PMO_INTERACTIVE_ Penton Media June 25, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/promo/v/1485 ---------------------------------------- ADVERTISEMENT Search Engine Strategies San Jose Conference & Expo, August 10-14. Learn strategies and tactics behind SEO/SEM and get the lowdown on what works and what's out. You'll also learn important search strategies, and access workshops for individual feedback on improving brand exposure as well as website usability. SAVE $200 now through July 24. http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- --A Nation of Web Potatoes? Nielsen recently found that the audience for, amount of content in and time spent watching online video were all significantly higher in May compared to a year ago. As the major networks are learning at breakneck speed, our watching habits are changing, and marketers need to take those changes into account in both designing and buying media for their campaigns. In fact, according to a separate research report, "buying" media may be a lesser concern than "earning" it in the social community. Get to know those online eyeballs at our Web site. (http://bigfatmarketingblog.com/2009/06/25/a-nation-of-web-potatoes/) To view the full article go to: http://bigfatmarketingblog.com/2009/06/25/a-nation-of-web-potatoes/ --To Young Adults, Twitter's for Friends, Not Brands Young people aren't flocking to Twitter as much as the buzz around the tweeting channel might suggest, according to new research from a social-net r=trade association and Pace University. Only 22% of a group 18 to 24 said they were actively using the microblogging service, compared to 99% who said they were active in an online social network. Before you rush to add the next shiny new thing to your media mix, take a look here (http://bigfatmarketingblog.com/2009/06/25/to-young-adults-twitters-for-friends-not-brands/) at stats that suggest the glitter may be off Twitter. To view the full article go to: http://bigfatmarketingblog.com/2009/06/25/to-young-adults-twitters-for-friends-not-brands/ ---------------------------------------- ADVERTISEMENT Be a Chatter Box: Join Chief Chat Got something on your mind? Join the growing of community of marketers on the Chief Chat forums and let us know your thoughts. Controversial ideas, opinions and rants welcome -- and encouraged. http://forums.chiefmarketer.com ---------------------------------------- --Coupons.com Downloads Outpacing Last Year's Rate The Web site and network run by Coupons Inc. has already seen as many downloads of printable online coupons in the first five months of this year as it saw in all of 2008. "It's a good time to be in the online coupon business," says CEO Steven Boal. Find out why -- and why the coming months might only get better -- at our Web site. (http://bigfatmarketingblog.com/2009/06/25/couponscom-outpacing-last-years-download-rate/) To view the full article go to: http://bigfatmarketingblog.com/2009/06/25/couponscom-outpacing-last-years-download-rate/ Advertisement ---------------------------------------- SES 2009 http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton Walter Karl http://w.on24.com/r.htm?e=147974&s=1&k=F97DB1E4E4670A04909DE912E2824093&partnerref=cmnews ---------------------------------------- Featured Research ---------------------------------------- How to Build a Bulletproof E-mail List Now Available On Demand This fun and informative Webinar will look at the best ways to get people's e-mail addresses, how to integrate them into the house file and how to implement list-hygiene best practices to keep the file bulletproof. http://w.on24.com/r.htm?e=147974&s=1&k=F97DB1E4E4670A04909DE912E2824093&partnerref=cmnews ---------------------------------------- Advertisement ---------------------------------------- Buyer's Guide http://sourcebook.promomagazine.com/ ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Interactive Kim Collins, Realtime Media Inc. http://expert.promomagazine.com/loyalty/ Loyalty Brandmovers Andrew Mitchell, Brandmovers http://expert.promomagazine.com/loyalty/ Sweepstakes Bruce Hollander, Don Jagoda Associates http://expert.promomagazine.com/contests/ ---------------------------------------- ---------------------------------------- * The Social Media Vaccine: The Search for the Cure (http://promomagazine.com/spcl/) *PROMOLive Interactive Marketing Event (http://promomagazine.com/webinars/go/PROMOLive_2008/) * Build your Brand with Email (https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=115924&sessionid=1&key=87494EE03D3366A11C5D88B0B792245F&partnerref=promo&sourcepage=register) ---------------------------------------- ---------------------------------------- *Winning in the Last Mile (http://promomagazine.com/lp/whitepapers/last-mile/) * Universal Music Special Report (http://promomagazine.com/lp/whitepapers/universal-music/) * Turning the Tide on Discounting (http://promomagazine.com/lp/whitepapers/retail_loyalty/) ---------------------------------------- ---------------------------------------- (http://www.promomagazine.com/ate/listings/) (http://expert.promomagazine.com/loyalty/) Andrew MitchellLoyalty Brandmovers (http://expert.promomagazine.com/loyalty/) (http://www.brandmovers.com/) (http://expert.promomagazine.com/interactive/) Joël ParentInteractive (http://expert.promomagazine.com/interactive) (http://www.icgroupinc.com) (http://expert.promomagazine.com/rebates_and_rewards/) Dave HuntRebates and Consumer Reward Management (http://expert.promomagazine.com/rebates_and_rewards/) (http://www.therebatecompany.com/) (http://expert.promomagazine.com/contests/) Bruce HollanderSweepstakes (http://expert.promomagazine.com/contests) (http://www.dja.com/) (http://www.promomagazine.com/ate/become_an_expert/) Become anExpertMore Info (http://www.promomagazine.com/ate/become_an_expert/) ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# For news releases and information contact Editor at Large, Promo: Brian Quinton, mailto:brian.quinton@penton.com For advertising information contact: Bryan Benjamin - Associate Publisher mailto:bryan.benjamin@penton.com 201-845-2444 GET YOUR OWN COPY OF PROMO Interactive! 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