PMO_XTRA_ Penton Media June 30, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/promo/v/1487 ---------------------------------------- ADVERTISEMENT Search Engine Strategies San Jose Conference & Expo, August 10-14. Learn strategies and tactics behind SEO/SEM and get the lowdown on what works and what's out. You'll also learn important search strategies, and access workshops for individual feedback on improving brand exposure as well as website usability. SAVE $200 now through July 24. http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- --LG and Hasbro Partner with "Transformers" By Patricia Odell A limited edition version of the new LG Versa was created to promote the new "Transformers" film. The summer film "Transformers: Revenge of the Fallen" has attracted numerous marketing partners. Two of them, LG Electronics MobileComm U.S.A. Inc. and Hasbro, have launched a comprehensive marketing campaign to support the movie. The campaign includes an in-store consumer promotion with Verizon Wireless and a customized television commercial directed by the film's director Michael Bay. In stores, a promotion for Verizon Wireless customers drives awareness of LG phones. P-O-P will prompt Verizon customers to call a toll-free number -- or log on to http://www.uncoverlg.com -- to send one of three pre-recorded messages to their friends and family that feature the voice of Optimus Prime, one of the characters in the film. People who place the call are automatically entered into a sweepstakes offering one grand-prize winner a trip to Los Angeles to attend a screening of "Transformers: Revenge of the Fallen." The winner will also receive 10 LG phones for friends and family, a 55-inch LG television, and an LG Blu-Ray disc home theatre system. To view the full article go to: http://promomagazine.com/news/lg-hasbro-partner-transformers-0630/ --TouchTunes Offers Contest for Kenny Chesney Tickets Players can enter sweepstakes either via PC or using TouchTunes' digital jukes to score concert tickets. Digital jukebox network TouchTunes is running a sweepstakes for a pair of tickets to see country singer Kenny Chesney perform at one stop on his Sun City Carnival Tour this summer. The Kenny Chesney Greatest Hits II Summer Soundtrack promotion, running through July 8, will give the winner two tickets to one of the tour's venues, along with airfare and two nights' lodging. Participants can enter the sweepstakes either by completing a form on a participating TouchTunes broadband jukebox in most of the company's 38,000 bar, restaurant and retail locations, or by visiting the contest page of the TouchTunes Web site. To view the full article go to: http://promomagazine.com/news/touch-tunes-offers-chesney-contest-0630/ --Eight Ways to Improve the ROI of Online Games By Patricia Odell The Subway Scrabble game, which incorporates hundreds of millions of game pieces on Subway cups and sub wraps, has just begun its annual run. Each year the response has improved significantly. So, how do they do it? Take a look at these eight best practices from Catapult Action-Biased Marketing. 1. Attainability Boost the odds of winning by offering more lower-level prizing. Last year, an online instant-win chance was added to every game piece, which doubled the number of game codes entered online and sent more people back to the stores to buy product. To view the full article go to: http://promomagazine.com/news/online-games-roi-tips-0630/ --Glidden Does 'Free' without Tears: Pro Shop Blog Just when you thought that national promotions built around "free" were beginning to look like invitations to disaster, someone's pulled one off -- and even managed to control the blowback when the supplies of free product ran out. The campaign is Glidden Paint's offer of a free quart of paint from their newly re-launched product line, introduced in May. Starting June 25, customers were told they could score a quart of free paint in their choice of color by going to a page on the Glidden Web site, clicking on a color wheel to select your hue, providing your contact information and then waiting for your paint to arrive in the mail. To view the full article go to: http://bigfatmarketingblog.com/2009/06/29/at-last-glidden-does-free-without-tears/ --Point of Sale vs. Point of Sofa: Owning the Sell By Sarah A. O'Leary Since the dawn of the ad man, marketers have looked to advertising to create a brand message that leads consumers from the newspaper, magazine, billboard, radio and/or television set, and more recently the Internet, to the store. Even with established products that consumers know well, companies have depended on a steady, hearty diet of advertising to drive product purchase. Consumers, retailers and sales numbers are telling us, however, that we're holding the wrong end of the marketing fire hose. Brand advertising should be the last not first step to consider in the process. Rather than begin with the brand outside of the purchase environment, we need to first consider the consumer and her experience at point of sale where the vast majority of purchase decisions are made. To view the full article go to: http://promomagazine.com/news/driving-product-purchase-0630/ --News Brief RITE AID and COSMETIC PROMOTIONS INC.: are sending Hispanic female models to 10 community events in four markets to distribute 20,000 beauty and health sample bags to female attendees. The sample products include Smooth n' Shine, Colgate, Tropez, Kiss, Jane Cosmetics, Clearasil, JNJ, L'Oreal, LA Looks, Palmers, Therma Flu, Dove and DeveloPlus. In addition, some of the bags contain a prize of a $100 Rite Aid gift card. To view the full article go to: http://promomagazine.com/news/news-brief-0630/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- SES 2009 http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- Featured Research ---------------------------------------- Chief Marketer: Your Marketing One-Stop Chief Marketer seeks out the best of marketing intelligence and absorbs, summarizes, and organizes it for busy marketing executives involved in advertising, direct marketing, events, PR, research and promotional marketing. 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