February 4, 2010 Mobile Friendly    Online Version    Add to Safe Sender List
MCM Weekly: Latest Industry News
From the Editors of MultiChannel Merchant
In this Issue
• Macy's Looking for the Sweetest Tweet
• Q&A With Eugene Raitt: Times Change, And So Will DMA
• PRC Chair Goldway: Five-Day Mail Delivery Awaiting Advisory Opinion
• Updike Named President of Miles Kimball
• Sigma Micro and Stark Bro’s Beget Fifth Gear
• January Sales Roundup
• Fetch Enterprises Names Edward R. Howell CEO
• Make a Valentine’s Day Match With Connected Commerce
• Blog: Commoditization Be Damned

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The MRC’s 2010 Annual e-Commerce Payments and Risk Conference, held at the Wynn Las Vegas on March 16-18, is focused on helping online retailers improve security and payment strategies while exploring specific operational solutions in fighting and mitigating online risk and fraud. For information and registration information, please visit www.merchantriskcouncil.org.

Macy's Looking for the Sweetest Tweet

By Tim Parry

Macy's is the latest merchant to launch a contest that will incorporate its Twitter channel. Macy's will give away one ¼ karat diamond daily from Feb. 1 to Feb. 13 to the person who sent the "sweetest tweet" that includes the hashtag #SweetestTweet, and a three-stone diamond anniversary ring on Feb. 14 to one grand prize winner.

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Q&A With Eugene Raitt: Times Change, And So Will DMA

New DMA chairman Eugene R. Raitt has pledged increased transparency on issues such as membership numbers, financials and event attendance figures. MULTICHANNEL MERCHANT senior writer Tim Parry caught up with Raitt to find out what's going on with the search for John Greco's replacement, what DMA will do to restore faith among its members, and whether catalogers are still important to the association.

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The 2010 MCM Awards
Is your catalog or e-commerce site the best? Let the world know by entering the MCM Awards! Deadline for entries has been extended to February 1. Click here for the rules and entry form.

PRC Chair Goldway: Five-Day Mail Delivery Awaiting Advisory Opinion

By Jim Tierney

What’s the status of the much-hyped five-day mail delivery proposal raised a year ago by Postmaster General John E. Potter? The Postal Regulatory Commission is waiting for the U.S. Postal Service to request an advisory opinion, says PRC chairman Ruth Goldway.

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Updike Named President of Miles Kimball

Miles Kimball has promoted Vicki Updike to president, effective Feb. 1. The gifts cataloger's parent company, Blyth, has also named Stan Krangel, president of its Catalog & Internet Group, as president of Boca Java.

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Sigma Micro and Stark Bro’s Beget Fifth Gear

By Jim Tierney

Sigma Micro and Stark Bro’s Fulfillment have joined forces to create Fifth Gear. In addition to outsourced fulfillment, the new entity will focus on providing contact center and e-commerce services, business analysis, product personalization and related value-add services for direct retailers.

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January Sales Roundup

The start of 2010 was fairly inspiring for the companies tracked by MULTICHANNEL MERCHANT. Perhaps it's a sign of better things ahead.

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Fetch Enterprises Names Edward R. Howell CEO

(Direct Newsline) Dog products cataloger/e-commerce merchant Fetch Enterprises has named Edward R. Howell CEO.

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Make a Valentine’s Day Match With Connected Commerce

By Daniel Greenberg

One out of every three consumers who walk into your store, flip through the pages of your catalog or visit your Website already plan to buy flowers for Valentine’s Day. You can take advantage of such seasonal spending online through “connected commerce,” or marketing third-party products on your Website.

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Blog: Commoditization Be Damned

She's baaack! MULTICHANNEL MERCHANT is delighted to welcome back our former editor Sherry Chiger, who is returning from the U.K. to be the editor on another Penton Media property: Chief Marketer's E-mail Essentials (formerly Magilla Marketing). Sherry will also be a contributor to MCM. Here's a link to her first post on the Big Fat Marketing Blog on, you guessed it, e-mail.

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• MCM Awards 2010
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