By Patricia Odell
U.S. Bank is rewarding its most loyal check-card customers with "free money" that can be used at popular retailers that the bank knows are relevant to those particular customers. Each week, some customers will receive an email alerting them that they have received a gift ranging in value from $2 to $50, depending on the retailer. The retailer is selected based on customers' transactional data.
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It's not too late to enter the most prestigious awards program in the world for promotional marketers, the PROMO PRO Awards. Your agency or brand could be a winner!
PROMO recognizes the best in promotion marketing in 23 categories, from Best Multidiscipline, Event Marketing, Sampling, Interactive to Most Creative and more.
And for the first time, this year the PRO Awards have merged with PROMO's Interactive Marketing Awards to offer agencies and marketers one comprehensive program to showcase their work.
The late deadline is May 11. Enter today!
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By Patricia Odell
Even though there is more focus on loyalty and retention programs, marketers don’t feel they are getting their monies worth. That dissatisfaction may be directly tied to the priorities marketers set for these programs. In a new survey, marketers reported that their top priority was getting consumers to spend more (47%) while, at the same time, half of loyalty members gripped in a separate report that they wanted out, feeling bombarded by spam and irrelevant offers.
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By Richard H. Levey
Marketers are hopefully beyond the "buy-10-get-one-free" school of loyalty schemes, which rely on giveaways and don't generate customer intelligence. For true engagement, however, they need to use what Bryan Pearson, president and CEO of analytics and relationship marketing firm LoyaltyOne, calls the three Vs of loyalty—value, visibility and voice.
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