ADVERTISEMENT
The digital version of Chief Marketer gives a variety of features beyond
the fastest way possible delivery-including many advantages that will
make searches for information easier. You’ll need no special
software-click here
to get your copy now! |
By Brian Quinton
 | A New York online scavenger
hunt should unearth Bing’s
mapping advantages.
|
In an effort to build some awareness of the leading-edge mapping
functions recently unveiled for its Bing search engine, Microsoft has
announced the “Bing Maps Challenge,” offering Web users a chance to
win one of two $100 Visa gift cards by using Bing maps to navigate New
York City.
The contest, which will remain up and online at DiscoverBingMaps.com
until Feb. 19, asks U.S.-based players to try to answer four fairly
abstruse questions about New York City using Bing Maps. The questions
are generally things that all but the most knowledgeable Manhattanite
will need to look up using bing’s maps and photo galleries: for
example, what’s being promoted at the American Museum of Natural
History right now, and how many toes Tyrannosaurs Rex has on its hind
feet.
To make sure that participants in fact do search for the answers within
Bing Maps and not elsewhere on the Internet, the scavenger hunt has a
time dimension. The questions need to be completed within a total of
four minutes, which tends to rule out using other resources for
search—at least, on the first play. The game’s leaderboard, in which
the slowest of the top ten players has a time of four seconds, suggests
that participants have taken some short cuts to answer the four
questions.
READ ARTICLE
American Express cardholders have been given another
reason to use their cards when dinning out in New York City this week.
Cardholders who dine out three or more times at any of the restaurants
participating in Restaurant Week this week and use their American
Express card can receive a $15 statement credit. American Express is a
founding sponsor of the dinning program.
READ ARTICLE
Consumers are using more coupons on an annual basis for
the first time since 1992 and coupon distribution has hit the highest
level recorded since tracking began in 1988, according to Inmar.
Last year, shoppers redeemed 3.3 billion consumer packaged goods
coupons, a whopping 27% increase over the 2.6 billion redeemed in
2008.
READ ARTICLE
A survey of those involved in the incentive travel
industry has found a certain degree of optimism that corporate budgets
for such programs will hold steady or even see moderate increases in
2010.
The Incentive Industry Trends 2010 study, released yesterday by the
Incentive research Foundation trade group, polled corporate incentive
travel buyers, suppliers and other industry professionals in October and
November of last year. The study is the latest in a quarterly initiative
by the IRF to trace the impact of financial forecasts, competitive
stance and overall perception on travel and other non-cash incentive
programs.
READ ARTICLE
Power A, a manufacturer of licensed retail consumer
electronics accessories and the consumer products division of Bensussen
Deutsch & Associates Inc., has hired John Moore as divisional vice
president of product development and marketing.
Moore is responsible for identifying new product development
opportunities and direct product marketing for Power A.
READ ARTICLE
OMNI HOTELS & RESORTS: is launching a promo just in time for
Valentine’s Day to attract romantics. The "Double Bubble” getaway
begins with guests being welcomed with a commemorative ice bucket with
two personal-sized bottles of Domaine Chandon Rose Sparkling Wine. The
package also includes a romantic turndown service—complete with rose
petals and soft music—as well as the guests' choice of breakfast in
bed or in the restaurant complete with complimentary mimosas. An advance
call from Cupid gives couples the opportunity to make special
arrangements throughout the weekend, from an intimate dinner for two in
their suite to private picnic by moonlight. To complete the package,
late checkout is available on request. The promo runs through December
2010.
READ ARTICLE
The Call for Entries for the 2010 Promo Interactive
Marketing Awards is open.
The program honors the best and brightest in effective interactive
marketing—and recognizes the valuable role that interactive campaigns
play in motivating consumer response and creating strong, exciting
brands.
The winners will be announced in the April/May issue of Chief Marketer
magazine, online, and celebrated in a Promo Webinar on April 7.
Enter today!
READ ARTICLE
|
Online Version 
IN THIS ISSUE 
