PMO_XTRA_ Penton Media November 19, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/promo/v/1549 ---------------------------------------- ADVERTISEMENT Bring YOUR BRAND to over 1,000,000 college students! For more than 20 years, The Passion Group http://www.thepassiongroup.com has been the industry leader in taking corporate America to premiere Spring Break destinations. Through our Exclusive Venue partnerships and customized programming, we push the envelope on your marketing dollars. CALL NOW 800.422.8640 mailto:Director@thepassiongroup.com ---------------------------------------- --Sears' Facebook Sweep to Bring Early Black Friday for Some By Brian Quinton As it did for the back-to-college shopping season, Sears is turning to social media and specifically to Facebook to run its pre-Thanksgiving promotion. Retailers and shoppers alike are expressing fears that crowded stores will put a damper on this year's post-Thanksgiving holiday sales. But Sears, Roebuck & Co. hopes to solve that problem for one shopper in each of 25 markets with a social-media sweepstakes that will let them come in and buy Black Friday sale items on the day before Thanksgiving. From Nov. 10 through Nov. 19, players can enter the Sears Black Friday VIP Sweepstakes by going to Sears' Facebook profile page at http;//www.facebook.com/sears and becoming fans of the brand. Once enrolled as Sears friends, they see a text message driving them to click on the "Exclusives" tab. Doing that brings up a link that promises "Amazing Offers for Facebook Fans", and clicking on that brings up a page that shows a banner ad for the Black Friday VIP sweepstakes. In fact, that click produces an entry into the main sweepstakes, which offers all entrants a chance at winning one of five $500 Sears gift cards in exchange for their contact information, including e-mail and ZIP code. To view the full article go to: http://promomagazine.com/viralmarketing/news/sears-facebook-sweeps-1119/ --"Sherlock Holmes" Challenge Offers Clues to 7-Eleven Food By Patricia Odell The coffee cup sleeves at 7-Eleven offer a clue -- "How Holmes Are You?" -- to its latest promotion tied to an upcoming Warner Bros. Pictures' film. If you figured it out, you're on the trail of a challenge that leaves clues -- winding through the plot of the movie "Sherlock Holmes" -- about the convenience stores fresh foods and beverage deals. To view the full article go to: http://promomagazine.com/entertainmentmarketing/news/sherlock-holmes-challenge-1119/ ---------------------------------------- ADVERTISEMENT THE PoP EMAIL DATABASE -- SPECIAL HOLIDAY OFFER! Free selects on orders of 100,000 or more! Walter Karl's POP Email Database is enhanced with product buyer purchasing information. If you are a cataloger or retailer looking to make email acquisition a key part of your holiday marketing strategy, POP is the answer! Contact Kathleen Gaines at mailto:kathleen.gaines@walterkarl.com; 646-336-4153 http://www.popdatabase.net ---------------------------------------- --Hilton Ties Loyalty Contest to Clooney Movie By Brian Quinton Fresh from a prominent and recurring placement in the latest cable hit "Mad Men," Hilton Hotels is partnering again, this time with Paramount Pictures to offer a sweepstakes based on its upcoming movie "Up in the Air." The picture, set to debut in December, features George Clooney as a corporate hatchet man, a downsizing specialist who loves his life as a road warrior, traveling to corporate layoff projects and staying in hotels, including Hilton, of course. And as it did with its "Live like a Mad Man" contest earlier this fall, Hilton is tapping into the buzz around the property with a promotion that rewards customers booking stays through a Web site specific to the sweepstakes. To view the full article go to: http://promomagazine.com/entertainmentmarketing/news/hilton-ties-clooney-movie-1119/ --@@*%! Little Stickers on My Fruit: Scribbles By Tome Hansen I curse the little stickers affixed to each and every apple I buy. I figure I've wasted at least 5 cumulative lifetime minutes peeling the irritating little things off of fruit, and what for? Turns out those micro-labels have macro details. They're called Price Lookup Codes, or PLUs (not, oddly, PLCs) and they carry a distinct four-digit code that identifies the Fuji Apples from the Galas, and Mangos from the Plums. And if you know how to read a PLU (and who doesn't, really?) you can learn the backstory on what you're about to buy. To view the full article go to: http://bigfatmarketingblog.com/2009/11/16/little-stickers-on-my-fruit/ --News Brief JETBLUE and HERTZ: have launched "Jet & Drive Giveaway," which offers customers the chance to win one of five trips plus one of more than 100 daily prizes. The promotion is designed to engage JetBlue's social media-friendly audience with escalating prizes that increase in value as participants share the promotion with others. The promo ends Jan. 31. To view the full article go to: http://promomagazine.com/news/news-briefs-111909/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- This issue brought to you by: The Passion Group http://www.thepassiongroup.com Walter Karl http://www.popdatabase.net Silverpop http://www.silverpop.com/landing-engage/Promo_Xtra/Tactics.html ---------------------------------------- Featured Research ---------------------------------------- 7 New Email Marketing Tactics You Have to Use in 2010 Learn how to stand apart from the marketing emails flooding inboxes. Download the new Silverpop white paper today! http://www.silverpop.com/landing-engage/Promo_Xtra/Tactics.html ---------------------------------------- Advertisement ---------------------------------------- Buyer's Guide http://sourcebook.promomagazine.com/ ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes Bruce Hollander, Don Jagoda Associates http://expert.promomagazine.com/contests/ ---------------------------------------- ---------------------------------------- * Mobile Marketing: How does your strategy stack up? (http://promomagazine.com/webinars/mobile-marketing-strategy/) *The Social Media Vaccine: The Search for the Cure (http://promomagazine.com/spcl/) *PROMOLive Interactive Marketing Event (http://promomagazine.com/webinars/go/PROMOLive_2008/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6420&cmp=1244&frm=136&fmt=html The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=4744&cmp=1008&frm=136&autodn=1&fmt=html The Mobile Advertising Opportunity: 10 Times Better Results than Online http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6398&cmp=1231&frm=136&autodn=1&fmt=html ---------------------------------------- ---------------------------------------- (http://www.promomagazine.com/ate/listings/) (http://expert.promomagazine.com/loyalty/) Andrew MitchellLoyalty Brandmovers (http://expert.promomagazine.com/loyalty/) (http://www.brandmovers.com/) (http://expert.promomagazine.com/interactive/) Joël ParentInteractive (http://expert.promomagazine.com/interactive) (http://www.icgroupinc.com) (http://expert.promomagazine.com/rebates_and_rewards/) Dave HuntRebates and Consumer Reward Management (http://expert.promomagazine.com/rebates_and_rewards/) (http://www.therebatecompany.com/) (http://expert.promomagazine.com/contests/) Bruce HollanderSweepstakes (http://expert.promomagazine.com/contests) (http://www.dja.com/) (http://www.promomagazine.com/ate/become_an_expert/) Become anExpertMore Info (http://www.promomagazine.com/ate/become_an_expert/) ---------------------------------------- MORE ABOUT THIS NEWSLETTER To unsubscribe from this newsletter go to: Unsubscribe (http://subscribe.promomagazine.com/update.cfm?email=#email#) To subscribe to this newsletter, go to: Subscribe (http://subscribe.promomagazine.com/?tc=NLSUB&email=#email#) For information on advertising in this newsletter, please contact Bryan Benjamin, Associate Publisher, PROMO at (201) 845-2444 or by e-mail at bryan.benjamin@penton.com (mailto:bryan.benjamin@penton.com) For information on classified advertising in PROMO, contact Cynthia Foristel at (203) 358-4378, cynthia.foristel@penton.com (mailto:cynthia.foristel@penton.com). For news releases and information contact Executive Editor Patricia Odell: (mailto:patricia.odell@penton.com) Feedback should be sent to patricia.odell@penton.com (mailto:patricia.odell@penton.com) You are subscribed to this newsletter as #email# To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please visit your profile page to change your delivery preferences. For questions concerning delivery of this newsletter, please contact our Customer Service Department at: A Penton Media publication US Toll Free: 866-505-7173 International: 847-763-9504 Email:meetingsnet@pbinews.com (mailto:meetingsnet@pbinews.com) Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media. For news releases and information contact Executive Editor Patricia Odell Feedback should be sent to Patricia Odell: patricia.odell@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: U.S. Toll Free: (866) 505-7173 International: 847-763-9504 or mailto:promomagazine@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.promomagazine.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.