February 9, 2010 Mobile Friendly    Online Version    Add to Safe Sender List

PROMO Xtra:

The Promotional Marketing Newsletter

    News of February 9, 2010

 7-Eleven Gets Game as Pay Window for Virtual Goods
 MTV Checks in to Acapulco Hotel for Spring Break
 The Hell with The Metrics: Promo Interactive Blog
 Danica Patrick Designs First Celebrity Hot Wheels Car
 Call For Entries: 2010 Interactive Marketing Awards
 The 2010 Promo 100 Call for Entries
 News Brief

         FIND A VENDOR               WEBINARS           WHITE PAPERS
ADVERTISEMENT
Nope. It's not actually a word.
But it can really DRIVE your brand.
Let us show you how to achieve it.


www.marketingdrive.com

7-Eleven Gets Game as Pay Window for Virtual Goods

By Brian Quinton

Stores will take cash for
virtual goods sold online.
In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games and then pay for those goods later at participating 7-Eleven stores.

The new service lets users—many of them teens or minors without credit or debit cards or other players who prefer to pay cash for their digital content—to open accounts with Kwedit Inc. They can then buy virtual goods in online games such as FarmVille and FooPets. They can simply print out a paper invoice containing a barcode and bring it to a 7-Eleven store, where it will be scanned and payment accepted.

“We’re an existing destination for pre-paid services with our sizeable business in cards for wireless and online gaming,” Raja Doddala, category manager for new business development at 7-Eleven, said.

READ ARTICLE

MTV Checks in to Acapulco Hotel for Spring Break

MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message.

MTV will be set up at the Playa Suites Hotel March 14 through March 18 with a number of musical events, live concerts, contests, games and giveaways. MTV’s DJ will emcee the party catering to the young and restless day and night.

READ ARTICLE

The Hell with The Metrics: Promo Interactive Blog

You’d think that the big news from a recent survey of 1,000 marketers by digital marketing firm Econsultancy and services provider ExactTarget would be that companies say they’ll spend more on digital media this year and they did in 2009—17% more on average, to be precise. It’s been the kind of year where a substantial investment in online campaigns should make a respectable splash.

Still, that hike is no big surprise, you say: Digital is measurable, and metrics lead to benchmarks and assurances of return on spending. These companies are simply migrating their money to channels that can produce the best provable performance at the least cost.

Not so fast. It turns out, the study reveals, that one of the online channels likely to get the biggest increase in marketing budget this year is the one that the large majority of respondents say is the hardest to measure, with the worst-understood ROI: social media.

READ ARTICLE

Danica Patrick Designs First Celebrity Hot Wheels Car

A new edition to the line of Hot Wheels vehicles will make its appearance in October: a car designed by popular racecar driver Danica Patrick.

The toy is part of a new partnership Hot Wheels struck recently with JR Motorsports racing team and Patrick.

READ ARTICLE

Call For Entries: 2010 Interactive Marketing Awards

The Call for Entries for the 2010 Interactive Marketing Awards is open.

The program honors the best and brightest in effective interactive marketing—and recognizes the valuable role that interactive campaigns play in motivating consumer response and creating strong, exciting brands.

The winners will be announced in the April/May issue of Chief Marketer magazine, online, and celebrated in a Promo Webinar on April 7.

Enter today!

READ ARTICLE

The 2010 Promo 100 Call for Entries

How do you rate? You won't know unless you enter your agency in the Promo 100, Promo magazine's annual ranking of the industry's top promotion and integrated marketing agencies.

The Call for Entries is Now Open

READ ARTICLE

News Brief


GLISSANDRA SKINCARE: is giving away one luxury product from its 3-Step Skincare System each week this month to Twitter followers and Facebook fans who send in their most original or inspiring entry in answering a different question each week.

READ ARTICLE

ADVERTISEMENT
WEBINARS

WHITE PAPERS

ALL WEBINARS ALL WHITE PAPERS


   SUBSCRIBER TOOLS
    Change email address Unsubscribe Web version Archives

This issue brought to you by:

• Marketing Drive
• Lyris

ADVERTISEMENT
Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results
Thursday, February 11 at 2:00 p.m. EST Register Now!

SUPPLIERS BY CATEGORY / GEOGRAPHY

FIND US ON:


Facebook


Twitter

REPORTS

More About this Newsletter