NREI_NEWSLINE TECHNOLOGY EDITION_ Penton Media May 18, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/nrei/v/696 TOP STORY --Forensic Architect Brings Energy Strategies to BOMA Conference in Philadelphia By Denise Kalette Architect Roger Morse, president of Troy, N.Y.-based building sciences firm Morse Zehnter Associates, won't be the keynote speaker at the annual conference of the Building Owners and Managers Association (BOMA) International in Philadelphia in late June. But he easily could be. Morse, who will present a seminar called "Confessions of an energy engineer" to teach conference attendees about energy-saving tactics, has a lengthy resume that includes examining water-logged buildings in New Orleans after Hurricane Katrina and a 40-story tower in New York that was contaminated by toxic dust in the collapse of the World Trade Center on 9/11. To view the full article go to: http://nreionline.com/technology/news/forensic_architect_energy_strategies_boma_0518/ ONLINE EXCLUSIVE --Online Spending for Commercial Real Estate Marketing Reaches $2.9 Billion By Denise Kalette Spending for online commercial real estate marketing is projected to reach a record $2.9 billion in 2009, according to Williamsburg, Va.-based media research firm Borrell Associates Inc. That represents a substantial increase from the previous record of $2.5 billion in 2008, according to Borrell. The figures document the trend toward increased use of the Web as a marketing tool. Nearly half of all spending for commercial property marketing last year, 48%, was allocated online, Borrell reports. That includes e-mail marketing and spending for property-related Web sites. To view the full article go to: http://nreionline.com/technology/news/online_spending_commercial_real_estate_marketing_2_billion_0518/ --Streetcar Fills Seattle Developer's Marketing Desires By Denise Kalette When Seattle-based commercial real estate developer The Blume Co. moved to a new headquarters in the city, Los Angeles marketing firm Plush Real Estate Media created an eye-catching way for Blume to showcase its premier properties and capabilities or brokers and potential tenants. Plush constructed a movie theater inside a replica Seattle streetcar, and hired a local video production crew to shoot footage of Blume's favorite developments and a testimonial from Washington Governor Chris Gregoire. The video is projected on a high definition screen within the streetcar theater, where clients view it. To view the full article go to: http://nreionline.com/technology/news/streetcar_seattle_developer_Marketing_desires_0518/?smte=wl ROUNDUPS --Carlton Inaugurates Auction Web Site Staff report Carlton Group has launched an online auction site www.carltonauctions.com for the sale of commercial real estate assets. According to company officials, the Web site will allow investors to bid on properties in real time, and will allow worldwide access to the auctions. Bidders will receive notices about upcoming auctions based on their buying interests, and will be able to conduct due-diligence online. To view the full article go to: http://nreionline.com/technology/news/carlton_inaugurates_apartment_group_0518/ Advertisement ---------------------------------------- REALCOMM 2009 - Chicago REboot.09 -- Turning Challenges into Opportunities! Don't miss Realcomm 2009, the only commercial and corporate real estate conference focused exclusively on advancing the use of technology in our industry! 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Experience intensive networking and education, designed to maximize your lodging investments. To register, click here: www.midwestlodginginvestors.com. Your PROMOTION CODE is E01. ---------------------------------------- ABOUT THIS NEWSLETTER Do you have editorial comments or ideas regarding NREI Technology e-newletter? Contact Denise Kalette at mailto:denise.kalette@penton.com You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribers.nreionline.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribers.nreionline.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For information on advertising in this newsletter, please contact Marianne Rivera at 312-840-8466 or by email at mailto:marianne.rivera@penton.com. 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