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By Brian
Quinton
 | Quirky drink maker Jones Soda
swaps its
traditional Turkey and Gravy flavor
for a
non-meat-based
promotion this year. |
Jones Soda caters to a market with adventurous and exotic tastes, and
that’s reflected in this year’s Thanksgiving promotion.
In the past Jones has offered a “drinkable Thanksgiving dinner”
promotion pack, complete with sodas flavored as Turkey and Gravy, Sweet
Potatoes, Dinner Roll and Peas. After skipping the promotion last year,
this time around Jones has opted to go vegan, offering a new flavor,
Tofurkey and Gravy—two great tastes you may not have expected in a
carbonated beverage.
“We’ve done the turkey and Gravy flavor for a few years now, and we
were approached this year by Turtle Island Food Inc., the people who
make Tofurkey,” says Mike Spear, brand manager for Jones. “They
thought it would be fun to do something new for the holidays. They’re
a fun brand like we are, kind of quirky and irreverent, so we made up
some samples and landed on this.”
READ ARTICLE
By Patricia
Odell
7-Eleven is bringing TV to its stores.
In a deal with Digital
Display Networks, digital TVs will be installed in more than 6,200
7-Eleven stores throughout the U.S. and Canada once the roll out is
complete in the fourth quarter of 2010.
READ ARTICLE
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By Patricia
Odell
Del Monte Foods will consolidate all of its consumer
promotion and shopper marketing work under two agencies of record.
Catapult Action Biased Markting has been named as Del Monte’s consumer
promotions and shopper marketing agency of record for its full portfolio
of consumer products brands, including Del Monte, College Inn, Contadina
and S&W.
READ ARTICLE
Marketing agency Engauge has hired Tom Hickey as vice
president of media.
Hickey will be responsible for developing and growing existing client
relationships.
READ ARTICLE
By Brian
Quinton
Simplot Food Group is hoping to appeal to foodservice
professionals with a new Web site promoting its Roast Works brand of
packaged, pre-cut, pre-roasted vegetables that includes an online cost
calculator and a Web discount for first-time orders.
The site serves up a grimly funny video of the toll that to-order
vegetable prep and roasting can take on a restaurant or other
foodservice operation, along with a list of the “Five Reasons Prep Is
Hell”. Visitors can also find a “Hell’s Angels” section of
product descriptions of the 20 Roast Works offerings, including
Flame-Roasted Fuji Apples, Roasted Baby Bakers, and Flame-Roasted Corn &
Black bean Fiesta..
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PAPA JOHN’S: on Nov. 10 will give away pizzas to firefighters
at their firehouses to recognize their contributions to the communities.
The promotion introduces the pizza makers new Six Meats pizzas and the
Six Cheese pizzas. TV spots support showing founder John Schnatter
delivering pizzas to firefighters. Earlier this week, the company
reported revenue of $825.6 million for the nine months ended Sept. 27, a
decrease of 3.1% from $852.4 million for the same period in 2008.
BRICKFISH:
has hired Paul Botto as vice president of sales responsible for
worldwide revenue generation efforts working with major brands,
corporations and agencies. Botto has 15 years experience in media and
measurement, most notably at Urchin Software Corp. where as business
development manager he helped develop licensing models and closed
partnerships that led to its acquisition by GoogleTM. Once transitioned,
Botto worked as head of analytics for the North American Sales
Organization at Google, where he worked with hundreds of Fortune 1000
companies as well as top agencies.
www.brickfish.com/company.
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