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PROMO editor at large Brian Quinton writes and directs the content for Promo Interactive, drawing on years of experience covering Web Marketing and analytics for Direct, PROMO's direct-marketing sister publication, and writing about IP networks for communications magazine Telephony. Based in Chicago, Brian belongs to every network and virtual world from LinkedIn and Second Life to Habbo Hotel and There.com...but still doesn't get the point of Twitter.
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In Today's Newsletter
December 23, 2008

 » A New Virtual World Symphony
 » E-Cards that Speak Volumes
 » A Booty Call You Can Count On

A New Virtual World Symphony
In its ongoing effort to prove itself an environment worthy of advertisers’ attention—and not just a repository for dramatic prairie dogs and spaghetti cats—YouTube is running an online audition/ contest to bring musicians from around the world to play a short orchestral piece by composer Tan Dun at Carnegie Hall next April. Applicants can enter using whatever instruments they like, as long as they fit the range and pitch of the work. It’s an interesting example of how to assemble a solid user-generated campaign using video and downloadable materials, and will probably turn into the most widespread global UGC promotion ever attempted. All that, and a guy from the London Symphony Orchestra shows you how to play the brake drum. Tune up that didgeridoo and click here to find out more.


E-Cards that Speak Volumes
It’s a sign of the times that even the holiday cards from interactive agencies have to do more than wish you happy holidays or make your elf self shake a tail feather. Several of the e-greetings I’ve received this year not only extend the best of the season but demonstrate what these firms can do with a little Flash animation, some viral marketing or mobile application, and a good deal of creativity. Come to our Web site to read more about how to spread the word about your capabilities while you’re spreading holiday cheer.


A Booty Call You Can Count On
Yep, that’s what it’s called: Booty Caller, a mobile alert service offered by parenting portal www.BabyCenter.com that keeps women advised when their monthly ovulation cycles are about to begin, at their peak or about to end. It’s sponsored by First Response, the pregnancy test brand, and seems an excellent example of the type of mobile service that could build a lot of loyalty among those who need it. Find out more about the conceptual campaign by clicking here.



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For news releases and information contact Editor at Large, Promo Brian Quinton

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