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MCM WEEKLY

News and Intelligence for the Multichannel Merchant


February 16, 2012

Fiske to Step Down as CEO of Eddie Bauer
Make Plans to Attend the Operations Summit
Infographic: Merchants Have an Interest in Pinterest
10 Tips to Create Product Video that Converts
Survey: Merchants Rank Customer Satisfaction Top Strategic Initiative in 2012
6 Steps to Developing a Compelling Brand
Hales Groves Customers Embracing Product Videos
Facebook IPO Will Draw Attention to Social Media Data Practices
UPS Resolves Internal Technical Problems
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Fiske to Step Down as CEO of Eddie Bauer

By Multichannel Merchant Staff

Neil Fiske, who joined outdoor apparel merchant Eddie Bauer as CEO in 2007, will leave the post on March 2. No reason was given for his departure. David Chamberlain, the company's executive chairman, will serve as interim CEO until a permanent replacement is named.

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Register now for MRC's 2012 e-Commerce Payments & Risk Conference in Las Vegas (March 27-29). Join the world's top multi-channel merchants, solution providers and industry experts at this unparalleled event and take advantage of Early Bird rates before this popular conference sells out! Visit www.merchantriskcouncil.org for more information.

Make Plans to Attend the Operations Summit

Deadline for $200 Savings on the Operations Summit is coming next week – you must register before Feb. 22, 2012 to receive the savings. Make sure that your operations and fulfillment management teams attend the Operations Summit, the only conference exclusively about direct-to-customer operations and fulfillment.

The Operations Summit will take place May 2-3 in Memphis. In addition to plenty of networking and educational opportunities, there will be multiple tours of DTC-related facilities, including several FedEx operations.

The Summit will focus on actionable ideas for greater efficiency, smart technology purchases, faster delivery and productivity, top-rated customer satisfaction, and cost control.

For more information, please email Ellen.Shannon@penton.com or go to http://www.operationssummit.com.

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Infographic: Merchants Have an Interest in Pinterest

With more than 2 million and about 12 million unique visitors last month, Pinterest appears to be the next big thing in social media. And merchants are taking an interest: This infographic from social media think tank Sandbox and visual marketer Lemon.ly illustrates the rise of Pinterest and the brands that are using it.

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10 Tips to Create Product Video that Converts

By Justin Foster

With so many merchants new to the world of video and so many options for choosing the right creative format, it can be difficult to scale a video initiative that moves products off the shelves.

Follow these 10 tips to ensure your video program produces results, not just views.

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Survey: Merchants Rank Customer Satisfaction Top Strategic Initiative in 2012

By Jim Tierney

Two-thirds of merchants rank customer satisfaction as their top strategic initiative for 2012, according to a survey conducted by the National Retail Federation and KPMG. Learn about merchants' other top priorities for this year.

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6 Steps to Developing a Compelling Brand

By Jim Signorelli

How does a brand become compelling? As is the case with most stories, there are obstacles in the brand’s path toward achieving its goal. here are six steps, known as the 6 C’s, that can help your company tell a compelling brand story.

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Hales Groves Customers Embracing Product Videos

By Tim Parry

Southern Fulfillment ecommerce manager Daryl Logullo says video paints a bigger portrait for customers of its Hale Groves subsidiary. Find out what drove Hales Groves' need for product videos.

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Facebook IPO Will Draw Attention to Social Media Data Practices

By Richard Levey

Facebook's impending initial public offering will likely bring scrutiny onto its data gathering and social media practices. Find out what this means for Facebook and other social marketers.

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UPS Resolves Internal Technical Problems

By Multichannel Merchant Staff

UPS has resolved technical issues stemming from a system glitch on Wednesday that caused problems with some shipping applications that customers use to input and track systems.

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