November 18, 2009 Mobile Friendly    Online Version    Add to Safe Sender List

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The Premium & Incentives Newsletter

    IN THIS ISSUE

 Wyndham Gives 200,000 Points for Travel in Exchange for Advice
 Fed Lays Out New Gift Card Rules
 Loyalty: The Year Ahead
 Sales Declines May be Slowing for Promotional Products
 Pathmark Will Apply Web Coupons to Loyalty Cards
 Virgin Blue E-mail Blooper Upgrades Wrong Loyalty Members
 P&I Postscripts

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Wyndham Gives 200,000 Points for Travel in Exchange for Advice

By Patricia Odell

Local Nation will be a new Wyndham
Web page tied to a contest
that offers advice
for travelers.
Wyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use.

Ten winners will each be given 200,000 points to use to take vacations. During the planning process and trip, the women will be tasked with using and critiquing as many Wyndham programs and services as possible. Upon their return, they will provide Wyndham with feedback on the experiences, booking processes, hotel stays and other products.

A “challenge” will be handed to each traveler that will help shape future content and conversations on Wyndham’s Women on Their Way Web site, a community for female business and leisure travelers.

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Fed Lays Out New Gift Card Rules

Tougher restrictions have come down on companies offering gift cards.

The Federal Reserve Board on Monday proposed rules that would restrict the fees and expiration dates that may apply to gift cards. The rules generally cover retail gift cards.

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Loyalty: The Year Ahead

By Kelly Hlavinka

In 2010, the loyalty landscape will continue to be quite dynamic as companies continue to adapt to the uncertain economic climate. In particular, here are a few predictions for three specific industries:

FINANCIAL SERVICES: credit and debit issuers will continue to reflect on how to evolve their loyalty program value propositions in a challenging regulatory environment. With high levels of negative public opinions of the banking industry, issuers will have to navigate carefully as they make changes to existing rewards programs.

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Sales Declines May be Slowing for Promotional Products

By Patricia Odell

The stormy economy has put a hurtin’ on promotional products sales.

The third quarter of 2009 saw promotional product sales drop 10.9%, or about $551 million, versus the same period last year, according to the Advertising Specialty Institute.

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Pathmark Will Apply Web Coupons to Loyalty Cards

By Brian Quinton

Pathmark has become the latest supermarket chain to link digital coupons to its loyalty program with the launch on the “Online Advantage,” a new enhancement to its Advantage Club program.

Pathmark’s club card customers can go online at www.Pathmark.com, register their Advantage card or open an account, and start saving the online coupons they find at the site directly to their Advantage accounts. The savings will automatically be deducted from their bill totals the next time they present their Advantage card at checkout.

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Virgin Blue E-mail Blooper Upgrades Wrong Loyalty Members

A mix up with the Virgin Blue database mistakenly sent e-mails to more than 1 million members telling them they had free lounge members and had risen to gold status.

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P&I Postscripts


WALMART: is offering a $100 gift card with each purchase of a BlackBerry mobile phone and two-year contract, the discounter's latest incentive ahead of the holiday season.

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