PMO_INTERACTIVE_ Penton Media October 15, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/promo/v/1536 ---------------------------------------- ADVERTISEMENT LET WALTER KARL'S SEARCH ENGINE MARKETING HELP YOU GROW Walter Karl's Search Engine Marketing Services -- sMART -- helps you be there first when online buyers are searching for your products and services and are ready to buy. sMART offers flexible service models across all aspects of SEM. Contact us at mailto:sales@walterkarl.com; 877-955-4787 http://www.wkexpertise.com ---------------------------------------- --Coupons.com Extends iPhone Grocery App to Loyalty Cards Web/mobile coupon platform Coupons.com has enhanced is offering to registered users by letting them choose and load CPG discounts to many major supermarket loyalty programs, either online or via their mobile phones. Smartphone users can get the benefit of the enhancement with an upgrade of Coupons.com's free GroceryIQ app; but those with regular feature phones can avail themselves of a new Coupons.com Web site freshly optimized for mobile access. The loyalty-program connection could drive a new burst of interest in mobile couponing for CPG goods, since as Coupons.com CEO Steven Boal points out, flashing your mobile screen multiple times to a supermarket checker for a load grocery discounts could slow lines up more than trying to pay by check. Find out more at our Web site (http://bigfatmarketingblog.com/2009/10/15/couponscom-extends-iphone-grocery-app-to-loyalty-cards/). To view the full article go to: http://bigfatmarketingblog.com/2009/10/15/couponscom-extends-iphone-grocery-app-to-loyalty-cards/ --Kmart Offers Layaway for Web Shoppers Layaway worked so well for Kmart last holiday season -- with use of the service increased by double-digits, the retailer says -- that it has expanded the program this year to include shoppers who want to buy online. They can zero in on the nearest participating store, have in-stock items put aside, and make and manage their payments either on the Web or in that store. True, they have to make one actual trip to pick up the goods once they're paid for. But who can get through a holiday without at least one trip to a store? Read more about Kmart's online-pay play at our Web site (http://bigfatmarketingblog.com/2009/10/15/kmart-offers-layaway-for-web-shoppers/). To view the full article go to: http://bigfatmarketingblog.com/2009/10/15/kmart-offers-layaway-for-web-shoppers/ ---------------------------------------- ADVERTISEMENT Connect with your Customers-Learn How to Use All Dimensions of Search Search Engine Strategies 2009 Conference & Expo Search Engine Marketing & Optimization Event December 7-11, 2009 |Chicago, IL Click here to Register!! http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief ---------------------------------------- --Sears Launches Online Home-Repair Community Site Meanwhile, Kmart sister company Sears has come out of a two-year "public beta" on ManageMyHome.com, an online community that offers expert and forum advice to do-it-yourselfers -- everything from step-by-step instructions in a range of home fix-up projects to a broad collection of online manuals and user guides for appliances and tools (including those not sold by Sears.) Come to our Web site (http://bigfatmarketingblog.com/2009/10/15/sears-launches-online-home-repair-community-site/) and learn more about what Sears is trying to do online for the nation's handyperson community. To view the full article go to: http://bigfatmarketingblog.com/2009/10/15/sears-launches-online-home-repair-community-site/ ---------------------------------------- ADVERTISEMENT The digital version of Chief Marketer gives a variety of features beyond the fastest way possible delivery-including many advantages that will make searches for information easier. You'll need no special software-click here http://subscribe.chiefmarketer.com/subscribe.cfm to get your copy now! ---------------------------------------- Advertisement ---------------------------------------- This issue brought to you by: Walter Karl http://www.wkexpertise.com SES Chicago http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief NCDM 2009 http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 ---------------------------------------- Featured Research ---------------------------------------- SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 ---------------------------------------- Advertisement ---------------------------------------- Buyer's Guide http://sourcebook.promomagazine.com/ ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes Bruce Hollander, Don Jagoda Associates http://expert.promomagazine.com/contests/ ---------------------------------------- ---------------------------------------- * The Social Media Vaccine: The Search for the Cure (http://promomagazine.com/spcl/) *PROMOLive Interactive Marketing Event (http://promomagazine.com/webinars/go/PROMOLive_2008/) * Build your Brand with Email (https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=115924&sessionid=1&key=87494EE03D3366A11C5D88B0B792245F&partnerref=promo&sourcepage=register) ---------------------------------------- ---------------------------------------- Six Ways to Motivate Consumers Using Interactive Promotions http://promomagazine.com/lp/whitepapers/launchfire/ How Do You Score? Silverpop Benchmark Study of Lead-Management Practices http://whitepapers.chiefmarketer.com/index.php?option=com_registration&task=register&pathway=no&vid=1203&tid=4812&id=&cat= Using a CMS for Search Engine Optimization: the smart way to hit your target http://whitepapers.chiefmarketer.com/whitepaper4083/ ---------------------------------------- ---------------------------------------- (http://www.promomagazine.com/ate/listings/) (http://expert.promomagazine.com/loyalty/) Andrew MitchellLoyalty Brandmovers (http://expert.promomagazine.com/loyalty/) (http://www.brandmovers.com/) (http://expert.promomagazine.com/interactive/) Joël ParentInteractive (http://expert.promomagazine.com/interactive) (http://www.icgroupinc.com) (http://expert.promomagazine.com/rebates_and_rewards/) Dave HuntRebates and Consumer Reward Management (http://expert.promomagazine.com/rebates_and_rewards/) (http://www.therebatecompany.com/) (http://expert.promomagazine.com/contests/) Bruce HollanderSweepstakes (http://expert.promomagazine.com/contests) (http://www.dja.com/) (http://www.promomagazine.com/ate/become_an_expert/) Become anExpertMore Info (http://www.promomagazine.com/ate/become_an_expert/) ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# For news releases and information contact Editor at Large, Promo: Brian Quinton, mailto:brian.quinton@penton.com For advertising information contact: Bryan Benjamin - Associate Publisher mailto:bryan.benjamin@penton.com 201-845-2444 GET YOUR OWN COPY OF PROMO Interactive! 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