MCM_MCM WEEKLY_ Penton Media October 29, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/multichannelmerchant/v/463 ---------------------------------------- ADVERTISEMENT How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels Attend this Web seminar to learn the following: * Best practices and approaches for building a customer-centric cross-channel shopping experience * Strategies and details for brand participation programs like "Facebook, Twitter, and "College Whale Reps" * Details and features around the new vineyardvines.com website Register Now! http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=mcmnews ---------------------------------------- --FAO Boutiques in Store for Toys 'R' Us By Jim Tierney Starting Nov. 1, FAO Schwarz-branded boutiques will be introduced in 585 Toys 'R' Us stores nationwide. FAO Schwarz is also relaunching its its e-commerce site, FAO.com, and dropping a 40-page holiday catalog on Nov. 10. To view the full article go to: http://multichannelmerchant.com/retail/news/fao-shops-toysrus-stores-1028/ --Sierra Trading Post Starts Twitter Promotion By Tim Parry Discount general merchant Sierra Trading Post hopes to increase its presence on the Twitter and Facebook social media platforms. The cataloger is asking its customers to add the hashtag "CarpeDeal" to tweets or posts about Sierra Trading Post; it will reward the most creative entries with gift cards of up to $500. To view the full article go to: http://multichannelmerchant.com/social-media/twitter/1027-sierra-trading-post-social-media/ ---------------------------------------- ADVERTISEMENT 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 -- Thursday, November 12 at 2:00 p.m. EST Spend an invaluable hour with prominent email marketing expert J.D. Peterson, who will reveal the latest trends in email marketing and show you how to leverage those trends to jump-start revenue for 2010 -- and pull ahead of the competition. Register now!! http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=mcmnews ---------------------------------------- --Office Depot Launches Catalog for HUBs By Tim Parry Office Depot has released its first catalog that showcases its suppliers that are Historically Underutilized Businesses. HUBs are companies that have not historically had equal opportunities, and include certified minority, women, disabled, veteran and small businesses. To view the full article go to: http://multichannelmerchant.com/catalog/news/1027-office-depot-hub-suppliers-catalog/ ---------------------------------------- ADVERTISEMENT Come Surf With Us Looking for multichannel marketing news and commentary? Visit Multichannel Surfing on The Big Fat Marketing Blog, brought to you by the editors of Multichannel Merchant magazine, along with the editors and contributors from Chief Marketer, Direct and Promo. Opinions? Yes, you'll find some here. You've been warned. Learn more http://bigfatmarketingblog.com/category/multichannel-surfing/ ---------------------------------------- --Pottery Barn Kids Snips Threads Spin-off By Jim Tierney The Pottery Barn Kids retail concept, Threads, has closed after just 15 months. The two baby clothing and gifts stores, located in New York and Bellevue, WA, had opened in late 2007. Parent company Williams-Sonoma had planned to expand the store, but the unforgiving economy prompted the retailer to halt the spin-off. To view the full article go to: http://multichannelmerchant.com/catalog/1023-pottery-barn-kids-snips-threads-spinoff/index.html --How Tokenization Can Help Reduce PCI Compliance Costs By Gary Palgon The clock is ticking on the July 1, 2010 deadline for complying with the Payment Card Industry Data Security Standards. Complying with PCI DSS is proving to be expensive and onerous for many, but tokenization, a new data security model may help. To view the full article go to: http://multichannelmerchant.com/opsandfulfillment/tokenization-pci-costs-1029/ --Sales Fall 20% for 1-800-Flowers.com First-quarter sales for multititle mailer 1-800-Flowers.com dropped 20%, to $108.3 million, compared to $135.4 million for the same period last year. Company officials said in a release that the decline in year-over-year sales was due to lower wholesale order volume in its DesignPac Gifts division, combined with lower demand in the consumer floral business. To view the full article go to: http://multichannelmerchant.com/catalog/1026-sales-fall-for-1800flowers/ --Sales Down All Around For Frederick's Fourth-quarter sales for women's apparel cataloger/retailer Frederick's of Hollywood decreased 18%, to $34.4 million, from $42.1 million for the same period last year. Same-store sales decreased 6.5%. Direct sales sank nearly 12%. The company's net loss was $7.02 million compared to net loss of $7.19 million last year. To view the full article go to: http://multichannelmerchant.com/catalog/1026-sales-down-for-fredericks/index.html --Direct Sales Slide 27% for Golfsmith Third-quarter sales for golf equipment cataloger/retailer Golfsmith decreased 11%, to $90.6 million, down from $101.7 million for the same period last year. Same-store sales fell 8.5% and direct sales dropped 27% for the Austin, TX-based company. To view the full article go to: http://multichannelmerchant.com/crosschannel/1029-direct-sales-down-for-golfsmith/ --Direct Strong For Cabela's Despite Cutbacks (Direct Newsline) Cabela's generated $624.3 million in revenue during its most recent third quarter ended Sept. 26. That's up from $611.8 million a year ago. The company's net income jumped from $9.7 million to $18.8 million between the quarters. While its direct channel sales fell, the unit showed stronger operating income. To view the full article go to: http://directmag.com/catalogretail/news/direct-strong-cabela-1028/ Advertisement ---------------------------------------- IBM http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=mcmnews Lyris http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=mcmnews Sequentia Environics http://m.fiftyone.com/l/544/2009-10-21/F6RET ---------------------------------------- Featured Research ---------------------------------------- Best practices: Customer Experience for Global Ecommerce http://m.fiftyone.com/l/544/2009-10-21/F6RET Selling globally? Learn how to create great customer experience at every touch point including: * customer interface * customer care * the transaction process * shipping and logistics ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide http://buyersguide.multichannelmerchant.com/ ---------------------------------------- ---------------------------------------- 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 http://multichannelmerchant.com/events/webinars/make-break-email-marketing-roi/ How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels http://multichannelmerchant.com/events/webinars/vineyard-vines-differentiates/ Email Gone Viral: How To Extend Email Reach Through Social Sharing http://multichannelmerchant.com/events/webinars/email-gone-viral/ ---------------------------------------- ---------------------------------------- eCommerce Retail Survey - Learn best practices from winning retailers http://www.atg.com/online-retailers/?refId=cowpmcm Drive Site Redesign Success: Keys to Preventing Costly Site Failures and Achieve Solid ROI http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=181&src=1952&tgt=1338&ast=5997&cmp=756&frm=143&fmt=html Every Second Counts http://www.akamai.com/html/awe/login.html?campaign_id=AANA-509UI6&curl=/dl/whitepapers/ecommerce_website_perf_wp.pdf ---------------------------------------- ABOUT THIS NEWSLETTER Editor-in-Chief: Melissa Dowling, mailto:melissa.dowling@penton.com Senior Writers: Tim Parry, mailto:tim.parry@penton.com Jim Tierney, mailto:jim.tierney@penton.com Editor at Large: Ken Magill, mailto:ken.magill@penton.com You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For information on advertising in this newsletter, please contact: Candice Hadley, mailto:candice.hadley@penton.com Classified Advertising: Karen Putrimas, 203-358-4389 mailto:karen.putrimas@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:multichannelmerchant@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.multichannelmerchant.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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