MCM_MCM WEEKLY_ Penton Media July 2, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/multichannelmerchant/v/428 ---------------------------------------- ADVERTISEMENT Expert Email Marketing from Yesmail Yesmail offers innovative emarketing applications with tools to drive sales and cultivate customer relationships using email marketing and direct mail postcards. Let us how you get the best bang for the buck; download our whitepaper on email marketing, the economy and a ton of opportunity. http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletters&utm_source=MCM&utm_campaign=email+marketing+in+down+economy ---------------------------------------- --Gardens Alive! Buys TouchStone By Jim Tierney It didn't take too long for TouchStone to be scooped up. Gardens Alive! purchased the gifts and home decor catalog and all its assets in May, just two months after TouchStone officials announced they were closing the business. To view the full article go to: http://multichannelmerchant.com/crosschannel/news/gardensalive-acquires-touchstone-0626/ --Dress Barn Acquires Tween Brands By Tim Parry Woman's clothing retailer Dress Barn has acquired Tween Brands in an all-stock deal worth $157 million. The merger deal is expected to close in the fourth quarter, and has been approved by both company's boards of directors. To view the full article go to: http://multichannelmerchant.com/crosschannel/news/0626-dress-barn-tween-brands-justice/ ---------------------------------------- ADVERTISEMENT Search Engine Strategies San Jose Conference & Expo, August 10-14. Learn strategies and tactics behind SEO/SEM and get the lowdown on what works and what's out. You'll also learn important search strategies, and access workshops for individual feedback on improving brand exposure as well as website usability. SAVE $200 now through July 24. http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- --InfoGroup Merging Direct Media With Millard By Tim Parry List conglomerate InfoGroup has merged list firms Direct Media and Millard Group into a single entity called Direct Media Millard, effective July 1. Though the companies have merged, InfoGroup head Ed Mallin said personnel has not been purged. To view the full article go to: http://multichannelmerchant.com/lists/news/0625-infogroup-direct-media-millard-merge/ ---------------------------------------- ADVERTISEMENT Change Your Marketing Diet: Get Fat In 2009 You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya' Learn more http://bigfatmarketingblog.com/ ---------------------------------------- --Sport Supply Group Buys Gus Doerner's Team Sports Division By Jim Tierney Sports equipment merchant Sport Supply Group announced June 30 it acquired certain assets from Evansville, IN-based Gus Doerner Sports. Terms were not disclosed, but Sport Supply Group acquired the rights to Doerner's Team Sports Division in southern Indiana. To view the full article go to: http://multichannelmerchant.com/crosschannel/news/0702-sport-supply-group/ --USPS Officially Studying Five-Day Delivery Option By Jim Tierney Bolstering U.S. Postmaster General John E. Potter's prediction that five-day mail delivery will become a reality, the U.S. Postal Service has launched an internal study to examine the feasibility of eliminating Saturday mail delivery nationwide. To view the full article go to: http://multichannelmerchant.com/printchannel/postal/0630-usps-five-day-delivery/ --Blog: Macy's in Hot Seat for Fireworks Spending CBS radio had a segment yesterday morning about whether it was a good idea for Macy's to be spending a boatload of money on its annual Fourth of July fireworks display this year. After all, Macys' stock is not doing so hot, to put it kindly. To view the full article go to: http://bigfatmarketingblog.com/2009/07/01/macys-in-hot-seat-for-fireworks-spending/ --Blog: H.R. 22 Passes Subcomittee Last week the House bill that would redirect a portion of the Postal Service's prior payments to the Postal Service Retiree Health Benefits Trust Fund to pay its share of contributions for current retiree health benefits through 2016 was amended. To view the full article go to: http://bigfatmarketingblog.com/2009/06/30/hr-22-passes-subcomittee/ Advertisement ---------------------------------------- This issue brought to you by: Yesmail http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletters&utm_source=MCM&utm_campaign=email+marketing+in+down+economy SES 2009 http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- Featured Research ---------------------------------------- Chief Marketer: Your Marketing One-Stop Chief Marketer seeks out the best of marketing intelligence and absorbs, summarizes, and organizes it for busy marketing executives involved in advertising, direct marketing, events, PR, research and promotional marketing. Learn more (http://chiefmarketer.com/) (http://chiefmarketer.com/) ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide http://buyersguide.multichannelmerchant.com/ ---------------------------------------- ---------------------------------------- *April Fools: Dumbest Mistakes Email Marketers Make- and How to Avoid Them http://multichannelmerchant.com/events/webinars/silverpop_4-2009/ *The Cross-Channel Mandate for Winning High-Value Customers http://multichannelmerchant.com/events/webinars/atg_3-2009/ *How Moosejaw Mountaineering Became a Top Multichannel Retailer http://multichannelmerchant.com/events/webinars/ibm_1-2009/ ---------------------------------------- ---------------------------------------- *Top Ten Templates http://www.lyris.com/lunar/741-email-template.aspx?source=1327 *Hidden Truths Exposed: Learn the Facts about Customer Reviews http://www.powerreviewsexpress.com/expressminisite/powerreviews_express.jsp?sourceCode=MCM_60HT_031909 *Recession Busters: Five Steps for Small Parcel Savings...Now http://multichannelmerchant.com/whitepaper/afms_wp_3-2009/ ---------------------------------------- ABOUT THIS NEWSLETTER Editor-in-Chief: Melissa Dowling, mailto:melissa.dowling@penton.com Senior Writers: Tim Parry, mailto:tim.parry@penton.com Jim Tierney, mailto:jim.tierney@penton.com Editor at Large: Ken Magill, mailto:ken.magill@penton.com You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For information on advertising in this newsletter, please contact: Candice Hadley, mailto:candice.hadley@penton.com Classified Advertising: Karen Putrimas, 203-358-4389 mailto:karen.putrimas@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:multichannelmerchant@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.multichannelmerchant.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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