MCM WEEKLY A Penton Media Property February 16, 2012 If you want to view this on the web go to: http://enews.penton.com/enews/multichannelmerchant/v/712 ---------------------------------------- ADVERTISEMENT Reach 200 million potential customers. Grow your online business 50-100%. Discover the top trends in marketplace selling to achieve your potential. Download the free guide. http://pages.monsooncommerce.com/WPCOR2012.html?campaignid=70130000000Y55h ---------------------------------------- --Fiske to Step Down as CEO of Eddie Bauer By Multichannel Merchant Staff Neil Fiske, who joined outdoor apparel merchant Eddie Bauer as CEO in 2007, will leave the post on March 2. No reason was given for his departure. David Chamberlain, the company's executive chairman, will serve as interim CEO until a permanent replacement is named. To view the full article go to: http://multichannelmerchant.com/crosschannel/fiske-step-down-ceo-eddie-bauer-0214-jt1/ ---------------------------------------- ADVERTISEMENT Register now for MRC's 2012 e-Commerce Payments & Risk Conference in Las Vegas (March 27-29). Join the world's top multi-channel merchants, solution providers and industry experts at this unparalleled event and take advantage of Early Bird rates before this popular conference sells out! Visit www.merchantriskcouncil.org for more information. http://www.merchantriskcouncil.org/ ---------------------------------------- --Make Plans to Attend the Operations Summit Deadline for $200 Savings on the Operations Summit is coming next week -- you must register before Feb. 22, 2012 to receive the savings. Make sure that your operations and fulfillment management teams attend the Operations Summit, the only conference exclusively about direct-to-customer operations and fulfillment. The Operations Summit will take place May 2-3 in Memphis. In addition to plenty of networking and educational opportunities, there will be multiple tours of DTC-related facilities, including several FedEx operations. The Summit will focus on actionable ideas for greater efficiency, smart technology purchases, faster delivery and productivity, top-rated customer satisfaction, and cost control. For more information, please email Ellen.Shannon@penton.com ( mailto:Ellen.Shannon@penton.com ) or go to http://www.operationssummit.com ( http://www.operationssummit.com/?YM_MID='mmid'&YM_RID='email' ). ---------------------------------------- ADVERTISEMENT Chief Mobile Marketer cuts out the hype and wishful thinking; and focuses on today's reality while preparing for tomorrow. Learn about campaigns that center and integrate mobile phones and other devices. Keep up-to-date with Chief Mobile Marketer, subscribe today! http://www.chiefmarketer.com/subscribe ---------------------------------------- --Infographic: Merchants Have an Interest in Pinterest With more than 2 million and about 12 million unique visitors last month, Pinterest appears to be the next big thing in social media. And merchants are taking an interest: This infographic from social media think tank Sandbox and visual marketer Lemon.ly illustrates the rise of Pinterest and the brands that are using it. To view the full article go to: http://multichannelmerchant.com/social-media/merchants-pinterest-0216tpp9/?YM_MID='mmid'&YM_RID='email' --10 Tips to Create Product Video that Converts By Justin Foster With so many merchants new to the world of video and so many options for choosing the right creative format, it can be difficult to scale a video initiative that moves products off the shelves. Follow these 10 tips to ensure your video program produces results, not just views. To view the full article go to: http://multichannelmerchant.com/ecommerce/10-tips-product-video-0215tpp9/?YM_MID='mmid'&YM_RID='email' --Survey: Merchants Rank Customer Satisfaction Top Strategic Initiative in 2012 By Jim Tierney Two-thirds of merchants rank customer satisfaction as their top strategic initiative for 2012, according to a survey conducted by the National Retail Federation and KPMG. Learn about merchants' other top priorities for this year. To view the full article go to: http://multichannelmerchant.com/crosschannel/survey-merchants-rank-customer-satisfaction-top-initiative-0216-jt1/?YM_MID='mmid'&YM_RID='email' --6 Steps to Developing a Compelling Brand By Jim Signorelli How does a brand become compelling? As is the case with most stories, there are obstacles in the brand's path toward achieving its goal. here are six steps, known as the 6 C's, that can help your company tell a compelling brand story. To view the full article go to: http://multichannelmerchant.com/crosschannel/six-steps-developing-compelling-brand-story-0215jt1/?YM_MID='mmid'&YM_RID='email' --Hales Groves Customers Embracing Product Videos By Tim Parry Southern Fulfillment ecommerce manager Daryl Logullo says video paints a bigger portrait for customers of its Hale Groves subsidiary. Find out what drove Hales Groves' need for product videos. To view the full article go to: http://multichannelmerchant.com/ecommerce/hale-groves-product-videos-0214tpp1/?YM_MID='mmid'&YM_RID='email' --Facebook IPO Will Draw Attention to Social Media Data Practices By Richard Levey Facebook's impending initial public offering will likely bring scrutiny onto its data gathering and social media practices. Find out what this means for Facebook and other social marketers. To view the full article go to: http://multichannelmerchant.com/social-media/facebook/facebook-ipo-social-media-data-0213rhl3/?YM_MID='mmid'&YM_RID='email' --UPS Resolves Internal Technical Problems By Multichannel Merchant Staff UPS has resolved technical issues stemming from a system glitch on Wednesday that caused problems with some shipping applications that customers use to input and track systems. To view the full article go to: http://multichannelmerchant.com/opsandfulfillment/shipping/ups-resolves-internal-technical-problems-0216-jt1/?YM_MID='mmid'&YM_RID='email' MORE ABOUT THIS NEWSLETTER Publisher: Ellen Shannon, mailto:ellen.shannon@penton.com Senior Writers: Tim Parry, mailto:tim.parry@penton.com Jim Tierney, mailto:jim.tierney@penton.com You are subscribed to this newsletter as 'email' To subscribe to this newsletter go to: http://penton-sub.halldata.com/CJNL?PK=[campaignID]&YM_RID='email' To unsubscribe from this newsletter go to: http://news.multichannelmerchant.com/unsubscribe.jsp?opt=MCM-02 For information on advertising in this newsletter, please contact: Candice Hadley, mailto:candice.hadley@penton.com Classified Advertising: Karen Putrimas, 203-358-4389 mailto:karen.putrimas@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:penton_mkt@inbound.bamboocricket.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.multichannelmerchant.com/update.cfm?tc=NLSUB&email='email' Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2011, Penton Media. 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