PMO_XTRA_ Penton Media November 3, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/promo/v/1543 ---------------------------------------- ADVERTISEMENT 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 -- Thursday, November 12 at 2:00 p.m. EST Spend an invaluable hour with prominent email marketing expert J.D. Peterson, who will reveal the latest trends in email marketing and show you how to leverage those trends to jump-start revenue for 2010 -- and pull ahead of the competition. Register now!! http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=cmnews ---------------------------------------- --Sara Lee Deli Seeks Followers with Twitter Donation Campaign By Brian Quinton Visitors who sign on to follow @SaraLeeDeli will unlock up to $25,000 for Share Our Strength and get brand message tweets, too. Sara Lee Deli wants Twitter followers and is willing to pay to get them. More philanthropically, the brand behind Sara lee Fresh Ideas pre-sliced deli meats is celebrating National Sandwich Day today, Nov. 3, with a campaign that will donate $1 to anti-childhood hunger organization Share Our Strength for each Twitter follower who signs on to follow the brand's Twitter page within the 24-hour window beginning at midnight Pacific Standard Time. Currently the account, at http://twitter.com/SaraLeeDeli, has about 1,100 followers. Sara Lee has promised to contribute up to $25,000 in the "Deli Difference" registration drive. By the company's calculations, that translates to the equivalent of 16,500 sandwiches for the charity, which has as its goal ending childhood hunger in the country by 2015. To view the full article go to: http://promomagazine.com/viralmarketing/news/1103-sara-lee-seeks-twitter-followers/ --TVGuide.com Stages Contest for Advertisers TVGuide.com has begun a contest for top advertisers to raise awareness of the site. The winner gets a Hollywood-style star treatment for a day. One hundred of the top media planners and buyers in New York, New Jersey and Connecticut have been nominated by TVGuide.com to participate in the contest, "TVGuide.com's Plannerati," which ends Nov. 12. To view the full article go to: http://promomagazine.com/contests/news/1103-tvguide-stages-advertisers-contest/ ---------------------------------------- ADVERTISEMENT Connect with your Customers-Learn How to Use All Dimensions of Search Search Engine Strategies 2009 Conference & Expo Search Engine Marketing & Optimization Event December 7-11, 2009 |Chicago, IL Click here to Register!! http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief ---------------------------------------- --Starbucks Skinnies Its Rewards Choices: Pro Shop Blog By Brian Quinton Almost exactly a year ago, I wrote in this blog that I didn't think Starbucks' then-new Gold loyalty program offerred enough in the way of benefits beyond the basic rewards card. As I pointed out at the time, while a $25 annual fee got you the Gold card and a 10% discount on everything, I didn't think the great mass of users would find those price savings worth the pretty hefty up-front fee. Even those who know they'll spend that much on Starbucks coffee in a month or two, I thought, would balk at laying down $25 bills and then amortizing it at 10% a double-shot. Well, paint me blue and call me Karnak, because 12 months later, Starbucks have come around to my way of thinking. Now if I can just persuade other holdouts to heed my advice, from the new management of the Cubs to the folks who invent flavors for Ben & Jerry's, this would be a much better world. To view the full article go to: http://bigfatmarketingblog.com/2009/11/02/starbucks-skinnies-its-rewards-choices/ --Upshot Buys Emerge Digital Upshot has acquired Emerge Digital, an interactive agency and longtime partner. Emerge Digital brings expertise in web design, online promotions, social media, mobile phone marketing and branded interactive games and an interactive punch to Upshot's existing services, including brand, promotion, retail and regional marketing. To view the full article go to: http://promomagazine.com/interactivemarketing/news/1103-upshot-buys-emerge-digital/ --God vs The Miracle: Scribbles By Tom Hansen Just in time for the World Series comes this tale of a guerrilla baseball promotion gone wrong. This past August, The Fort Myers Miracle, a class A minor league affiliate of the Minnesota Twins in Florida, tried to capitalize on the reigning god of college football, Tim Tebow. They just forgot to get the rights to do it. The promotion was to be the perfect storm of Tebow's popularity (they call him "The Chosen One" in South Florida), the draw of University of Florida football, and Miracle owner Mike Veeck's showmanship. In homage to Tebow's god-like status, promise rings were to be handed out to all fans, coaches would be asked "what would Tim Tebow do?" at critical points of the game, and a local construction worker fortuitously named Timothy Tebo was going to attempt to walk on water. To view the full article go to: http://bigfatmarketingblog.com/2009/10/26/god-vs-the-miracle/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- Lyris http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=cmnews SES Chicago http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief IBM http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=cmnews ---------------------------------------- Featured Research ---------------------------------------- How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels Join us on Wednesday, November 4th at 2:00 p.m. EST. Register Now! http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=cmnews ---------------------------------------- Advertisement ---------------------------------------- Buyer's Guide http://sourcebook.promomagazine.com/ ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes Bruce Hollander, Don Jagoda Associates http://expert.promomagazine.com/contests/ ---------------------------------------- ---------------------------------------- * Mobile Marketing: How does your strategy stack up? (http://promomagazine.com/webinars/mobile-marketing-strategy/) *The Social Media Vaccine: The Search for the Cure (http://promomagazine.com/spcl/) *PROMOLive Interactive Marketing Event (http://promomagazine.com/webinars/go/PROMOLive_2008/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6420&cmp=1244&frm=136&fmt=html The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=4744&cmp=1008&frm=136&autodn=1&fmt=html The Mobile Advertising Opportunity: 10 Times Better Results than Online http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6398&cmp=1231&frm=136&autodn=1&fmt=html ---------------------------------------- ---------------------------------------- (http://www.promomagazine.com/ate/listings/) (http://expert.promomagazine.com/loyalty/) Andrew MitchellLoyalty Brandmovers (http://expert.promomagazine.com/loyalty/) (http://www.brandmovers.com/) (http://expert.promomagazine.com/interactive/) Joël ParentInteractive (http://expert.promomagazine.com/interactive) (http://www.icgroupinc.com) (http://expert.promomagazine.com/rebates_and_rewards/) Dave HuntRebates and Consumer Reward Management (http://expert.promomagazine.com/rebates_and_rewards/) (http://www.therebatecompany.com/) (http://expert.promomagazine.com/contests/) Bruce HollanderSweepstakes (http://expert.promomagazine.com/contests) (http://www.dja.com/) (http://www.promomagazine.com/ate/become_an_expert/) Become anExpertMore Info (http://www.promomagazine.com/ate/become_an_expert/) ---------------------------------------- MORE ABOUT THIS NEWSLETTER To unsubscribe from this newsletter go to: Unsubscribe (http://subscribe.promomagazine.com/update.cfm?email=#email#) To subscribe to this newsletter, go to: Subscribe (http://subscribe.promomagazine.com/?tc=NLSUB&email=#email#) For information on advertising in this newsletter, please contact Bryan Benjamin, Associate Publisher, PROMO at (201) 845-2444 or by e-mail at bryan.benjamin@penton.com (mailto:bryan.benjamin@penton.com) For information on classified advertising in PROMO, contact Cynthia Foristel at (203) 358-4378, cynthia.foristel@penton.com (mailto:cynthia.foristel@penton.com). 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