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Web/mobile coupon platform Coupons.com has enhanced is
offering to registered users by letting them choose and load CPG
discounts to many major supermarket loyalty programs, either online or
via their mobile phones. Smartphone users can get the benefit of the
enhancement with an upgrade of Coupons.com’s free GroceryIQ app; but
those with regular feature phones can avail themselves of a new
Coupons.com Web site freshly optimized for mobile access. The
loyalty-program connection could drive a new burst of interest in mobile
couponing for CPG goods, since as Coupons.com CEO Steven Boal points
out, flashing your mobile screen multiple times to a supermarket checker
for a load grocery discounts could slow lines up more than trying to pay
by check. Find out more at our
Web site.
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Layaway worked so well for Kmart last holiday
season—with use of the service increased by double-digits, the
retailer says—that it has expanded the program this year to include
shoppers who want to buy online. They can zero in on the nearest
participating store, have in-stock items put aside, and make and manage
their payments either on the Web or in that store. True, they have to
make one actual trip to pick up the goods once they’re paid for. But
who can get through a holiday without at least one trip to a store? Read
more about Kmart’s online-pay play at our
Web site.
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Connect with your Customers-Learn How to Use All Dimensions of
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Search Engine Strategies 2009 Conference & Expo
Search Engine Marketing & Optimization Event
December 7-11, 2009 |Chicago, IL
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Meanwhile, Kmart sister company Sears has come out of a
two-year “public beta” on ManageMyHome.com, an online community that
offers expert and forum advice to do-it-yourselfers—everything from
step-by-step instructions in a range of home fix-up projects to a broad
collection of online manuals and user guides for appliances and tools
(including those not sold by Sears.) Come to our
Web site and learn more about what Sears is trying to do online for
the nation’s handyperson community.
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