PMO_P&I_ Penton Media December 15, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/promo/v/1688 ---------------------------------------- ADVERTISEMENT InteliSpend_ makes business gift-giving a breeze with $0 Card Fees and 5% Cardholder Bonus on the MAX Card. Visit us online at shop.intelispend.com and ensure your bottom line is as happy as your recipient. Reward cards issued in connection with loyalty, award or promotion program. Card terms apply. ---------------------------------------- --Simon Malls Adds Last Holiday Ingredient: SMS Campaigns Simon Property Group has mobilized for Christmas in a big way. In addition to launching a branded smartphone app, linking many of its properties to Foursquare and becoming the first retail property partner for the Shopkick check-in app, the group has also used the holiday season to roll out the Simon Mobile Shopper Club, an SMS channel in more than 180 Simon malls in the U.S. Mobile users with text-message capability -- in effect, all of them -- are encouraged by on-property signs to opt in to the Simon Mobile Shopper Club by texting SMSC to 71610. The message they receive in reply asks for their location and then gets them to sign up for alerts from a specific participating Simon Mall in their region. To view the full article go to: http://promomagazine.com/news/simon-malls-add-holiday-ingredient-1216/?cid=nl_pro_pi --Groupon Builds a Holiday to Promote Deals as Gifts By Brian Quinton Festivus may be for the rest of us, but social-coupon platform Groupon thinks we could use a holiday aimed specifically at deep-discount group buying. That's why the Chicago-based company has launched "Grouponicus", a holiday dedicated to "filling your loved ones' gift buckets with experiences, not gift cards." To view the full article go to: http://promomagazine.com/interactivemarketing/news/groupon-builds-holiday-deals-1123/?cid=nl_pro_pi --Five Tips to Freshen Your Loyalty Program By Kamal Tahir A soft economy can make even the strongest of loyalty programs sluggish and stagnant. As fiscal challenges continue and consumer spending remains tentative, loyalty programs need to work harder than ever. Focusing on loyalty -- and the people with which your business already has relationships -- is a good way to influence sales in a short period of time while building long-term customer equity. To view the full article go to: http://directmag.com/lists/1130-lists-five/?cid=nl_pro_pi Advertisement ---------------------------------------- This issue brought to you by: InteliSpend_ http://www.shop.intelispend.com ---------------------------------------- Featured Research ---------------------------------------- Critical news on promotional tactics, strategies, campaigns & brands Our daily PROMO Xtra e-newsletter offers fast-paced, up-to-date accounts of the latest campaigns, product launches, brand extensions, legal developments and highlights from key industry events. Get in the know by signing up here. http://subscribe.promomagazine.com/subscribe.cfm ---------------------------------------- Advertisement ---------------------------------------- * Buyer's Guide (http://sourcebook.promomagazine.com/) ---------------------------------------- ---------------------------------------- Webinars The Chief Marketer Network Marketing Essentials Webinar Series E-Mail Metrics: What's Important, What's Not & Why https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=188862&sessionid=1&key=C48FA40BA3FE8233CA1BF3ABFF3AB3FC&partnerref=cmlanding&sourcepage=register The Chief Marketer Network Marketing Essentials Webinar Series E-Mail Interaction: Tactics to Increase Clicks http://event.on24.com/r.htm?e=188862&s=2&k=C48FA40BA3FE8233CA1BF3ABFF3AB3FC&partnerref=drtenews Automating Your Email Marketing: Improving ROI Without Lifting a Finger http://event.on24.com/r.htm?e=200858&s=1&k=2855F869EACED2E977F576CAD6B92ABB&partnerref=cmnews ---------------------------------------- ---------------------------------------- White Papers Scammers -- even unscrupulous competitors -- may be misusing your brand in paid search ads to steal traffic http://multichannelmerchant.com/whitepaper/pay-per-click-scams Six Ways to Motivate Consumers Using Interactive Promotions http://promomagazine.com/lp/whitepapers/launchfire/ Winning in the Last Mile(TM) http://promomagazine.com/lp/whitepapers/last-mile/ ---------------------------------------- ---------------------------------------- (http://www.promomagazine.com/ate/listings/) (http://expert.promomagazine.com/loyalty/) Andrew MitchellLoyalty Brandmovers (http://expert.promomagazine.com/loyalty/) (http://www.brandmovers.com/) (http://expert.promomagazine.com/interactive/) Joël ParentInteractive (http://expert.promomagazine.com/interactive) (http://www.icgroupinc.com) (http://expert.promomagazine.com/rebates_and_rewards/) Dave HuntRebates and Consumer Reward Management (http://expert.promomagazine.com/rebates_and_rewards/) (http://www.therebatecompany.com/) (http://expert.promomagazine.com/contests/) Bruce HollanderSweepstakes (http://expert.promomagazine.com/contests) (http://www.dja.com/) (http://www.promomagazine.com/ate/become_an_expert/) Become anExpertMore Info (http://www.promomagazine.com/ate/become_an_expert/) ---------------------------------------- MORE ABOUT THIS NEWSLETTER News and feedback should be sent to Promo Executive Editor: Patricia Odell (mailto:patricia.odell@penton.com) For Sponsorship/Advertising information please contact: one of our senior sales & marketing specialists, Elizabeth O'Connor at elizabeth.oconnor@penton.com (mailto:elizabeth.oconnor@penton.com) or 203-358-4391 or William Camaraza at william.camaraza@penton.com (mailto:william.camaraza@penton.com) or 954-389-1442. 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