March 7th and Save on Each Conference Registration for
The Ops & Fulfillment Conference for Catalog, Online and Multichannel Retailers
Let's face it...today's business climate is tough. It's more important than ever to work as smart, as effectively, and as efficiently as you can. Take away a year's worth of information & ideas to run your most streamlined operation, weld customers to your company, and ramp up workforce productivity when you attend NCOF...Visit www.ncof.com for information and to register; Your PRIORITY CODE is MC4.

Co-Presented by Multichannel Merchant's Operations + Fulfillment and The DMA.
Sponsored by USPS.
Office Depot Consolidating Supply Chain
By Jim Tierney
 Like many companies this year, office supplies cataloger/retailer Office Depot has seen better fiscal times. Given the company's recent announcements, including shuttering 9% of its North American stores and cutting 2,200 jobs during the next three months, consolidation of facilities appears imminent. Read the complete story at www.MultichannelMerchant.com.
Update on New Product Requirements for Children’s Products
By Emilia L. Sweeney
If you sell kid's products, there's been an update to the general conformity certificates required of manufacturers and importers. The Consumer Product Safety Commission has issued a final rule clarifying how the certificates are to be issued, and by whom. What's more, parts of the Consumer Product Safety Improvement Act of 2008 that became effective this month. For details, click here.
DMA, Return Path Launch Reputation Registry
By Ken Magill
 (Magilla Marketing) The Direct Marketing Association has teamed up with e-mail deliverability firm Return Path to launch a so-called reputation registry that will allow members to check whether or not their outbound e-mail is properly authenticated and how their e-mail reputations stack up to industry. Click here for details.
Experian Lays Off 130
By Richard H. Levey
 (Direct Newsline) Experian Marketing Services has laid off “approximately 130” employees in what it called a streamlining move. According to a company spokesperson, “those affected by these changes were not isolated to any particular business area, function, position or location.” Click here for more.
Movers and Shakers
Musician's Friend founder Robert Eastman, who launched musical instruments and gear catalog 25 years ago, will step down as CEO of the company on Jan. 1. Who's filling his shoes? For that and other industry personnel announcements, click here.
TACTICALLY SPEAKING
Making the Most of Retail Returns
By Tom Rittman
If your multichannel operation includes stores, you have a golden opportunity to turn customer returns into incremental sales. Click here to learn more.
CLASSIFIED ADVERTISING
L.L.BEAN - SENIOR MARKETING ANALYST (Freeport, ME)
Focus your analytical savvy on L.L.Bean’s catalog marketing plans. In this role you will be responsible for developing catalog circulation plans, executing campaigns and performing post-analysis. The ideal candidate will be self-motivated and a skilled problem solver. Candidates must possess exceptional quantitative and communications skills and have demonstrated ability to generate innovative solutions to business problems. 5+ years experience preferred. To apply, visit www.llbean.com and click on the employment link at the bottom of the page.
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ABOUT THIS NEWSLETTER
Editor-in-Chief: Melissa Dowling, 203-358-4221

Managing Editor: Patrick Barnard, 203-358-4376

Senior Writer: Tim Parry, 203-358-4161

Senior Writer: Jim Tierney, 203-358-4265

Editor at Large: Ken Magill

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