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Simon Property Group has mobilized for Christmas in a big
way. In addition to launching a branded smartphone app, linking many of
its properties to Foursquare and becoming the first retail property
partner for the Shopkick check-in app, the group has also used the
holiday season to roll out the Simon Mobile Shopper Club, an SMS channel
in more than 180 Simon malls in the U.S.
Mobile users with text-message capability—in effect, all of them—are
encouraged by on-property signs to opt in to the Simon Mobile Shopper
Club by texting SMSC to 71610. The message they receive in reply asks
for their location and then gets them to sign up for alerts from a
specific participating Simon Mall in their region.
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By Brian Quinton
Festivus may be for the rest of us, but social-coupon
platform Groupon thinks we could use a holiday aimed specifically at
deep-discount group buying. That’s why the Chicago-based company has
launched “Grouponicus”, a holiday dedicated to “filling your loved
ones’ gift buckets with experiences, not gift
cards.”
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By Kamal Tahir
A soft economy can make even the strongest of loyalty
programs sluggish and stagnant. As fiscal challenges continue and
consumer spending remains tentative, loyalty programs need to work
harder than ever.
Focusing on loyalty—and the people with which your business already
has relationships—is a good way to influence sales in a short period
of time while building long-term customer equity.
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