PMO_P&I_ Penton Media November 18, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/promo/v/1550 ---------------------------------------- ADVERTISEMENT SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& ---------------------------------------- --Wyndham Gives 200,000 Points for Travel in Exchange for Advice By Patricia Odell Local Nation will be a new Wyndham Web page tied to a contest that offers advice for travelers. Wyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use. Ten winners will each be given 200,000 points to use to take vacations. During the planning process and trip, the women will be tasked with using and critiquing as many Wyndham programs and services as possible. Upon their return, they will provide Wyndham with feedback on the experiences, booking processes, hotel stays and other products. A "challenge" will be handed to each traveler that will help shape future content and conversations on Wyndham's Women on Their Way Web site, a community for female business and leisure travelers. To view the full article go to: http://promomagazine.com/contests/news/wyndham-gives-points-1118/ --Fed Lays Out New Gift Card Rules Tougher restrictions have come down on companies offering gift cards. The Federal Reserve Board on Monday proposed rules that would restrict the fees and expiration dates that may apply to gift cards. The rules generally cover retail gift cards. To view the full article go to: http://promomagazine.com/incentives/news/fed-lays-gift-card-rules-1118/ ---------------------------------------- ADVERTISEMENT The digital version of Chief Marketer gives a variety of features beyond the fastest way possible delivery-including many advantages that will make searches for information easier. You'll need no special software-click here http://subscribe.chiefmarketer.com/subscribe.cfm to get your copy now! ---------------------------------------- --Loyalty: The Year Ahead By Kelly Hlavinka In 2010, the loyalty landscape will continue to be quite dynamic as companies continue to adapt to the uncertain economic climate. In particular, here are a few predictions for three specific industries: FINANCIAL SERVICES: credit and debit issuers will continue to reflect on how to evolve their loyalty program value propositions in a challenging regulatory environment. With high levels of negative public opinions of the banking industry, issuers will have to navigate carefully as they make changes to existing rewards programs. To view the full article go to: http://promomagazine.com/incentives/news/loyalty-year-ahead-1118/ --Sales Declines May be Slowing for Promotional Products By Patricia Odell The stormy economy has put a hurtin' on promotional products sales. The third quarter of 2009 saw promotional product sales drop 10.9%, or about $551 million, versus the same period last year, according to the Advertising Specialty Institute. To view the full article go to: http://promomagazine.com/research/sales-declines-slowing-1118/ --Pathmark Will Apply Web Coupons to Loyalty Cards By Brian Quinton Pathmark has become the latest supermarket chain to link digital coupons to its loyalty program with the launch on the "Online Advantage," a new enhancement to its Advantage Club program. Pathmark's club card customers can go online at www.Pathmark.com (http://www.Pathmark.com), register their Advantage card or open an account, and start saving the online coupons they find at the site directly to their Advantage accounts. The savings will automatically be deducted from their bill totals the next time they present their Advantage card at checkout. To view the full article go to: http://promomagazine.com/incentives/news/pathmark-apply-web-coupons-1118/ --Virgin Blue E-mail Blooper Upgrades Wrong Loyalty Members A mix up with the Virgin Blue database mistakenly sent e-mails to more than 1 million members telling them they had free lounge members and had risen to gold status. To view the full article go to: http://www.brisbanetimes.com.au/travel/travel-news/tears-in-the-office-over-virgin-blue-email-mistake-20091116-ignq.html --P&I Postscripts WALMART: is offering a $100 gift card with each purchase of a BlackBerry mobile phone and two-year contract, the discounter's latest incentive ahead of the holiday season. To view the full article go to: http://promomagazine.com/incentives/news/postscripts-111809/ Advertisement ---------------------------------------- This issue brought to you by: NCDM 2009 http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& TPG Rewards http://www.tpgrewards.com/content/view/78/40/ ---------------------------------------- Featured Research ---------------------------------------- DELIVER MOVIE TICKETS DIRECTLY TO CONSUMERS' CELL PHONES. You can now text Movie Cash tickets right to a consumer's mobile phone when they purchase your product.. 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Email mailto:kkrefetz@tpgla.com or call 1.310.279.5005 to find out more. http://www.tpgrewards.com/content/view/78/40/ ---------------------------------------- Advertisement ---------------------------------------- * Buyer's Guide (http://sourcebook.promomagazine.com/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes Bruce Hollander, Don Jagoda Associates http://expert.promomagazine.com/contests/ ---------------------------------------- ---------------------------------------- * The Social Media Vaccine: The Search for the Cure (http://promomagazine.com/spcl/) *PROMOLive Interactive Marketing Event (http://promomagazine.com/webinars/go/PROMOLive_2008/) * Build your Brand with Email (https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=115924&sessionid=1&key=87494EE03D3366A11C5D88B0B792245F&partnerref=promo&sourcepage=register) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6420&cmp=1244&frm=136&fmt=html The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=4744&cmp=1008&frm=136&autodn=1&fmt=html The Mobile Advertising Opportunity: 10 Times Better Results than Online http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6398&cmp=1231&frm=136&autodn=1&fmt=html ---------------------------------------- ---------------------------------------- (http://www.promomagazine.com/ate/listings/) (http://expert.promomagazine.com/loyalty/) Andrew MitchellLoyalty Brandmovers (http://expert.promomagazine.com/loyalty/) (http://www.brandmovers.com/) (http://expert.promomagazine.com/interactive/) Joël ParentInteractive (http://expert.promomagazine.com/interactive) (http://www.icgroupinc.com) (http://expert.promomagazine.com/rebates_and_rewards/) Dave HuntRebates and Consumer Reward Management (http://expert.promomagazine.com/rebates_and_rewards/) (http://www.therebatecompany.com/) (http://expert.promomagazine.com/contests/) Bruce HollanderSweepstakes (http://expert.promomagazine.com/contests) (http://www.dja.com/) (http://www.promomagazine.com/ate/become_an_expert/) Become anExpertMore Info (http://www.promomagazine.com/ate/become_an_expert/) ---------------------------------------- MORE ABOUT THIS NEWSLETTER News and feedback should be sent to Promo Executive Editor: Patricia Odell (mailto:patricia.odell@penton.com) For information on advertising in this newsletter, please contact Bryan Benjamin, Associate Publisher, PROMO at (201) 845-2444 or by e-mail at bryan.benjamin@penton.com (mailto:bryan.benjamin@penton.com) For information on classified advertising in PROMO, contact Cynthia Foristel at (203) 358-4378, cynthia.foristel@penton.com (mailto:cynthia.foristel@penton.com). 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