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Chef Roy Choi showed the way with Kogi, his now-legendary
taco truck in Los Angeles. But three-Michelin-star chefs like Daniel
Boulud and Alain Ducasse are going mobile, too, at least temporarily.
And they’re not alone, as the concept of chefs taking their food to
the streets has suddenly emerged as a powerful new promotional tool for
bricks-and-mortar restaurants.
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What's the one thing your customers are in search of?
Sweet'N Low® ...the Original pink packets on your tables!
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Visit
www.sugarfoods.com for more information.
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Better hurry up if you want to eat or work at El Bulli,
the Spanish restaurant universally acknowledged as the world’s best.
Its chef, Ferran Adrià, says he’s going to keep it closed during all
of 2012 and 2013, then come up with something even wilder and better.
How can the rest of us get a schedule like this?
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The numbers really add up for restaurants who cater meetings, weddings,
banquets, drop off and boxed lunches - a $33 billion industry! The 2010
Catersource Conference & Tradeshow will offer EVERYTHING you need to
know about catering in today's market. Save $50 on your registration
with the discount code REST10.
Click here for more!
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Done well, publicity can develop your restaurant's name
recognition, give your business instant credibility and ultimately lead
to increased sales. Best of all, publicity is absolutely free.
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