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From the Editor
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Welcome to Digital Signage
Update from Sound & Video Contractor!
Some of you may recognize this newsletter from its
earlier iteration published by our sister publication Broadcast
Engineering. From this issue forward, you will now receive this
informational, reformatted, and up-to-date newsletter from Sound & Video
Contractor. Because digital signage technology and techniques
are central to a growing and crucial market in the permanent
installation world, we felt Digital Signage Update best served
the industry coming to you under the S&VC banner. We expect to
offer you more in-depth feature articles on trends, issues, and
innovative installation work, as well as more product coverage, and in
the near future, podcasts with leading industry experts. We hope you
will find the newsletter to be a useful tool, among many others that
S&VC will be offering going forward in 2008 —both online and
in print—as you make crucial technology and business decisions.
Feel free to email me any time at michael.goldman@penton.com
with suggestions or topics you think we should cover. Enjoy this week's
edition and look for more digital signage coverage at www.svconline.com/digitalsignage.
Sincerely,
MIchael Goldman
Editor
Sound & Video Contractor
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Top Story
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Tough Times at Retail? A Good
Time for Digital Signage
Digital Signage Update recently
interviewed Ken Goldberg, CEO of digital signage provider Real Digital
Media, to discuss how the current economic downturn impacts the way
retailers and implementers invest in and deploy digital signage
networks. The keys to success, according to Goldberg: Clearly understand
your payback, assemble a solid, cross-functional team, and pilot before
you roll out new capabilities. more>>
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Installation News
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10 Questions That Digital
Signage Integrators Should Ask Their Prospective Customers
Companies considering deploying digital signage often
have a list of questions they plan to ask prospective vendors. But what
questions should a vendor ask of its prospective customers? Following is
a list developed by Rise Vision that will help companies be prepared for
information they will need to provide in order to make their digital
signage installation a success. more>>
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Products
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Electrosonic To Show The Latest
Digital Signage Technologies At DSE 2008
Electrosonic Systems will be showing the latest in
digital signage HD players, proximity marketing systems, and RFID
technologies in Las Vegas at the 2008 Digital Signage Expo. The Digital
Signage Expo is the "largest international tradeshow and conference
exclusively dedicated to the digital signage, interactive solutions and
point-of-consumer media networks in retail, hospitality, financial and
public spaces." In addition, the firm will be promoting its Managed
Media Services Groups' capabilities at the show. more>>
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Video Mount Products PDM-W Wall
Mount is a Big Plasma and LCD Supporter
Video Mount Products, a leading provider of mounting
solutions for the video, audio, and security industries, has designed
its new PDM-W universal flatpanel wall mount for numerous on-wall
applications. Now shipping, the 45-degree articulating PDM-W can hold
42in.-to-63in. flatscreens up to 180lbs. more>>
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Avocent Expands Family of
Products that Enable Video Signal Processing
Avocent has added six new products to its Emerge
product family, a new set of solutions for video processing. The Emerge
VSS products enable AV industry professionals the ability to easily
upscale or downscale video to different resolutions and convert video
from DVI to VGA or VGA to DVI. The Emerge VSM product combines video and
audio switching with a video scaler and converter. Avocent's new video
signal processing products offer customers the ability to manipulate
video signals to meet their needs. These new products have been
designed for professional AV environments such as stadiums, conference
rooms, corporate boardrooms, universities and hotels. more>>
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