 News of November 19, 2009
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By Brian
Quinton
 | As it did for the
back-to-college
shopping season, Sears is turning to
social
media and specifically to Facebook
to run its pre-Thanksgiving
promotion. |
Retailers and shoppers alike are expressing fears that crowded stores
will put a damper on this year’s post-Thanksgiving holiday sales. But
Sears, Roebuck & Co. hopes to solve that problem for one shopper in each
of 25 markets with a social-media sweepstakes that will let them come in
and buy Black Friday sale items on the day before Thanksgiving.
From Nov. 10 through Nov. 19, players can enter the Sears Black Friday
VIP Sweepstakes by going to Sears’ Facebook profile page at
http;//www.facebook.com/sears and becoming fans of the brand. Once
enrolled as Sears friends, they see a text message driving them to click
on the “Exclusives” tab. Doing that brings up a link that promises
“Amazing Offers for Facebook Fans”, and clicking on that brings up a
page that shows a banner ad for the Black Friday VIP sweepstakes.
In fact, that click produces an entry into the main sweepstakes, which
offers all entrants a chance at winning one of five $500 Sears gift
cards in exchange for their contact information, including e-mail and
ZIP code.
READ ARTICLE
By Patricia
Odell
The coffee cup sleeves at 7-Eleven offer a clue—“How
Holmes Are You?"—to its latest promotion tied to an upcoming Warner
Bros. Pictures’ film.
If you figured it out, you’re on the trail of a challenge that leaves
clues—winding through the plot of the movie “Sherlock
Holmes”—about the convenience stores fresh foods and beverage
deals.
READ ARTICLE
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By Brian
Quinton
Fresh from a prominent and recurring placement in the
latest cable hit “Mad Men,” Hilton Hotels is partnering again, this
time with Paramount Pictures to offer a sweepstakes based on its
upcoming movie “Up in the Air.”
The picture, set to debut in December, features George Clooney as a
corporate hatchet man, a downsizing specialist who loves his life as a
road warrior, traveling to corporate layoff projects and staying in
hotels, including Hilton, of course. And as it did with its “Live like
a Mad Man” contest earlier this fall, Hilton is tapping into the buzz
around the property with a promotion that rewards customers booking
stays through a Web site specific to the sweepstakes.
READ ARTICLE
By Tome
Hansen
I curse the little stickers affixed to each and every
apple I buy. I figure I’ve wasted at least 5 cumulative lifetime
minutes peeling the irritating little things off of fruit, and what for?
Turns out those micro-labels have macro details. They’re called Price
Lookup Codes, or PLUs (not, oddly, PLCs) and they carry a distinct
four-digit code that identifies the Fuji Apples from the Galas, and
Mangos from the Plums. And if you know how to read a PLU (and who
doesn’t, really?) you can learn the backstory on what you’re about
to buy.
READ ARTICLE
JETBLUE and HERTZ: have launched "Jet & Drive Giveaway," which
offers customers the chance to win one of five trips plus one of more
than 100 daily prizes. The promotion is designed to engage JetBlue's
social media-friendly audience with escalating prizes that increase in
value as participants share the promotion with others. The promo ends
Jan. 31.
READ ARTICLE
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