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| A Prism Business Media Publication | February 21, 2006 |
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Top Stories |
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Michelle
Kwan Skates Away with Disney Deal
Under the multi-year agreement, Kwan will be featured in Disney ads and media promotions and will make guest appearances at live Disney events. Financial terms of the agreement were not disclosed.
Kwan is no stranger to Disney. Disney Publishing Worldwide published
Kwan's fictional book series Michelle Kwan Presents Skating
Dreams. Kwan has also appeared in ABC and Disney TV specials,
including a primetime special based on Disney's animated movie
Mulan.
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GM Names New
Marketing and Advertising Exec
In yet another wave of changes, General Motors has hired Mike Jackson, GM's Western regional general manager, as VP-marketing and advertising. The post takes effect March 1.
Jackson will replace Brent Dewar who will move to a special assignment
pending his retirement later this year, the company said.
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Gillette
and Schick Settle: Gillette Holds Flip Card Stunt
By Patricia Odell After years of legal wrangling, Gillette and Schick have reportedly reached a settlement that puts an end to the majority of long-running disputes over patents and advertising claims.
The matter was settled out of court last week with terms confidential,
according to news reports. The two said they would end their courtroom
battle, but continue the fight in the marketplace.
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RadioShack
to Close 400 to 700 Stores
By Betsy Spethmann RadioShack Corp. will close 400 to 700 stores as part of its plan to turn around slow sales growth.
The retailer plans to expand its kiosk business and shift full-size
stores to better real estate as part of its 18-month plan. RadioShack
also will dump slow-moving products to stock more quick-turnover items
in high-growth categories. (RadioShack also will close distribution
centers in Charleston, SC and Southhaven, MS.)
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CARU Takes
Kellogg to Task for 'Bad' Apple Ads
By Patricia Odell Kellogg is under fire for disparaging apples.
The Children's Advertising Review Unit
recommended that Kellogg discontinue its ad campaign for Apple Jacks
cereal that feature a cinnamon stick and a grouchy apple. It also
suggested that Kellogg refrain from "denigrating or disparaging" apples
and implying that cinnamon gives the cereal its sweet taste.
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NBA, PSP
Deliver Games on the Go
By Andrew Scott Thanks to a partnership between the National Basketball Association and Sony Computer Entertainment America, Inc., gamers can download highlights of the weekend-long events on to their PlayStation Portable devices in what's dubbed "NBA All-Star Weekend to Go."
The deal marks the first time All-Star content will be available for
downloading to a mobile device.
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Connecticut,
Hawaii Introduce Child No-E-mail Legislation
By Ken Magill (Direct Newsline)—Connecticut and Hawaii have added their weight to the legislative onslaught against legal, adult content in commercial electronic mail and introduced so-called child-protection do-not-e-mail bills.
However, Hawaii's bill contains what appears to be a typographical error
that would set the fee too low to make its registry viable. The typo
mirrors one that delayed a similar law in Michigan.
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Momentum
Hires McGuinness from McCann
Momentum Worldwide has tapped Peter McGuinness to head its Europe/Middle East/Africa operations as part of the agency's global management revamp.
McGuinness replaces Kevin McNulty, who took the new post of worldwide
CMO at Momentum earlier this month (Xtra Feb. 2).
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Alcone
Revamps Planning, Taps Radzin
By Betsy Spethmann Alcone Marketing Group has restructured its planning department and hired Allison Radzin as one of three new directors for the division.
The new unit, called Consumer Lab, combines traditional consumer
research with cultural research and new-media planning. The three
directors each oversee one discipline.
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News Briefs
ZOUP-AH LLC: an entertainment and brand development company, has partnered with San Francisco-based Lark Creek Restaurant Group to roll out a line of themed restaurants based on the Gaspergoo TV series. The interactive restaurants will reflect the Gaspergoo program. The first restaurant is expected to open in 2007. The location has yet to be announced. TEXAS INSTRUMENTS: is teaming up with the CBS series Numb3rs to launch a sweepstakes that will send teens and their math teachers to Hollywood. To enter, students log on to CBS.com and register. The sweeps is part of Texas Instruments We All sue Math Every Day math initiative. One grand-prize winner gets a four-day trip for four to Hollywood, a meet-and-greet with a Numb3rs cast member and a chance to visit the show's filming location. One teacher will win a trip to Hollywood plus a walk-on role on Numb3rs. The sweepstakes runs through March 15. Online materials support.
NATIONAL IN-STORE: Sarasota, FL, hired Cheryl Blau as director of
events business development, a new post at the Omnicom-owned retail
services agency. Blau is a 21-year veteran of Procter & Gamble, with
posts in brand management as well as retail promotions and events,
including work on the launches of Swiffer and Febreze. National
In-Store, part of Omnicom's Radiate Retail Group, earlier this month
hired Andrea
Young as VP-business development for the western U.S., a new post.
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Calendar of Events
February 27-March 1 Reinventing CPG & Retail Summit 2006, presented by the Information Resources, Inc. Marriott San Francisco. Cost $1,250. Call (312) 726-1221 or visit IRI. February 28 Rebates: Control Spending and Increase Customer Satisfaction Webinar, presented by the Promotion Marketing Association. Cost $55 members; $75 non-members. Call (212) 420-1100 or visit PMA. March 6 Promotion Development—Achieving Short- and Long-term Needs, presented by Ennis Associates. Marriott at Glenpointe, Teaneck, NJ. Cost $1,000. Call (800) 914-4194 or visit Ennis Associates.
March 6-8 Direct
Marketing Institute, presented by The Direct Marketing
Association. Chicago Hilton & Towers, Chicago. Cost $1,499 members,
$1,799 non-members. Call (212) 790-1500 or visit DMA.
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