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7 New Email Marketing Tactics You Have to Use in 2010
To really stand out in overflowing inboxes next year, you need to be
smarter than every other email marketer. Silverpop’s latest white
paper gives you seven proven tactics that will set your campaign apart
in 2010.
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By Tim Parry
Outdoor sporting goods and apparel merchant Cabela's has
sold its wildlife-art division, Wild Wings, to RDE Acquisition Co. The
move is part of Cabella's strategy to focus on its core
business.
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ARTICLE
November is National Adoption Month, and apparel
manufacturer/marketer Jockey International is showing its support by
donating 1% of all Jockey catalog and e-commerce sales for the month to
the Debra Steigerwaldt Waller Foundation for Adoption, an organization
that funds services for adoptive children and families.
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Catalogers’ continued and growing emphasis on the e-commerce channel
has created intense pressure to show a return on their online
investment. On Nov. 19, Curt Barry will discuss how leading multichannel
merchants are maximizing their e-commerce opportunity in a difficult
economy and improving their ROI.
Register
for this webinar now! |
By Richard H. Levey
(Direct Newsline) InfoGroup, formerly infoUSA, may not be
confirming that it’s positioning itself for sale, as the Omaha
World-Herald recently reported. But the company ain’t denying it
either, according to a recent statement. And results from its most
recent quarterly results fall into the “looks like a duck, walks like
a duck and quacks like a duck” category.
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ARTICLE
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10 Trends That Will Make or Break Your Email Marketing ROI in
2010 -- Thursday, November 12 at 2:00 p.m. EST
Spend an invaluable hour with prominent email marketing expert J.D.
Peterson, who will reveal the latest trends in email marketing and show
you how to leverage those trends to jump-start revenue for 2010 -- and
pull ahead of the competition. Register
now!! |
By Jim Tierney
While overall retail sales are expected to remain flat or
down slightly this holiday shopping season, Forrester Research predicts
online retail sales in the U.S. will reach $44.7 billion. That’s an 8%
increase over the 2008 holiday shopping season, which Forrester defines
as November and December.
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ARTICLE
(Direct Newsline) Terry D. Peterson was promoted to chief
financial officer of Deluxe Corp. effective immediately. He takes the
place of Richard S. Greene, who has resigned from the company, according
to a company statement.
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ARTICLE
(Direct Newsline) The men's apparel merchant made several
key changes to its site: Larger images and product photos with zoom-in
functionality that allows detailed viewing of merchandise. It also
incorporates advanced product search functionality, such as searching by
size, that makes shopping more efficient.
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ARTICLE
Third-quarter sales for office supplies merchant United
Stationers declined 6.8%, to $1.25 billion, compared to $1.34 billion
last year. Net income rose a little more than 1%, to $33.5 million, from
$33.1 million last year.
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ARTICLE
Sales for Office Depot fell 17%, to $3 billion, for the
third quarter ended Sept. 26. The company reported a net loss of $413
million, compared to net loss of $7 million for the same period in
2008.
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ARTICLE
Third-quarter sales at computers marketer PC Connection
decreased 8.7%, to $403.1 million, down from $441.4 million for the same
period last year. For the period ended Sept. 30, net income dropped
9.4%, to $2.9 million, compared to net income of $3.2 million last
year.
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ARTICLE
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