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By Patricia
Odell
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A limited edition version of the new LG
Versa was created to promote the new
"Transformers" film. |
The summer film "Transformers: Revenge of the Fallen" has
attracted numerous marketing partners. Two of them, LG Electronics
MobileComm U.S.A. Inc. and Hasbro, have launched a comprehensive
marketing campaign to support the movie.
The campaign includes an in-store consumer promotion with Verizon
Wireless and a customized television commercial directed by the film’s
director Michael Bay.
In stores, a promotion for Verizon Wireless customers drives awareness
of LG phones. P-O-P will prompt Verizon customers to call a toll-free
number—or log on to http://www.uncoverlg.com—to send one of three
pre-recorded messages to their friends and family that feature the voice
of Optimus Prime, one of the characters in the film. People who place
the call are automatically entered into a sweepstakes offering one
grand-prize winner a trip to Los Angeles to attend a screening of
"Transformers: Revenge of the Fallen." The winner will also receive 10
LG phones for friends and family, a 55-inch LG television, and an LG
Blu-Ray disc home theatre system.
READ ARTICLE
 |
Players can enter sweepstakes either via
PC or using TouchTunes’ digital jukes
to score concert tickets. |
Digital jukebox network TouchTunes is running a sweepstakes for
a pair of tickets to see country singer Kenny Chesney perform at one
stop on his Sun City Carnival Tour this summer.
The Kenny Chesney Greatest Hits II Summer Soundtrack promotion, running
through July 8, will give the winner two tickets to one of the tour’s
venues, along with airfare and two nights’ lodging.
Participants can enter the sweepstakes either by completing a form on a
participating TouchTunes broadband jukebox in most of the company’s
38,000 bar, restaurant and retail locations, or by visiting the contest
page of the TouchTunes Web site.
READ ARTICLE
By Patricia
Odell
The Subway Scrabble game, which incorporates hundreds of
millions of game pieces on Subway cups and sub wraps, has just begun its
annual run. Each year the response has improved significantly. So, how
do they do it? Take a look at these eight best practices from Catapult
Action-Biased Marketing.
1. Attainability Boost the odds of winning by offering more
lower-level prizing. Last year, an online instant-win chance was added
to every game piece, which doubled the number of game codes entered
online and sent more people back to the stores to buy
product.
READ ARTICLE
Just when you thought that national promotions built
around “free” were beginning to look like invitations to disaster,
someone’s pulled one off—and even managed to control the blowback
when the supplies of free product ran out.
The campaign is Glidden Paint’s offer of a free quart of paint from
their newly re-launched product line, introduced in May. Starting June
25, customers were told they could score a quart of free paint in their
choice of color by going to a page on the Glidden Web site, clicking on
a color wheel to select your hue, providing your contact information and
then waiting for your paint to arrive in the mail.
READ ARTICLE
By Sarah A.
O’Leary
Since the dawn of the ad man, marketers have looked to
advertising to create a brand message that leads consumers from the
newspaper, magazine, billboard, radio and/or television set, and more
recently the Internet, to the store.
Even with established products that consumers know well, companies have
depended on a steady, hearty diet of advertising to drive product
purchase. Consumers, retailers and sales numbers are telling us,
however, that we’re holding the wrong end of the marketing fire hose.
Brand advertising should be the last not first step to consider in the
process. Rather than begin with the brand outside of the purchase
environment, we need to first consider the consumer and her experience
at point of sale where the vast majority of purchase decisions are
made.
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RITE AID and COSMETIC PROMOTIONS INC.: are sending
Hispanic female models to 10 community events in four markets to
distribute 20,000 beauty and health sample bags to female attendees. The
sample products include Smooth n’ Shine, Colgate, Tropez, Kiss, Jane
Cosmetics, Clearasil, JNJ, L’Oreal, LA Looks, Palmers, Therma Flu,
Dove and DeveloPlus. In addition, some of the bags contain a prize of a
$100 Rite Aid gift card.
READ ARTICLE
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