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In Today's Newsletter
May 9, 2008

 > Electronics Makers Offer Analog TV Makeover
 > Arizona Blue Cross Courts Hispanics with Webisodes
 > Hostess Launches Instant-Win Game Tied to Baseball
 > Volkswagen Strikes MLS Sponsorship Deals
 > Kashi Pushes Granola with Free Samples
 > From the Wires
 > News Brief
 > Classifieds

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Top Stories
Electronics Makers Offer Analog TV Makeover
By Brian Quinton
Florence Henderson and
the CEA have launched
a contest to get analog
TV holdouts to go digital.
Return with us now to those thrilling days of yesteryear, when “The Lone Ranger,” Sid Caesar and all your other TV favorites came in over the air and via an antenna.

The Consumer Electronics Association and the National Association of Broadcasters want to find the people who remember those days … and give one of them all the gear needed to upgrade to a digital signal.

On May 1, the two trade organizations launched an online contest to find “America’s Rabbit Ears Pioneers.” Announced by Florence Henderson—TV’s “Carol Brady”—the competition is soliciting photos and short stories about individuals who still rely on analog TV sets and rooftop or set-top antennae for their broadcast signals.
Read more of this story


Arizona Blue Cross Courts Hispanics with Webisodes
By Richard Tedesco
Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element.

The campaign uses five three-minute Webisodes aimed at various ages to convey its message. The insurer is building awareness through a print campaign in Spanish-language newspapers and magazines statewide.
Read more of this story


Hostess Launches Instant-Win Game Tied to Baseball
By Amy Johannes
Hostess is out with an instant-win game tied to one of America’s favorite sport—baseball.

Millions of packages of Hostess Twinkies, Cupcakes, Donettes and Baseballs that carry baseball-themed imaging feature a game code printed in or on the boxes. The codes can be entered online at www.hostesscakes.com or by text message with the short code “4TRIPS” to 487477 to learn if they are a winner.
Read more of this story


Volkswagen Strikes MLS Sponsorship Deals
By Richard Tedesco
Volkswagen has scored deals to be the official car of Major League Soccer and the primary sponsor of D.C. United, one of the U.S. pro soccer league’s most successful franchises.

The one-year MLS deal will give VW signage at the Pepsi MLS All-Star Game, the MLS Cup and the MLS championship match. It will also give VW leverage for local activation with MLS teams through its auto dealerships.
Read more of this story


Kashi Pushes Granola with Free Samples
Kashi Co. is offering tips and free samples at its Web site in a campaign tied to its ongoing effort to encourage an active lifestyle

People who visit www.Kashi.com can register to receive a single-sized serving of Kashi’s Mountain Medley granola.
Read more of this story


From the Wires

Baskin-Robbins Scooping Out New Territory: Soft Serve (USA Today)




News Brief

NIKE: is teaming up with The Finish Line to open a concept store in Phoenix focusing on running and training athletes. The store, known as The Finish Line Ltd., features an assortment of Nike footwear reflecting the colors of local high schools in the Greater Phoenix area.
Read more of this story


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