That goal isn't always realized, however. Most AV systems integrators who pursue corporate, education, and government work find themselves, with some regularity, coming up against a variety of procurement strategies and structures that project owners have devised in their desire to assure themselves of both a quality project and the best possible price. more>>

The Ingolstadt, Germany, corporate headquarters of automaker Audi AG is a huge building, encompassing offices, engineering space, and a large display area for the company's latest vehicles. Inside the building, Audi recently created a temporary auditorium roughly 30 meters wide and more than 50 meters long in which to hold a meeting of their shareholders.

With approximately 400 shareholders in attendance, presentation is key. Responsibility for the event's audio fell to BTS GmbH, of Landsham, near Munich, as it often does for events staged by the carmaker. "Audi is our biggest and most important client," says BTS Managing Director Thomas Randl. "We do nearly all the events for the Audi press department. They want the quality of these events to reflect the quality of their product, so we use Meyer Sound." more>>