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  NBJ's Weekly News Update November 18, 2009


RESEARCH NEWS
Will JAMA Study Linking Folic Acid to Cancer Affect Consumer Sales?
November 18, 2009

A new study published in the November 18, 2009, issue of the Journal of the American Medical Association (JAMA) raised concerns that high folic acid supplementation may increase the risk of developing cancer and already the general media has picked up the story with fear-promoting headlines, such as “Folic Acid Supplements Carry Cancer Risk.” From a sales perspective, B vitamins are the most popular letter vitamins in the United States and achieved sales of $1.1 billion in 2008, according to Nutrition Business Journal estimates. Many in the industry are likely wondering whether this study will have the same negative effect on consumer purchasing habits that previous negative research has had on vitamin E, which has experienced continual sales declines in recent years. Read More.


Study: Prescription-Grade Niacin May Be More Effective Than Cholesterol-Lowering Drugs
November 18, 2009

New findings presented at the annual scientific meeting of the American Heart Association (AHA) and published in the The New England Journal of Medicine show that prescription-grade niacin may be more effective in lowering cholesterol than the popular cholesterol-lowering drugs Zetia and Vitorin. The 208-patient study—which was funded by Abbott Laboratories, the manufacturer of Niaspan, a prescription-grade niacin product—concluded that Niaspan lowered levels of plaque in patients’ arteries more effectively than its drug counterparts. Read More.


MARKET RESEARCH
2009 Raw Material & Ingredient Supply Report
The world is changing for companies that manufacture and supply raw materials and ingredients for the U.S. nutrition industry and 2009 is proving to be another eventful year for suppliers. Whether they manufacture raw materials or move ingredients into the market as brokers and distributors, supply companies face a number of challenges created by growing consumer concerns over supply safety and the continued impact of supplement good manufacturing practices on the ingredient supply chain. Raw material suppliers also must deal with the issue of rising input costs and the effect of currency fluctuations while facing reduced or delayed purchase orders from their finished product customers. Read More



Just Released: 2009 Raw Material & Ingredient Supply Data Charts
Nutrition Industry Supply Chain Supplement Sales: 1997 - 2008, Forecasts 2009-2013: Chart 245

2001-2007 - Chart 247 Sales of Raw Materials Imported From China by Individual Letter Vitamin: 2001-2007 - Chart 247

Top U.S. Nutrition Industry Supply Companies - 2008: Chart 246

Nutrition Industry and Supplement Value Chain: 1997-2008 - Chart 7


EVENT NEWS
Did you Miss the NBJ Summit Extension: Internet Marketing & Sales Session?
With the enormous growth of Facebook, LinkedIn, Twitter and YouTube in the last 18 months, only now are best Internet marketing practices for the nutrition industry emerging. The NBJ Summit Extension—which was held on September 24 at Natural Products Expo East—brought many of those practices to the forefront in a strategic and tactical session on Internet Marketing. You can now purchase a DVD of this event. Read more



NBJ VIDEOS
NBJ Video Interview: PCGA’s Janica Lane Dishes on Nutrition Industry Investment
November 18, 2009

Signs of an economic revival continue to bubble up but most experts agree that achieving a full recovery will be a slow process. What does this mean for investment activity within the U.S. nutrition industry and which sectors are currently doing the most to whet investor appetite. Nutrition Business Journal Editor Carlotta Mast posed these questions to Janica Lane, a principal at Partnership Capital Growth Advisors, during the Natural Products Expo East tradeshow in September. Investment activity within the industry will continue to pick up, Lane said, but transaction values will be smaller. “All the trends have shown that smaller, mid-market companies are attracting a lot of attention from a much wider investor set than previously,” Lane added. Listen to the full interview to find out what trends are most appealing to this nutrition industry investor.



NBJ SURVEYS
Attention Global Dietary Supplement Manufacturers/Marketers
Nutrition Business Journal, in cooperation with the International Alliance of Dietary/Food Supplement Associations (IADSA), is conducting a detailed survey of the global dietary supplement industry to support NBJ's market quantification and to determine industry trends and the importance of key market drivers. Your responses will aid in our 2009 analysis of the Global Nutrition Industry, which will be covered in our November/December issue. Click Here to begin the survey.


GLOBAL NEWS
NBTY Expanding Operations in China By Employing Chinese Nationals
November 18, 2009

Hoping to capitalize on the growing disposable incomes of China’s rapidly expanding middle class, NBTY is working to increase its presence in the country that will soon be home to the world’s largest economy. Although the U.S. dietary supplement leader is certainly not alone in its desire to sell more products in China, what sets the company apart from the competition is its desire to grow its China business organically instead of through joint ventures, NBTY President and Chief Financial Officer Harvey Kamil told Nutrition Business Journal. “Many companies say they’re doing business in China but they’re doing a joint venture,” he said. “We’re not, we’re direct in China.” NBTY currently employs 40 Chinese nationals and hopes to increase the presence of the Nature’s Bounty brand throughout the country. Read More.


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NBJ Tweets for the week of 11/9/09 – 11/18/09:

  • LA Times: FDA requests proof of safety of alcoholic energy drinks
  • Perrigo Flying High Despite Losing Leiner Bidding War Last Year
  • FDA Letter to P&G Marks Agency’s Fourth Drug-Dietary Supplement Combo Warning
  • Sanofi-Aventis Plans Plunge into China’s Vitamin and Mineral Market with New Joint Venture
  • From Industry to Congress, Support Builds for Allowing Drug-to-Supplement Switch for New Ingredients




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