Previous Interviews  

An industry such as ours doesn't just appear, it evolves over time. Guiding this evolution and ensuring our future success are key individuals and organizations with vision, energy, charisma and leadership qualities that stretch the boundaries of what is possible.

The NPIcenter Executive Interview Series, conducted by Suzanne Shelton (www.SheltonGroupPR.com) will introduce you to some of them, in a Q and A style and in scope covering various channels, sectors and roles.

Executive Interview: Q&A with Jane Drinkwalter
10/23/2009 - By Suzanne Shelton
Jane Drinkwalter began her career in the natural products industry in 1973 as a manager of a natural foods store. She expanded her sales career as a broker, manufacturer and eventually sales executive. She helped establish Vitamer Labs as the industry leader of private label supplements for the natural products industry. Jane has been with Vitamer Labs since 1988 and founded VitaCeutical Labs in 1996. She has served as Treasurer and Supply Chair on the National Board for the Natural Products Association.

Weekly WiFi report from Fi
As a regular weekly series called WiFi, Functional Ingredients magazine will report on ways to effectively market through new media.

WiFi: Food Trends: Chipotle, Naked Juice Top Brands for Adventurous Eaters
The top food brands that appeal to Americans with adventurous tastes are Chipotle, Naked Juice, El Monterey and Jamba Juice, according to an analysis by TNS Landis, which suggests that significant opportunity exists for marketers to expand food offerings that address consumers' desire for discovery and adventure.

WiFi: Social Media and Videos are top choices for marketing
Despite continuing concerns about measuring ROI and effectiveness, two-thirds of marketers have used social media in 2009 and half have used viral videos…

WiFi: Women will give up Prada, PDA and mother-in-law…but not social networking
If you haven’t yet considered the power of social media among women, consider this… More