November 19, 2009 Mobile Friendly    Online Version    Add to Safe Sender List
MCM Weekly: Latest Industry News
From the Editors of MultiChannel Merchant
In this Issue
• Penney Dumps "Big Book" Catalog
• USPS Posts $3.8 Billion Loss for FY2009
• Green Mountain Coffee Roasters Acquires Timothy’s
• Office Depot Launches Holiday Gift Microsite
• Musician’s Friend Cutting 75 Jobs
• Airgas Acquires Tri-Tech
• Target Increasing Mobile Offerings for the Holiday
• Blog: Reactivated by a Rear-View Mirror

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Penney Dumps "Big Book" Catalog

By Jim Tierney

J.C. Penney's Big Book catalog is history. The multichannel general merchant plans to focus on specialty catalogs, and invest more in its e-commerce, digital services and social media.

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USPS Posts $3.8 Billion Loss for FY2009

By Jim Tierney

Despite the hefty loss, the Postal Service reduced costs by $6 billion during fiscal '09 and received a $4 billion reduction in required payments for retiree health benefits.

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Green Mountain Coffee Roasters Acquires Timothy’s

By Jim Tierney

Green Mountain Coffee Roasters has paid $157 million for the coffee brand and wholesale operations of Timothy's Coffees of the World.

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Office Depot Launches Holiday Gift Microsite

By Tim Parry

The goal of the flash site aims to help consumers shop for gifts based on a recipient's personality type and to promote special deals for the week up until Christmas, says Monica Luechtefeld, Office Depot's executive vice president-e-commerce and direct marketing.

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Musician’s Friend Cutting 75 Jobs

By Jim Tierney

The musical instruments and accessories merchant is closing a call center and a clearance store in Kansas City.

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Airgas Acquires Tri-Tech

Airga, a direct merchant of industrial gases and safety gear, has already integrated TriTech into its South and Airgas National Welders units.

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Target Increasing Mobile Offerings for the Holiday

By Tim Parry

The general merchant is enabling mobile users to view, search, look at ratings and perform other activities on the Target mobile site - though they cannot make a purchase on that platform.

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Blog: Reactivated by a Rear-View Mirror

By Melissa Dowling

Here's proof that print catalogs do work in reactivating lapsed customers.

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