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By Brian
Quinton
 | Stores will take cash for
virtual goods sold online. |
In the latest initiative in its campaign to become a one-stop shop for
online gamers, 7-Eleven will partner with alternative payment start-up
Kwedit to let gamers buy virtual goods within their games and then pay
for those goods later at participating 7-Eleven stores.
The new service lets users—many of them teens or minors without credit
or debit cards or other players who prefer to pay cash for their digital
content—to open accounts with Kwedit Inc. They can then buy virtual
goods in online games such as FarmVille and FooPets. They can simply
print out a paper invoice containing a barcode and bring it to a
7-Eleven store, where it will be scanned and payment accepted.
“We’re an existing destination for pre-paid services with our
sizeable business in cards for wireless and online gaming,” Raja
Doddala, category manager for new business development at 7-Eleven,
said.
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MTV is going on Spring Break, taking over a hotel in
Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand
message.
MTV will be set up at the Playa Suites Hotel March 14 through March 18
with a number of musical events, live concerts, contests, games and
giveaways. MTV’s DJ will emcee the party catering to the young and
restless day and night.
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You’d think that the big news from a recent survey of
1,000 marketers by digital marketing firm Econsultancy and services
provider ExactTarget would be that companies say they’ll spend more on
digital media this year and they did in 2009—17% more on average, to
be precise. It’s been the kind of year where a substantial investment
in online campaigns should make a respectable splash.
Still, that hike is no big surprise, you say: Digital is measurable, and
metrics lead to benchmarks and assurances of return on spending. These
companies are simply migrating their money to channels that can produce
the best provable performance at the least cost.
Not so fast. It turns out, the study reveals, that one of the online
channels likely to get the biggest increase in marketing budget this
year is the one that the large majority of respondents say is the
hardest to measure, with the worst-understood ROI: social
media.
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A new edition to the line of Hot Wheels vehicles will make
its appearance in October: a car designed by popular racecar driver
Danica Patrick.
The toy is part of a new partnership Hot Wheels struck recently with JR
Motorsports racing team and Patrick.
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The Call for Entries for the 2010 Interactive Marketing
Awards is open.
The program honors the best and brightest in effective interactive
marketing—and recognizes the valuable role that interactive campaigns
play in motivating consumer response and creating strong, exciting
brands.
The winners will be announced in the April/May issue of Chief Marketer
magazine, online, and celebrated in a Promo Webinar on April 7.
Enter today!
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How do you rate? You won't know unless you enter your
agency in the Promo 100, Promo magazine's annual ranking of the
industry's top promotion and integrated marketing agencies.
The Call for Entries is Now Open
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GLISSANDRA
SKINCARE: is giving away one luxury product from its 3-Step
Skincare System each week this month to Twitter followers and Facebook
fans who send in their most original or inspiring entry in answering a
different question each week.
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