PMO_XTRA_ Penton Media November 5, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/promo/v/1544 ---------------------------------------- ADVERTISEMENT THE PoP EMAIL DATABASE -- SPECIAL HOLIDAY OFFER! Free selects on orders of 100,000 or more! Walter Karl's POP Email Database is enhanced with product buyer purchasing information. If you are a cataloger or retailer looking to make email acquisition a key part of your holiday marketing strategy, POP is the answer! Contact Kathleen Gaines at mailto:kathleen.gaines@walterkarl.com; 646-336-4153 http://www.popdatabase.net ---------------------------------------- --Jones Soda Takes Turkey Soda Vegan for the Holidays By Brian Quinton Quirky drink maker Jones Soda swaps its traditional Turkey and Gravy flavor for a non-meat-based promotion this year. Jones Soda caters to a market with adventurous and exotic tastes, and that's reflected in this year's Thanksgiving promotion. In the past Jones has offered a "drinkable Thanksgiving dinner" promotion pack, complete with sodas flavored as Turkey and Gravy, Sweet Potatoes, Dinner Roll and Peas. After skipping the promotion last year, this time around Jones has opted to go vegan, offering a new flavor, Tofurkey and Gravy -- two great tastes you may not have expected in a carbonated beverage. "We've done the turkey and Gravy flavor for a few years now, and we were approached this year by Turtle Island Food Inc., the people who make Tofurkey," says Mike Spear, brand manager for Jones. "They thought it would be fun to do something new for the holidays. They're a fun brand like we are, kind of quirky and irreverent, so we made up some samples and landed on this." To view the full article go to: http://promomagazine.com/retail/news/jones-soda-vegan-turkey-soda-1105/ --7-Eleven to Install Digital TVs in Stores By Patricia Odell 7-Eleven is bringing TV to its stores. In a deal with Digital Display Networks (http://www.ddninc.tv), digital TVs will be installed in more than 6,200 7-Eleven stores throughout the U.S. and Canada once the roll out is complete in the fourth quarter of 2010. To view the full article go to: http://promomagazine.com/retail/news/7eleven-instal-digital-tvs-1105/ ---------------------------------------- ADVERTISEMENT SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& ---------------------------------------- --Del Monte Consolidates Work with Catapult and Draftfcb By Patricia Odell Del Monte Foods will consolidate all of its consumer promotion and shopper marketing work under two agencies of record. Catapult Action Biased Markting has been named as Del Monte's consumer promotions and shopper marketing agency of record for its full portfolio of consumer products brands, including Del Monte, College Inn, Contadina and S&W. To view the full article go to: http://promomagazine.com/news/delmonte-catapult-consolidates-work-1105/ --Engauge Hires VP of Media Marketing agency Engauge has hired Tom Hickey as vice president of media. Hickey will be responsible for developing and growing existing client relationships. To view the full article go to: http://promomagazine.com/news/engauge-hires-media-vp-1105/ --Simplot Web Site Shows Chefs Why Food Prep Is Hell By Brian Quinton Simplot Food Group is hoping to appeal to foodservice professionals with a new Web site promoting its Roast Works brand of packaged, pre-cut, pre-roasted vegetables that includes an online cost calculator and a Web discount for first-time orders. The site serves up a grimly funny video of the toll that to-order vegetable prep and roasting can take on a restaurant or other foodservice operation, along with a list of the "Five Reasons Prep Is Hell". Visitors can also find a "Hell's Angels" section of product descriptions of the 20 Roast Works offerings, including Flame-Roasted Fuji Apples, Roasted Baby Bakers, and Flame-Roasted Corn & Black bean Fiesta.. To view the full article go to: http://promomagazine.com/news/simplot-website-shows-chefs-1105/ --News Briefs PAPA JOHN'S: on Nov. 10 will give away pizzas to firefighters at their firehouses to recognize their contributions to the communities. The promotion introduces the pizza makers new Six Meats pizzas and the Six Cheese pizzas. TV spots support showing founder John Schnatter delivering pizzas to firefighters. Earlier this week, the company reported revenue of $825.6 million for the nine months ended Sept. 27, a decrease of 3.1% from $852.4 million for the same period in 2008. BRICKFISH: (http://www.brickfish.com/company) has hired Paul Botto as vice president of sales responsible for worldwide revenue generation efforts working with major brands, corporations and agencies. Botto has 15 years experience in media and measurement, most notably at Urchin Software Corp. where as business development manager he helped develop licensing models and closed partnerships that led to its acquisition by GoogleTM. Once transitioned, Botto worked as head of analytics for the North American Sales Organization at Google, where he worked with hundreds of Fortune 1000 companies as well as top agencies. www.brickfish.com/company. To view the full article go to: http://promomagazine.com/news/news-briefs-110509/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- Walter Karl http://www.popdatabase.net NCDM 2009 http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& Silverpop http://www.silverpop.com/landing-engage/Promo_Xtra/Tactics.html ---------------------------------------- Featured Research ---------------------------------------- 7 New Email Marketing Tactics You Have to Use in 2010 Learn how to stand apart from the marketing emails flooding inboxes. 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This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media. For news releases and information contact Executive Editor Patricia Odell Feedback should be sent to Patricia Odell: patricia.odell@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: U.S. Toll Free: (866) 505-7173 International: 847-763-9504 or mailto:promomagazine@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.promomagazine.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. All rights reserved. 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