ADVERTISEMENT
10 Trends That Will Make or Break Your Email Marketing ROI in
2010 -- Thursday, November 12 at 2:00 p.m. EST
Spend an invaluable hour with prominent email marketing expert J.D.
Peterson, who will reveal the latest trends in email marketing and show
you how to leverage those trends to jump-start revenue for 2010 -- and
pull ahead of the competition. Register
now!! |
By Brian
Quinton
 | Visitors who sign on to follow
@SaraLeeDeli will unlock up
to $25,000 for Share Our Strength
and get brand message tweets, too. |
Sara Lee Deli wants Twitter followers and is willing to pay to get them.
More philanthropically, the brand behind Sara lee Fresh Ideas pre-sliced
deli meats is celebrating National Sandwich Day today, Nov. 3, with a
campaign that will donate $1 to anti-childhood hunger organization Share
Our Strength for each Twitter follower who signs on to follow the
brand’s Twitter page within the 24-hour window beginning at midnight
Pacific Standard Time.
Currently the account, at http://twitter.com/SaraLeeDeli, has about
1,100 followers. Sara Lee has promised to contribute up to $25,000 in
the “Deli Difference” registration drive. By the company’s
calculations, that translates to the equivalent of 16,500 sandwiches for
the charity, which has as its goal ending childhood hunger in the
country by 2015.
READ ARTICLE
TVGuide.com has begun a contest for top advertisers to
raise awareness of the site. The winner gets a Hollywood-style star
treatment for a day.
One hundred of the top media planners and buyers in New York, New Jersey
and Connecticut have been nominated by TVGuide.com to participate in the
contest, “TVGuide.com’s Plannerati,” which ends Nov.
12.
READ ARTICLE
ADVERTISEMENT
Connect with your Customers-Learn How to Use All Dimensions of
Search
Search Engine Strategies 2009 Conference & Expo
Search Engine Marketing & Optimization Event
December 7-11, 2009 |Chicago, IL
Click
here to Register!! |
By Brian
Quinton
Almost exactly a year ago, I wrote in this blog that I
didn’t think Starbucks’ then-new Gold loyalty program offerred
enough in the way of benefits beyond the basic rewards card. As I
pointed out at the time, while a $25 annual fee got you the Gold card
and a 10% discount on everything, I didn’t think the great mass of
users would find those price savings worth the pretty hefty up-front
fee. Even those who know they’ll spend that much on Starbucks coffee
in a month or two, I thought, would balk at laying down $25 bills and
then amortizing it at 10% a double-shot.
Well, paint me blue and call me Karnak, because 12 months later,
Starbucks have come around to my way of thinking. Now if I can just
persuade other holdouts to heed my advice, from the new management of
the Cubs to the folks who invent flavors for Ben & Jerry’s, this would
be a much better world.
READ ARTICLE
Upshot has acquired Emerge Digital, an interactive agency
and longtime partner.
Emerge Digital brings expertise in web design, online promotions, social
media, mobile phone marketing and branded interactive games and an
interactive punch to Upshot's existing services, including brand,
promotion, retail and regional marketing.
READ ARTICLE
By Tom
Hansen
Just in time for the World Series comes this tale of a
guerrilla baseball promotion gone wrong. This past August, The Fort
Myers Miracle, a class A minor league affiliate of the Minnesota Twins
in Florida, tried to capitalize on the reigning god of college football,
Tim Tebow. They just forgot to get the rights to do it.
The promotion was to be the perfect storm of Tebow’s popularity (they
call him “The Chosen One” in South Florida), the draw of University
of Florida football, and Miracle owner Mike Veeck’s showmanship. In
homage to Tebow’s god-like status, promise rings were to be handed out
to all fans, coaches would be asked “what would Tim Tebow do?” at
critical points of the game, and a local construction worker
fortuitously named Timothy Tebo was going to attempt to walk on
water.
READ ARTICLE
|
Online Version 
News of 
