PMO_P&I_ Penton Media July 1, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/promo/v/1488 ---------------------------------------- ADVERTISEMENT Search Engine Strategies San Jose Conference & Expo, August 10-14. Learn strategies and tactics behind SEO/SEM and get the lowdown on what works and what's out. You'll also learn important search strategies, and access workshops for individual feedback on improving brand exposure as well as website usability. SAVE $200 now through July 24. http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- --American Airlines Campaigns for Hispanic Loyalty By Patricia Odell A print ad American Airlines is using to tell U.S. Hispanics about its frequent flyer program, AAdvantage. American Airlines has launched its largest initiative to date to bring in new members to its loyalty program. It is focusing the effort on U.S. Hispanics and playing up its service to Latin America. "We want to make sure that Latinos in the U.S. understand the full benefits of the AAdvantage program," said Billy Sanez, director of advertising, promotion and corporate communications for American Airlines. The program has about 62 million members and has been on a growth path for years, he said. Sanez declined for competitive reasons to disclosed the number of Hispanics in the program. To view the full article go to: http://promomagazine.com/incentives/news/american-airlines-seeks-hispanics-0701/ --Hyundai Offers Gas-price Guarantees for Summer As the summer travel season pushes gas prices higher, Hyundai is adding fuel to its portfolio of Assurance auto price promotions with a buyer's guarantee that will lock in a gas price of $1.49 a gallon for a full year on purchases or leases of selected models between July 1, 2009 and August 31. The program, Assurance Gas Lock, is available on all new Hyundais except the Genesis sedan and coupe and the Accent GS. Buyers enroll by registering a valid credit or check card at hyundai.pricelock.com (http://hyundai.pricelock.com). They then receive a Hyundai Assurance-branded card they can use for future fill-ups in the coming year. To view the full article go to: http://promomagazine.com/incentives/news/hyundai-offers-gasprice-guarantees-0701/ ---------------------------------------- ADVERTISEMENT Change Your Marketing Diet: Get Fat In 2009 You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya' Learn more http://bigfatmarketingblog.com/ ---------------------------------------- --Kraft Foods and Sam's Offer Free Menu Planner By Patricia Odell Kraft Foods and Sam's Club are offering consumers a free planner to help plan two weeks worth of meals. The booklet is available only at Sam's Club and online at www.SamsClub.com/Kraft (http://www.SamsClub.com/Kraft). It includes 15 easy-to-make recipes, time-saving tips and a shopping list. To view the full article go to: http://promomagazine.com/incentives/news/kraft-sams-offer-menu-0701/ --Loyal CPG Buyers Defecting at Unexpectedly High Rates: Report A new version of a study tracking brand loyalty among consumer packaged goods (CPG) finds that the average brand lost one third of its most loyal U.S. consumers between 2007 and 2008. The study, "Losing Loyalty: The Consumer Defection Dilemma," from the CMO Council and the Pointer Media Network (owned by Catalina Marketing), found that for the average brand, 33% of its "high loyal" customers actually defected completely between 2007 and 2008, opting for another brand within the category. To view the full article go to: http://promomagazine.com/incentives/news/cpg-buyers-defecting-unexpected-0701/ --New Rules of Loyalty Marketing By Michael Schiff Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let's take a closer look. Most experts can recite the broadly accepted 20/80 rule that is the backbone of any loyalty campaign: 20% of customers account for 80% of a brand's sales. To view the full article go to: http://promomagazine.com/incentives/news/loyalty-marketing-rules-0701/ --P&I Postscripts IKEA: has deployed 18 Xen X5 customer loyalty-registration kiosks in six of its Belgian stores. The kiosks offer customers the convenience of signing up for the Ikea Family program in-store, and loyalty customers benefit further by being the first to know of upcoming promotions, sales and events via on-screen information targeted solely at them. Advertisement ---------------------------------------- SES 2009 http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton TPG Rewards http://www.tpgrewards.com/content/view/180/40/ ---------------------------------------- Featured Research ---------------------------------------- The Latest Debut From Movie Cash(R), Coming Soon To A Grocery Store Near You: Movie tickets printed right at grocery checkout! Send your consumers from the grocery checkout line to the movie theatre box office. Email mailto:kkrefetz@tpgla.com or call 1.310.279.5005 to find out more. http://www.tpgrewards.com/content/view/180/40/ ---------------------------------------- Advertisement ---------------------------------------- * Buyer's Guide (http://sourcebook.promomagazine.com/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Interactive Kim Collins, Realtime Media Inc. http://expert.promomagazine.com/interactive/ Loyalty Brandmovers Andrew Mitchell, Brandmovers http://expert.promomagazine.com/loyalty/ Sweepstakes Bruce Hollander, Don Jagoda Associates http://expert.promomagazine.com/contests/ ---------------------------------------- ---------------------------------------- * The Social Media Vaccine: The Search for the Cure (http://promomagazine.com/spcl/) *PROMOLive Interactive Marketing Event (http://promomagazine.com/webinars/go/PROMOLive_2008/) * Build your Brand with Email (https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=115924&sessionid=1&key=87494EE03D3366A11C5D88B0B792245F&partnerref=promo&sourcepage=register) ---------------------------------------- ---------------------------------------- Six Ways to Motivate Consumers Using Interactive Promotions http://promomagazine.com/lp/whitepapers/launchfire/index.html OgilvyAction: Winning in the Last Mile http://promomagazine.com/lp/whitepapers/last-mile/index.html Universal Music Special Report http://promomagazine.com/lp/whitepapers/universal-music/index.html ---------------------------------------- ---------------------------------------- (http://www.promomagazine.com/ate/listings/) (http://expert.promomagazine.com/loyalty/) Andrew MitchellLoyalty Brandmovers (http://expert.promomagazine.com/loyalty/) (http://www.brandmovers.com/) (http://expert.promomagazine.com/interactive/) Joël ParentInteractive (http://expert.promomagazine.com/interactive) (http://www.icgroupinc.com) (http://expert.promomagazine.com/rebates_and_rewards/) Dave HuntRebates and Consumer Reward Management (http://expert.promomagazine.com/rebates_and_rewards/) (http://www.therebatecompany.com/) (http://expert.promomagazine.com/contests/) Bruce HollanderSweepstakes (http://expert.promomagazine.com/contests) (http://www.dja.com/) (http://www.promomagazine.com/ate/become_an_expert/) Become anExpertMore Info (http://www.promomagazine.com/ate/become_an_expert/) ---------------------------------------- MORE ABOUT THIS NEWSLETTER News and feedback should be sent to Promo Executive Editor: Patricia Odell (mailto:patricia.odell@penton.com) For information on advertising in this newsletter, please contact Bryan Benjamin, Associate Publisher, PROMO at (201) 845-2444 or by e-mail at bryan.benjamin@penton.com (mailto:bryan.benjamin@penton.com) For information on classified advertising in PROMO, contact Cynthia Foristel at (203) 358-4378, cynthia.foristel@penton.com (mailto:cynthia.foristel@penton.com). 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