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By Patricia Odell
 | Students at the University of Houston
pose with Jam the mascot for
Aramark’s loyalty program.
|
Food service provider Aramark Higher Education has expended its loyalty
program to encourage college students to dine on campus by offering a
range of games and prizes as incentives.
The new experiential components of the Jam Rewards program replace the
straight points-based pilot program launched in 2006 that was quickly
becoming irrelevant to young, tech savvy college students.
“This program fits very well into what they are looking for at this
point in their lives,” Katelyn Jenkins, marketing manager for consumer
programs at Aramark, said.
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By Brian Quinton
In what it claims is the first effort by a lodging loyalty
program to appeal to offer a full menu of social-and mobile-media
options, Starwood Preferred Guest, the rewards program for the 960
properties that make up Starwood Hotels & resorts Worldwide, has rolled
out a Web portal that aggregates all of SPG’s available social
channels, from Twitter and Facebook to an iPhone app, in one Internet
location.
The rationale for collecting all these sharing tools under one URL, www.SPG.com/stayconnected,
is that the company’s research has shown that SPG loyalty program
members take an active interest in social media, with 50% saying they
use these channels frequently. Those heavy social-media users also tend
to book and stay with the lodging group more often than non-social
members—20% more likely, according to Starwood’s research. And SPG
members who create and post to their own blogs are 80% more likely to
arrange a hotel stay than those who don’t.
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By Richard Levey
Starbucks will merge its two rewards programs, Starbucks
Card Rewards and Starbucks Gold, into a single program, My Starbucks
Rewards. The new program, which requires more interactions before the
benefits kick in than the current programs, will debut Dec. 26.
My Starbucks Rewards cherry picks from both previous programs. All of
the schemes are based off stored-value cards. Similar to the Starbucks
Gold program, participants are given a free birthday beverage when the
card is registered. And like the soon-to-be-phased-out Starbucks Card
Rewards, My Starbucks Rewards will not have an annual
fee.
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The third quarter saw ad specialties sales drop 10.9%, or
about $551 million, versus the same period last year, according to the
Advertising Specialty Institute.
The drop, however, may carry some good news signaling that the steep
declines over the last five quarters may finally be
slowing.
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People using coupon Web sites is on the rise. In a
surprising find, most of these coupon downloaders are people among the
highest education and income brackets.
And the coupons they find is now a deciding factor for a growing number
of people in the purchases they make, according to a new survey from
RetailMeNot .com, an online consumer destination for coupons and other
discounts, and conducted by Harris Interactive.
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