PMO_XTRA_ Penton Media February 9, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/promo/v/1573 ---------------------------------------- ADVERTISEMENT Nope. It's not actually a word. But it can really DRIVE your brand. Let us show you how to achieve it. http://www.marketingdrive.com ---------------------------------------- --7-Eleven Gets Game as Pay Window for Virtual Goods By Brian Quinton Stores will take cash for virtual goods sold online. In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games and then pay for those goods later at participating 7-Eleven stores. The new service lets users -- many of them teens or minors without credit or debit cards or other players who prefer to pay cash for their digital content -- to open accounts with Kwedit Inc. They can then buy virtual goods in online games such as FarmVille and FooPets. They can simply print out a paper invoice containing a barcode and bring it to a 7-Eleven store, where it will be scanned and payment accepted. "We're an existing destination for pre-paid services with our sizeable business in cards for wireless and online gaming," Raja Doddala, category manager for new business development at 7-Eleven, said. To view the full article go to: http://promomagazine.com/contests/news/0209-7eleven-games-virtual-goods/ --MTV Checks in to Acapulco Hotel for Spring Break MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message. MTV will be set up at the Playa Suites Hotel March 14 through March 18 with a number of musical events, live concerts, contests, games and giveaways. MTV's DJ will emcee the party catering to the young and restless day and night. To view the full article go to: http://promomagazine.com/eventmarketing/news/0209-mtv-checks-acapulco-hotel/ --The Hell with The Metrics: Promo Interactive Blog You'd think that the big news from a recent survey of 1,000 marketers by digital marketing firm Econsultancy and services provider ExactTarget would be that companies say they'll spend more on digital media this year and they did in 2009 -- 17% more on average, to be precise. It's been the kind of year where a substantial investment in online campaigns should make a respectable splash. Still, that hike is no big surprise, you say: Digital is measurable, and metrics lead to benchmarks and assurances of return on spending. These companies are simply migrating their money to channels that can produce the best provable performance at the least cost. Not so fast. It turns out, the study reveals, that one of the online channels likely to get the biggest increase in marketing budget this year is the one that the large majority of respondents say is the hardest to measure, with the worst-understood ROI: social media. To view the full article go to: http://bigfatmarketingblog.com/2010/02/08/the-hell-with-the-metrics-marketers-will-do-social-this-year/ --Danica Patrick Designs First Celebrity Hot Wheels Car A new edition to the line of Hot Wheels vehicles will make its appearance in October: a car designed by popular racecar driver Danica Patrick. The toy is part of a new partnership Hot Wheels struck recently with JR Motorsports racing team and Patrick. To view the full article go to: http://promomagazine.com/news/0209-danica-designs-hot-wheel-car/ --Call For Entries: 2010 Interactive Marketing Awards The Call for Entries for the 2010 Interactive Marketing Awards is open. The program honors the best and brightest in effective interactive marketing -- and recognizes the valuable role that interactive campaigns play in motivating consumer response and creating strong, exciting brands. The winners will be announced in the April/May issue of Chief Marketer magazine, online, and celebrated in a Promo Webinar on April 7. Enter today! To view the full article go to: http://promomagazine.com/awards/ima-awards/ --The 2010 Promo 100 Call for Entries How do you rate? You won't know unless you enter your agency in the Promo 100, Promo magazine's annual ranking of the industry's top promotion and integrated marketing agencies. The Call for Entries is Now Open To view the full article go to: http://promomagazine.com/awards/promo100/ --News Brief GLISSANDRA SKINCARE: ( http://www.glissandra.com) is giving away one luxury product from its 3-Step Skincare System each week this month to Twitter followers and Facebook fans who send in their most original or inspiring entry in answering a different question each week. To view the full article go to: http://promomagazine.com/news/news-briefs-020910/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- Marketing Drive http://www.marketingdrive.com Lyris http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=drtnews ---------------------------------------- Featured Research ---------------------------------------- Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results Thursday, February 11 at 2:00 p.m. EST Register Now! http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=drtnews ---------------------------------------- Advertisement ---------------------------------------- Buyer's Guide http://sourcebook.promomagazine.com/ ---------------------------------------- ---------------------------------------- Webinars Build your Brand with Email http://promomagazine.com/webinars/go/campaigner/ "Road To RoadShow" Webinar Series on Entertainment Marketing http://promomagazine.com/webinars/go/roadshow2008/ The Social Media Vaccine: The Search for the Cure http://promomagazine.com/spcl/ ---------------------------------------- ---------------------------------------- White Papers Explode Six Direct Marketing Myths http://whitepapers.chiefmarketer.com/whitepaper7477/ The Global Email Deliverability Benchmark Report, 2H 2009 from Return Path http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=7752&pathway=no Live Help: The Power of Click to Call and Click to Chat http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=7767&pathway=no ---------------------------------------- ---------------------------------------- (http://www.promomagazine.com/ate/listings/) (http://expert.promomagazine.com/loyalty/) Andrew MitchellLoyalty Brandmovers (http://expert.promomagazine.com/loyalty/) (http://www.brandmovers.com/) (http://expert.promomagazine.com/interactive/) Joël ParentInteractive (http://expert.promomagazine.com/interactive) (http://www.icgroupinc.com) (http://expert.promomagazine.com/rebates_and_rewards/) Dave HuntRebates and Consumer Reward Management (http://expert.promomagazine.com/rebates_and_rewards/) (http://www.therebatecompany.com/) (http://expert.promomagazine.com/contests/) Bruce HollanderSweepstakes (http://expert.promomagazine.com/contests) (http://www.dja.com/) (http://www.promomagazine.com/ate/become_an_expert/) Become anExpertMore Info (http://www.promomagazine.com/ate/become_an_expert/) ---------------------------------------- MORE ABOUT THIS NEWSLETTER To unsubscribe from this newsletter go to: Unsubscribe (http://subscribe.promomagazine.com/update.cfm?email=#email#) To subscribe to this newsletter, go to: Subscribe (http://subscribe.promomagazine.com/?tc=NLSUB&email=#email#) For information on advertising in this newsletter, please contact Bryan Benjamin, Associate Publisher, PROMO at (201) 845-2444 or by e-mail at bryan.benjamin@penton.com (mailto:bryan.benjamin@penton.com) For information on classified advertising in PROMO, contact Cynthia Foristel at (203) 358-4378, cynthia.foristel@penton.com (mailto:cynthia.foristel@penton.com). 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This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media. For news releases and information contact Executive Editor Patricia Odell Feedback should be sent to Patricia Odell: patricia.odell@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: U.S. Toll Free: (866) 505-7173 International: 847-763-9504 or mailto:promomagazine@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.promomagazine.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2010, Penton Media. All rights reserved. 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