 News of December 21, 2010
 |
ADVERTISEMENT
 You read
what the editors of Multichannel Merchant are reporting, but what’s
really on their minds? Find out at Multichannel
Surfing, only at The Big Fat Marketing
Blog. |
By Patricia
Odell
Bacardi USA is using its powerhouse brands, like Bacardi
Rum, Grey Goose Vodka and Dewar’s White Label, to draw attention to
its entire portfolio, including lesser-known brands such as Cazadores
Tequila, Disaronno and Seven Tiki Rum. The fully integrated two-month
holiday program centers on promotional marketing in stores and
leveraging social media and print at a time when consumers are twice as
likely to be new to the category and shopping for gifts or are stocking
up on alcoholic beverages for holiday parties. Read how Bacardi USA
executes the program.
READ ARTICLE
By Patricia
Odell
If 2010 led marketers farther into the digital world to
wring what they could from Facebook, Twitter, wireless devices and other
non-traditional promotional medias, 2011 will also deliver its own curve
balls. Todd Engels, the general manager at Marketing Drive in Norwalk,
CT, offers five trends to key an eye on in the coming
year.
READ ARTICLE
ASPEN MARKETING SERVICES: has named Steven Howard as president of
advanced analytics. His key role will be enhancing clients’
understandings of analytics applications in their marketing,
communications, social media and revenue-driving challenges. He will
lead a team of 25 analytics professionals and will be based out of
Aspen’s Atlanta office, reporting to chief operating officer, Cathy
Lang. Howard joins Aspen with more than 26 years of experience,
including leadership positions with Lucent Technologies, Garter and G2.
He has also worked with Fortune 100 brands such as AT&T, Phillip Morris,
American Express and Bank of America.
READ ARTICLE
We appreciate your support for Promo in 2010. Watch for a
new look to Xtra and Promo P&I in the new year, and a new weekly
frequency for Xtra. We'll also be introducing new newsletters, Chief
Social Marketer and Chief Mobile Marketer, with new insights into
marketing and promotional tactics in those channels. Have a great
holiday!
Join our new LinkedIn group, Promo Online or our Facebook
page and
Twitter, too.
|
Online Version 
