MCM_MCM WEEKLY_ Penton Media February 4, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/multichannelmerchant/v/487 ---------------------------------------- ADVERTISEMENT The MRC's 2010 Annual e-Commerce Payments and Risk Conference, held at the Wynn Las Vegas on March 16-18, is focused on helping online retailers improve security and payment strategies while exploring specific operational solutions in fighting and mitigating online risk and fraud. For information and registration information, please visit http://www.merchantriskcouncil.org/2010annualconference. ---------------------------------------- --Macy's Looking for the Sweetest Tweet By Tim Parry Macy's is the latest merchant to launch a contest that will incorporate its Twitter channel. Macy's will give away one 1/4 karat diamond daily from Feb. 1 to Feb. 13 to the person who sent the "sweetest tweet" that includes the hashtag #SweetestTweet, and a three-stone diamond anniversary ring on Feb. 14 to one grand prize winner. To view the full article go to: http://multichannelmerchant.com/social-media/twitter/0202-macys-looking-for-sweetest-tweet-twitter/ --Q&A With Eugene Raitt: Times Change, And So Will DMA New DMA chairman Eugene R. Raitt has pledged increased transparency on issues such as membership numbers, financials and event attendance figures. MULTICHANNEL MERCHANT senior writer Tim Parry caught up with Raitt to find out what's going on with the search for John Greco's replacement, what DMA will do to restore faith among its members, and whether catalogers are still important to the association. To view the full article go to: http://multichannelmerchant.com/news/0202-eugene-raitt-dma-q-and-a/ ---------------------------------------- ADVERTISEMENT The 2010 MCM Awards Is your catalog or e-commerce site the best? Let the world know by entering the MCM Awards! Deadline for entries has been extended to February 1. Click here for the rules and entry form. http://multichannelmerchant.com/awards ---------------------------------------- --PRC Chair Goldway: Five-Day Mail Delivery Awaiting Advisory Opinion By Jim Tierney What's the status of the much-hyped five-day mail delivery proposal raised a year ago by Postmaster General John E. Potter? The Postal Regulatory Commission is waiting for the U.S. Postal Service to request an advisory opinion, says PRC chairman Ruth Goldway. To view the full article go to: http://multichannelmerchant.com/printchannel/postal/goldway-five-day-delivery-0129/ --Updike Named President of Miles Kimball Miles Kimball has promoted Vicki Updike to president, effective Feb. 1. The gifts cataloger's parent company, Blyth, has also named Stan Krangel, president of its Catalog & Internet Group, as president of Boca Java. To view the full article go to: http://multichannelmerchant.com/crosschannel/news/updike-president-miles-kimball-0204/ --Sigma Micro and Stark Bro's Beget Fifth Gear By Jim Tierney Sigma Micro and Stark Bro's Fulfillment have joined forces to create Fifth Gear. In addition to outsourced fulfillment, the new entity will focus on providing contact center and e-commerce services, business analysis, product personalization and related value-add services for direct retailers. To view the full article go to: http://multichannelmerchant.com/opsandfulfillment/0202-sigma-micro-and-stark-bros-beget-fifth-gear/ --January Sales Roundup The start of 2010 was fairly inspiring for the companies tracked by MULTICHANNEL MERCHANT. Perhaps it's a sign of better things ahead. To view the full article go to: http://multichannelmerchant.com/crosschannel/news/january-sales-roundup-0204/ --Fetch Enterprises Names Edward R. Howell CEO (Direct Newsline) Dog products cataloger/e-commerce merchant Fetch Enterprises has named Edward R. Howell CEO. To view the full article go to: http://directmag.com/online/news/fetch-howell-ceo-0201/ --Make a Valentine's Day Match With Connected Commerce By Daniel Greenberg One out of every three consumers who walk into your store, flip through the pages of your catalog or visit your Website already plan to buy flowers for Valentine's Day. You can take advantage of such seasonal spending online through "connected commerce," or marketing third-party products on your Website. To view the full article go to: http://multichannelmerchant.com/ecommerce/valentines-day-connected-ecommerce-0201/ --Blog: Commoditization Be Damned She's baaack! MULTICHANNEL MERCHANT is delighted to welcome back our former editor Sherry Chiger, who is returning from the U.K. to be the editor on another Penton Media property: Chief Marketer's E-mail Essentials (formerly Magilla Marketing). Sherry will also be a contributor to MCM. Here's a link to her first post on the Big Fat Marketing Blog on, you guessed it, e-mail. To view the full article go to: http://bigfatmarketingblog.com/2010/02/02/commoditization-be-damned/ Advertisement ---------------------------------------- This issue brought to you by: Merchant Risk Council http://www.merchantriskcouncil.org/2010annualconference MCM Awards 2010 http://multichannelmerchant.com/awards Google Commerce Search http://event.on24.com/r.htm?e=189784&s=1&k=21113A280507BDB379F382DD873CDEBF&partnerref=mcmenews ---------------------------------------- Featured Research ---------------------------------------- Search: Adding Real ROI to eCommerce Sites On Demand Webinar Register Now! Please join us for this special look at the importance of search for online retailers and Google's approach to bringing fast, relevant search results to e-Tail sites. Register Now! http://event.on24.com/r.htm?e=189784&s=1&k=21113A280507BDB379F382DD873CDEBF&partnerref=mcmenews ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide http://buyersguide.multichannelmerchant.com/ ---------------------------------------- ---------------------------------------- Search: Adding Real ROI to eCommerce Sites http://event.on24.com/r.htm?e=189784&s=1&k=21113A280507BDB379F382DD873CDEBF&partnerref=mcmenews Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=drtnews Wiring a Human Business: Using the Web to Make Human Connections http://learn.gotomeeting.com/forms/121509-NA-G2MC-WBR-L?ID=701000000005H0S ---------------------------------------- ---------------------------------------- Download whitepaper: Developing your social media strategy http://www.ektron.com/web-content-management-solutions.aspx?id=8110&cpid=EMC-13476&campaignid=13476 Ten Ways To Boost Your Revenues With Marketing Data http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2284&tgt=1335&ast=7201&cmp=1432&frm=136&autodn=1 Make Your Email Marketing Stand Out http://www.lyris.com/lunar/937-lhq-nono.aspx?source=1392 ---------------------------------------- ABOUT THIS NEWSLETTER Editor-in-Chief: Melissa Dowling, mailto:melissa.dowling@penton.com Senior Writers: Tim Parry, mailto:tim.parry@penton.com Jim Tierney, mailto:jim.tierney@penton.com Editor at Large: Sherry Chiger, mailto:sherry.chiger@penton.com You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For information on advertising in this newsletter, please contact: Candice Hadley, mailto:candice.hadley@penton.com Classified Advertising: Karen Putrimas, 203-358-4389 mailto:karen.putrimas@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:multichannelmerchant@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.multichannelmerchant.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2010, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.