MCM_MCM WEEKLY_ Penton Media November 19, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/multichannelmerchant/v/469 ---------------------------------------- ADVERTISEMENT Ripon Printers is a story with a happy ending for catalog publishers. We offer the right blend of services-collaborative workflows, multiple print platforms, extensive binding options, and cost-saving co-distribution-to meet your exact needs. Ultra-friendly service simply makes Ripon Printers a dream come true. http://www.riponprinters.com/forms/landingpage.htm ---------------------------------------- --Penney Dumps "Big Book" Catalog By Jim Tierney J.C. Penney's Big Book catalog is history. The multichannel general merchant plans to focus on specialty catalogs, and invest more in its e-commerce, digital services and social media. To view the full article go to: http://multichannelmerchant.com/catalog/news/penney-dumps-bigbook-catalog-1118/ --USPS Posts $3.8 Billion Loss for FY2009 By Jim Tierney Despite the hefty loss, the Postal Service reduced costs by $6 billion during fiscal '09 and received a $4 billion reduction in required payments for retiree health benefits. To view the full article go to: http://multichannelmerchant.com/news/usps-3-8-billion-loss-fiscal-2009/ ---------------------------------------- ADVERTISEMENT EMAIL APPEND SERVICES -- LIMITED TIME OFFER! WK's Email Append Services match offline addresses with your customers' email addresses and includes the delivery of a branded email message designed to introduce online communications them. ORDER NOW and we'll design your custom welcome message along with complimentary data elements. Contact Dan Babb at mailto:dan.babb@walterkarl.com; 336-643-3951 http://www.appendservices.com ---------------------------------------- --Green Mountain Coffee Roasters Acquires Timothy's By Jim Tierney Green Mountain Coffee Roasters has paid $157 million for the coffee brand and wholesale operations of Timothy's Coffees of the World. To view the full article go to: http://multichannelmerchant.com/crosschannel/news/green-mountain-coffee-roasters-timothys-deal-1119/ ---------------------------------------- ADVERTISEMENT 7 New Email Marketing Tactics You Have to Use in 2010 To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010. Download today! http://www.silverpop.com/landing-engage/Direct_Newsline/Tactics.html ---------------------------------------- --Office Depot Launches Holiday Gift Microsite By Tim Parry The goal of the flash site aims to help consumers shop for gifts based on a recipient's personality type and to promote special deals for the week up until Christmas, says Monica Luechtefeld, Office Depot's executive vice president-e-commerce and direct marketing. To view the full article go to: http://multichannelmerchant.com/ecommerce/news/1117-office-depot-holiday-gifts-microsite-Top30SmartGifts/ --Musician's Friend Cutting 75 Jobs By Jim Tierney The musical instruments and accessories merchant is closing a call center and a clearance store in Kansas City. To view the full article go to: http://multichannelmerchant.com/opsandfulfillment/1113-musicians-friend-cutting-jobs/index.html --Airgas Acquires Tri-Tech Airga, a direct merchant of industrial gases and safety gear, has already integrated TriTech into its South and Airgas National Welders units. To view the full article go to: http://multichannelmerchant.com/catalog/1117-airgas-acquires-tritech/ --Target Increasing Mobile Offerings for the Holiday By Tim Parry The general merchant is enabling mobile users to view, search, look at ratings and perform other activities on the Target mobile site - though they cannot make a purchase on that platform. To view the full article go to: http://multichannelmerchant.com/ecommerce/news/1117-target-m-commerce-mobile-marketing/ --Blog: Reactivated by a Rear-View Mirror By Melissa Dowling Here's proof that print catalogs do work in reactivating lapsed customers. To view the full article go to: http://bigfatmarketingblog.com/2009/11/18/reactivated-by-a-rear-view-mirror/ Advertisement ---------------------------------------- Ripon Printers http://www.riponprinters.com/forms/landingpage.htm Walter Karl http://www.appendservices.com Silverpop http://www.silverpop.com/landing-engage/Direct_Newsline/Tactics.html US Monitor http://www.usmonitor.com/html/services_mail.aspx ---------------------------------------- Featured Research ---------------------------------------- YOU will never have to guess about mail delivery or gamble on critical marketing decisions again. Now, instantly, in real time you will know exactly when and where every single piece of mail is delivered with US Monitor's Mailstream Intelligence Service. Click here to learn more. http://www.usmonitor.com/html/services_mail.aspx ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide http://buyersguide.multichannelmerchant.com/ ---------------------------------------- ---------------------------------------- Sharpening Your E-Commerce Spend http://multichannelmerchant.com/events/webinars/sharpening-ecommerce-spend/ 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 http://multichannelmerchant.com/events/webinars/make-break-email-marketing-roi/ How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels http://multichannelmerchant.com/events/webinars/vineyard-vines-differentiates/ Email Gone Viral: How To Extend Email Reach Through Social Sharing http://multichannelmerchant.com/events/webinars/email-gone-viral/ ---------------------------------------- ---------------------------------------- eCommerce Retail Survey - Learn best practices from winning retailers http://www.atg.com/online-retailers/?refId=cowpmcm Drive Site Redesign Success: Keys to Preventing Costly Site Failures and Achieve Solid ROI http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=181&src=1952&tgt=1338&ast=5997&cmp=756&frm=143&fmt=html Every Second Counts http://www.akamai.com/html/awe/login.html?campaign_id=AANA-509UI6&curl=/dl/whitepapers/ecommerce_website_perf_wp.pdf ---------------------------------------- ABOUT THIS NEWSLETTER Editor-in-Chief: Melissa Dowling, mailto:melissa.dowling@penton.com Senior Writers: Tim Parry, mailto:tim.parry@penton.com Jim Tierney, mailto:jim.tierney@penton.com Editor at Large: Ken Magill, mailto:ken.magill@penton.com You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For information on advertising in this newsletter, please contact: Candice Hadley, mailto:candice.hadley@penton.com Classified Advertising: Karen Putrimas, 203-358-4389 mailto:karen.putrimas@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:multichannelmerchant@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.multichannelmerchant.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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