November 5, 2009 Mobile Friendly    Online Version    Add to Safe Sender List

PROMO Xtra:

The Promotional Marketing Newsletter

    News of November 5, 2009

 Jones Soda Takes Turkey Soda Vegan for the Holidays
 7-Eleven to Install Digital TVs in Stores
 Del Monte Consolidates Work with Catapult and Draftfcb
 Engauge Hires VP of Media
 Simplot Web Site Shows Chefs Why Food Prep Is Hell
 News Briefs

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Jones Soda Takes Turkey Soda Vegan for the Holidays

By Brian Quinton

Quirky drink maker Jones Soda swaps its
traditional Turkey and Gravy flavor
for a non-meat-based
promotion this year.
Jones Soda caters to a market with adventurous and exotic tastes, and that’s reflected in this year’s Thanksgiving promotion.

In the past Jones has offered a “drinkable Thanksgiving dinner” promotion pack, complete with sodas flavored as Turkey and Gravy, Sweet Potatoes, Dinner Roll and Peas. After skipping the promotion last year, this time around Jones has opted to go vegan, offering a new flavor, Tofurkey and Gravy—two great tastes you may not have expected in a carbonated beverage.

“We’ve done the turkey and Gravy flavor for a few years now, and we were approached this year by Turtle Island Food Inc., the people who make Tofurkey,” says Mike Spear, brand manager for Jones. “They thought it would be fun to do something new for the holidays. They’re a fun brand like we are, kind of quirky and irreverent, so we made up some samples and landed on this.”

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7-Eleven to Install Digital TVs in Stores

By Patricia Odell

7-Eleven is bringing TV to its stores.

In a deal with Digital Display Networks, digital TVs will be installed in more than 6,200 7-Eleven stores throughout the U.S. and Canada once the roll out is complete in the fourth quarter of 2010.

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Del Monte Consolidates Work with Catapult and Draftfcb

By Patricia Odell

Del Monte Foods will consolidate all of its consumer promotion and shopper marketing work under two agencies of record.

Catapult Action Biased Markting has been named as Del Monte’s consumer promotions and shopper marketing agency of record for its full portfolio of consumer products brands, including Del Monte, College Inn, Contadina and S&W.

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Engauge Hires VP of Media

Marketing agency Engauge has hired Tom Hickey as vice president of media.

Hickey will be responsible for developing and growing existing client relationships.

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Simplot Web Site Shows Chefs Why Food Prep Is Hell

By Brian Quinton

Simplot Food Group is hoping to appeal to foodservice professionals with a new Web site promoting its Roast Works brand of packaged, pre-cut, pre-roasted vegetables that includes an online cost calculator and a Web discount for first-time orders.

The site serves up a grimly funny video of the toll that to-order vegetable prep and roasting can take on a restaurant or other foodservice operation, along with a list of the “Five Reasons Prep Is Hell”. Visitors can also find a “Hell’s Angels” section of product descriptions of the 20 Roast Works offerings, including Flame-Roasted Fuji Apples, Roasted Baby Bakers, and Flame-Roasted Corn & Black bean Fiesta..

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News Briefs


PAPA JOHN’S: on Nov. 10 will give away pizzas to firefighters at their firehouses to recognize their contributions to the communities. The promotion introduces the pizza makers new Six Meats pizzas and the Six Cheese pizzas. TV spots support showing founder John Schnatter delivering pizzas to firefighters. Earlier this week, the company reported revenue of $825.6 million for the nine months ended Sept. 27, a decrease of 3.1% from $852.4 million for the same period in 2008.

BRICKFISH: has hired Paul Botto as vice president of sales responsible for worldwide revenue generation efforts working with major brands, corporations and agencies. Botto has 15 years experience in media and measurement, most notably at Urchin Software Corp. where as business development manager he helped develop licensing models and closed partnerships that led to its acquisition by GoogleTM. Once transitioned, Botto worked as head of analytics for the North American Sales Organization at Google, where he worked with hundreds of Fortune 1000 companies as well as top agencies. www.brickfish.com/company.

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