PMO_XTRA_ Penton Media December 21, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/promo/v/1691 ---------------------------------------- ADVERTISEMENT You read what the editors of Multichannel Merchant are reporting, but what's really on their minds? Find out at Multichannel Surfing http://bigfatmarketingblog.com/category/multichannel-surfing/, only at The Big Fat Marketing Blog. ---------------------------------------- --Bacardi Uses Leading Brands to Pull Others Along By Patricia Odell Bacardi USA is using its powerhouse brands, like Bacardi Rum, Grey Goose Vodka and Dewar's White Label, to draw attention to its entire portfolio, including lesser-known brands such as Cazadores Tequila, Disaronno and Seven Tiki Rum. The fully integrated two-month holiday program centers on promotional marketing in stores and leveraging social media and print at a time when consumers are twice as likely to be new to the category and shopping for gifts or are stocking up on alcoholic beverages for holiday parties. Read how Bacardi USA executes the program. To view the full article go to: http://promomagazine.com/news/bacardi-pushes-leading-brands-1221/?cid=nl_pro_xtra1221 --5 Trends to Watch in 2011 By Patricia Odell If 2010 led marketers farther into the digital world to wring what they could from Facebook, Twitter, wireless devices and other non-traditional promotional medias, 2011 will also deliver its own curve balls. Todd Engels, the general manager at Marketing Drive in Norwalk, CT, offers five trends to key an eye on in the coming year. To view the full article go to: http://promomagazine.com/news/2011-watchful-trends-1221/?cid=nl_pro_xtra1221 --News Brief-Aspen Marketing Services ASPEN MARKETING SERVICES: has named Steven Howard as president of advanced analytics. His key role will be enhancing clients' understandings of analytics applications in their marketing, communications, social media and revenue-driving challenges. He will lead a team of 25 analytics professionals and will be based out of Aspen's Atlanta office, reporting to chief operating officer, Cathy Lang. Howard joins Aspen with more than 26 years of experience, including leadership positions with Lucent Technologies, Garter and G2. He has also worked with Fortune 100 brands such as AT&T, Phillip Morris, American Express and Bank of America. To view the full article go to: http://promomagazine.com/news/aspen-marketing-services-1221/?cid=nl_pro_xtra1221 --Watch for Our New Look! We appreciate your support for Promo in 2010. Watch for a new look to Xtra and Promo P&I in the new year, and a new weekly frequency for Xtra. We'll also be introducing new newsletters, Chief Social Marketer and Chief Mobile Marketer, with new insights into marketing and promotional tactics in those channels. Have a great holiday! --Join our Social Circle ... Join our new LinkedIn group, Promo Online ( http://www.linkedin.com/groups?gid=3141345&trk=myg_ugrp_ovr ) or our Facebook (http://www.facebook.com/promo.magazine) page and Twitter, (http://twitter.com/promo_mag) too. ---------------------------------------- ADVERTISEMENT ---------------------------------------- Featured Research ---------------------------------------- Stay on top of the latest news on premiums and incentives with PROMO P&I This bi-weekly e-newsletter from the brains behind the PROMO Web site provides insight into how brands use incentives such as premiums, gift cards, loyalty and reward programs, and incentives to drive response in their promotional campaigns. To start receiving your free subscription, sign up here. http://subscribe.promomagazine.com/subscribe.cfm ---------------------------------------- Advertisement ---------------------------------------- Buyer's Guide http://sourcebook.promomagazine.com/ ---------------------------------------- ---------------------------------------- The Customer is King: National Geographic School Publishing's Approach to Customer Service http://chiefmarketer.com/webinars/nat-geo-school-publishing-customer-service/ Email Deliverability 2010: What's New, What's True http://chiefmarketer.com/webinars/email-deliverability-2010/ How to Get the Most from Your Marketing Events http://learn.gotowebinar.com/forms/081810-NA-G2W-WBRARC-S ---------------------------------------- ---------------------------------------- White Papers Scammers -- even unscrupulous competitors -- may be misusing your brand in paid search ads to steal traffic http://multichannelmerchant.com/whitepaper/pay-per-click-scams Six Ways to Motivate Consumers Using Interactive Promotions http://promomagazine.com/lp/whitepapers/launchfire/ Winning in the Last Mile(TM) http://promomagazine.com/lp/whitepapers/last-mile/ ---------------------------------------- ---------------------------------------- (http://www.promomagazine.com/ate/listings/) (http://expert.promomagazine.com/loyalty/) Andrew MitchellLoyalty Brandmovers (http://expert.promomagazine.com/loyalty/) (http://www.brandmovers.com/) (http://expert.promomagazine.com/interactive/) Joël ParentInteractive (http://expert.promomagazine.com/interactive) (http://www.icgroupinc.com) (http://expert.promomagazine.com/rebates_and_rewards/) Dave HuntRebates and Consumer Reward Management (http://expert.promomagazine.com/rebates_and_rewards/) (http://www.therebatecompany.com/) (http://expert.promomagazine.com/contests/) Bruce HollanderSweepstakes (http://expert.promomagazine.com/contests) (http://www.dja.com/) (http://www.promomagazine.com/ate/become_an_expert/) Become anExpertMore Info (http://www.promomagazine.com/ate/become_an_expert/) ---------------------------------------- MORE ABOUT THIS NEWSLETTER To unsubscribe from this newsletter go to: Unsubscribe (http://subscribe.promomagazine.com/update.cfm?email=#email#) To subscribe to this newsletter, go to: Subscribe (http://subscribe.promomagazine.com/?tc=NLSUB&email=#email#) For Sponsorship/Advertising information please contact: one of our senior sales & marketing specialists, Elizabeth O'Connor at elizabeth.oconnor@penton.com (mailto:elizabeth.oconnor@penton.com) or 203-358-4391 or William Camaraza at william.camaraza@penton.com (mailto:william.camaraza@penton.com) or 954-389-1442. For news releases and information contact Executive Editor Patricia Odell: (mailto:patricia.odell@penton.com) Feedback should be sent to patricia.odell@penton.com (mailto:patricia.odell@penton.com) You are subscribed to this newsletter as #email# To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please visit your profile page to change your delivery preferences. For questions concerning delivery of this newsletter, please contact our Customer Service Department at: A Penton Media publication US Toll Free: 866-505-7173 International: 847-763-9504 Email:promomagazine@pbinews.com (mailto:promomagazine@pbinews.com) Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2010, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media. For news releases and information contact Executive Editor Patricia Odell Feedback should be sent to Patricia Odell: patricia.odell@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: U.S. Toll Free: (866) 505-7173 International: 847-763-9504 or mailto:promomagazine@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.promomagazine.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2010, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.