PMO_P&I_ Penton Media November 4, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/promo/v/1545 ---------------------------------------- ADVERTISEMENT 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 -- Thursday, November 12 at 2:00 p.m. EST Spend an invaluable hour with prominent email marketing expert J.D. Peterson, who will reveal the latest trends in email marketing and show you how to leverage those trends to jump-start revenue for 2010 -- and pull ahead of the competition. Register now!! http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=cmnews ---------------------------------------- --Aramark Loyalty Program Offers Games and Sweepstakes By Patricia Odell Students at the University of Houston pose with Jam the mascot for Aramark's loyalty program. Food service provider Aramark Higher Education has expended its loyalty program to encourage college students to dine on campus by offering a range of games and prizes as incentives. The new experiential components of the Jam Rewards program replace the straight points-based pilot program launched in 2006 that was quickly becoming irrelevant to young, tech savvy college students. "This program fits very well into what they are looking for at this point in their lives," Katelyn Jenkins, marketing manager for consumer programs at Aramark, said. To view the full article go to: http://promomagazine.com/contests/news/aramark-loyalty-program-1104 --Starwood Taps into Social, Mobile Habits of Its Most Valuable Loyalty Members By Brian Quinton In what it claims is the first effort by a lodging loyalty program to appeal to offer a full menu of social-and mobile-media options, Starwood Preferred Guest, the rewards program for the 960 properties that make up Starwood Hotels & resorts Worldwide, has rolled out a Web portal that aggregates all of SPG's available social channels, from Twitter and Facebook to an iPhone app, in one Internet location. The rationale for collecting all these sharing tools under one URL, www.SPG.com/stayconnected (http://www.SPG.com/stayconnected), is that the company's research has shown that SPG loyalty program members take an active interest in social media, with 50% saying they use these channels frequently. Those heavy social-media users also tend to book and stay with the lodging group more often than non-social members -- 20% more likely, according to Starwood's research. And SPG members who create and post to their own blogs are 80% more likely to arrange a hotel stay than those who don't. To view the full article go to: http://promomagazine.com/viralmarketing/news/starwood-taps-habitis-1104/ ---------------------------------------- ADVERTISEMENT ad:tech New York November 4-6, 2009|Javits Convention Center Click here to register for the largest gathering of online marketers! http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=promomag ---------------------------------------- --New Starbucks Loyalty Program Requires Purchases For Most Rewards By Richard Levey Starbucks will merge its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program, My Starbucks Rewards. The new program, which requires more interactions before the benefits kick in than the current programs, will debut Dec. 26. My Starbucks Rewards cherry picks from both previous programs. All of the schemes are based off stored-value cards. Similar to the Starbucks Gold program, participants are given a free birthday beverage when the card is registered. And like the soon-to-be-phased-out Starbucks Card Rewards, My Starbucks Rewards will not have an annual fee. To view the full article go to: http://directmag.com/crm/news/new-starbucks-purchase-reward-1102/ ---------------------------------------- ADVERTISEMENT The digital version of Chief Marketer gives a variety of features beyond the fastest way possible delivery-including many advantages that will make searches for information easier. You'll need no special software-click here http://subscribe.chiefmarketer.com/subscribe.cfm to get your copy now! ---------------------------------------- --Ad Specialty Sales Off 10.9% in Q3 The third quarter saw ad specialties sales drop 10.9%, or about $551 million, versus the same period last year, according to the Advertising Specialty Institute. The drop, however, may carry some good news signaling that the steep declines over the last five quarters may finally be slowing. To view the full article go to: http://promomagazine.com/incentives/news/ad-specialty-sales-1104/ --Use of Coupon Web Sites Grows People using coupon Web sites is on the rise. In a surprising find, most of these coupon downloaders are people among the highest education and income brackets. And the coupons they find is now a deciding factor for a growing number of people in the purchases they make, according to a new survey from RetailMeNot .com, an online consumer destination for coupons and other discounts, and conducted by Harris Interactive. To view the full article go to: http://promomagazine.com/incentives/news/websites-coupon-use-grows-1104/ Advertisement ---------------------------------------- This issue brought to you by: Lyris http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=cmnews Ad Tech NY http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=promomag TPG http://www.tpgrewards.com/content/view/78/40/ ---------------------------------------- Featured Research ---------------------------------------- DELIVER MOVIE TICKETS DIRECTLY TO CONSUMERS' CELL PHONES. You can now text Movie Cash tickets right to a consumer's mobile phone when they purchase your product.. 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Email mailto:kkrefetz@tpgla.com or call 1.310.279.5005 to find out more. http://www.tpgrewards.com/content/view/78/40/ ---------------------------------------- Advertisement ---------------------------------------- * Buyer's Guide (http://sourcebook.promomagazine.com/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes Bruce Hollander, Don Jagoda Associates http://expert.promomagazine.com/contests/ ---------------------------------------- ---------------------------------------- * The Social Media Vaccine: The Search for the Cure (http://promomagazine.com/spcl/) *PROMOLive Interactive Marketing Event (http://promomagazine.com/webinars/go/PROMOLive_2008/) * Build your Brand with Email (https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=115924&sessionid=1&key=87494EE03D3366A11C5D88B0B792245F&partnerref=promo&sourcepage=register) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6420&cmp=1244&frm=136&fmt=html The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=4744&cmp=1008&frm=136&autodn=1&fmt=html The Mobile Advertising Opportunity: 10 Times Better Results than Online http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6398&cmp=1231&frm=136&autodn=1&fmt=html ---------------------------------------- ---------------------------------------- (http://www.promomagazine.com/ate/listings/) (http://expert.promomagazine.com/loyalty/) Andrew MitchellLoyalty Brandmovers (http://expert.promomagazine.com/loyalty/) (http://www.brandmovers.com/) (http://expert.promomagazine.com/interactive/) Joël ParentInteractive (http://expert.promomagazine.com/interactive) (http://www.icgroupinc.com) (http://expert.promomagazine.com/rebates_and_rewards/) Dave HuntRebates and Consumer Reward Management (http://expert.promomagazine.com/rebates_and_rewards/) (http://www.therebatecompany.com/) (http://expert.promomagazine.com/contests/) Bruce HollanderSweepstakes (http://expert.promomagazine.com/contests) (http://www.dja.com/) (http://www.promomagazine.com/ate/become_an_expert/) Become anExpertMore Info (http://www.promomagazine.com/ate/become_an_expert/) ---------------------------------------- MORE ABOUT THIS NEWSLETTER News and feedback should be sent to Promo Executive Editor: Patricia Odell (mailto:patricia.odell@penton.com) For information on advertising in this newsletter, please contact Bryan Benjamin, Associate Publisher, PROMO at (201) 845-2444 or by e-mail at bryan.benjamin@penton.com (mailto:bryan.benjamin@penton.com) For information on classified advertising in PROMO, contact Cynthia Foristel at (203) 358-4378, cynthia.foristel@penton.com (mailto:cynthia.foristel@penton.com). 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