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By Patricia Odell
 | Local Nation will be a new
Wyndham
Web page tied to a contest
that offers advice
for
travelers. |
Wyndham Worldwide is running an essay contest to find 10 adventurous
individuals who will travel twice in the next year and return with
advice the hotel chain can put to good use.
Ten winners will each be given 200,000 points to use to take vacations.
During the planning process and trip, the women will be tasked with
using and critiquing as many Wyndham programs and services as possible.
Upon their return, they will provide Wyndham with feedback on the
experiences, booking processes, hotel stays and other products.
A “challenge” will be handed to each traveler that will help shape
future content and conversations on Wyndham’s Women on Their Way Web
site, a community for female business and leisure
travelers.
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Tougher restrictions have come down on companies offering
gift cards.
The Federal Reserve Board on Monday proposed rules that would restrict
the fees and expiration dates that may apply to gift cards. The rules
generally cover retail gift cards.
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By Kelly Hlavinka
In 2010, the loyalty landscape will continue to be quite
dynamic as companies continue to adapt to the uncertain economic
climate. In particular, here are a few predictions for three specific
industries:
FINANCIAL SERVICES: credit and debit issuers will continue to
reflect on how to evolve their loyalty program value propositions in a
challenging regulatory environment. With high levels of negative public
opinions of the banking industry, issuers will have to navigate
carefully as they make changes to existing rewards
programs.
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By Patricia Odell
The stormy economy has put a hurtin’ on promotional
products sales.
The third quarter of 2009 saw promotional product sales drop 10.9%, or
about $551 million, versus the same period last year, according to the
Advertising Specialty Institute.
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By Brian Quinton
Pathmark has become the latest supermarket chain to link
digital coupons to its loyalty program with the launch on the “Online
Advantage,” a new enhancement to its Advantage Club program.
Pathmark’s club card customers can go online at www.Pathmark.com, register their
Advantage card or open an account, and start saving the online coupons
they find at the site directly to their Advantage accounts. The savings
will automatically be deducted from their bill totals the next time they
present their Advantage card at checkout.
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A mix up with the Virgin Blue database mistakenly sent
e-mails to more than 1 million members telling them they had free lounge
members and had risen to gold status.
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WALMART: is offering a $100 gift card with each purchase of a
BlackBerry mobile phone and two-year contract, the discounter's latest
incentive ahead of the holiday season.
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