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In Today's Newsletter
 » Assuring IP service quality is job one
 » Openet billing tools aim to make pricing a product
 » Survey shows managed services boom
 » Mu brings 'Dynamics' to service assurance
May 30, 2008       UNSUBSCRIBE  



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By offering an integrated combination of active (on-demand) testing and passive (live) call monitoring, EXFO Service Assurance (formerly Brix Networks) provides continuous service and network visibility to effectively support every stage of the VoIP service lifecycle - from network pre-qualification, to initial service turn-up, to troubleshooting, and ongoing operational monitoring.

Learn more at: www.brixnet.com/register/TNIP


EDITOR'S PERSPECTIVE
Assuring IP service quality is job one
By Rich Karpinski
May 30, 2008

As IP services proliferate, keeping them up and running to the same uptime and quality metrics as traditional telephony services is becoming a challenge for all service providers.

Assuring the service quality of just one IP service is tough enough. But add an array of services -- VoIP, IP-based data, IP video/TV and more -- running over a converged IP network, and ensuring that all of those services are delivered properly becomes even tougher.

While subscribers might live with some jitter on a VoIP call -- especially if the price is right -- mess with their TV picture quality or drop their Internet connection too often and you’ll not only have unhappy customers you’ll have former customers as they head off to the competition.

“The thing that is driving the service assurance market right now is next-generation services being converged on all-IP networks,” said Olga Yashkova, measurement and instrumentation analyst at Frost & Sullivan. “Assuring the quality of the end-user experience is crucial, otherwise [service providers] will lose their subscribers. Customers are tolerant if their VoIP or cell phone call isn’t perfect; but if they can’t see the Super Bowl, they’re going to get very mad very fast.”

Because of the urgency in keeping IP services and triple-play bundles up, running and competitive, look for vendors delivering IP service assurance products and solutions to be well represented at the upcoming NXTcomm08 show. Among the vendors with IP Service Assurance products and solutions at the show are EXFO, Ixia, Tekelec, Tektronix, Symmetricom and Spirent.


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When it comes to a performance-sensitive service like IPTV, EXFO Service Assurance (formerly Brix Networks) offers service providers complete visibility into the performance and quality of the service delivery infrastructure, video content, and overall subscriber experience. As a result, providers can successfully introduce video services faster and manage them more cost-effectively, by continually assuring the highest service quality.

Learn more at: www.brixnet.com/register/TNIP



IP ASSURANCE PRE-SHOW NEWS
Openet policy, billing tools aim to make pricing a product
Vendor Openet this week debuted two new OSS/BSS products to help service providers move to more dynamic pricing models, opening the doors to new service offerings that take advantage of network capabilities like quality of service and real-time service delivery.
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Survey shows managed services boom
The latest results from a multi-year Ovum study, commissioned by Cisco Systems, confirm the telecom market’s move to managed services, a strategy that Cisco has embraced for its service provider customers.
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Mu brings 'Dynamics' to service assurance
Mu Security announced a major change in its corporate strategy, as well as a new name -- Mu Dynamics -- to reflect the broader role the company wants to play in helping service providers prevent network downtime.
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MultiService Forum readies global demo
Carriers including Verizon, BT, Vodafone and new member China Mobile will be among the host test sites for the MultiService Forum's global interoperability demonstration of next-generation networks.
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Big OSS projects go live
Operations support services “transformation” projects are beginning to move off the drawing board and into production, with executives behind those efforts warning colleagues they'll take longer than expected, fail without employee and exec level buy-in, and put greater pressure on IT to contribute to top-line growth.
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By deploying solutions from EXFO Service Assurance (formerly Brix Networks) throughout next-generation IP/MPLS core networks, providers can continuously collect, correlate, analyze, and visualize critical quality of service (QoS) and quality of experience (QoE) data from the network core to the customer endpoint for capacity planning and service turn-up verification, and to identify, diagnose, and quickly resolve network and service issues.

Learn more at: www.brixnet.com/register/TNIP



NXTCOMM08 FEATURE
NXTcomm08: Everything under the sun
When NXTcomm08 opens in Las Vegas on June 16, the desert sun won't be the only thing that's hot. In its second year, NXTcomm08 has assembled a selection of keynote speakers that lives up to the show's ambition of being more than just a telecom industry event. Based on Telephony staff reports, here's a look at the best of what attendees can expect to see.
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NXTCOMM08 PODCASTS
A NXTcomm08 Podcast: The Telecom Network of 2018
The telecom industry has gone through a period of incredible innovation in the last 10 years, resulting in mass proliferation of wireless, broadband and the rise of the Internet. Will that innovation continue? And will the next 10 years be productive as the last? Bell Labs vice president and head of research Gee Rittenhouse discusses the telecom network of 2018 with Telephony senior editor Kevin Fitchard.
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NXTCOMM08 EVENTS
INSIGHTS for Next-Generation ILECs
June 16 at NXTcomm

At this one-day educational conference at NXTcomm in Las Vegas, Tier 2, Tier 3 and rural service providers will get the insights and perspective they need to keep their business thriving! Every attendee attendee will get complimentary comprehensive research on the independent market, free entry to NXTcomm08 keynotes and exhibits, plus ample networking opportunities with your peers. It's the only event of its kind! View the speaker list, the full agenda or REGISTER NOW!
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SPONSORED WHITE PAPERS
Case Study: A Leading Service Provider Improves VoIP via Service Assurance
Service availability is of paramount importance to any provider of real-time services, like Voice-over-IP (VoIP). One major U.S.-based service provider understands firsthand that the ability to test product robustness, availability and security (RAS) has a direct, measurable impact on the bottom line. Find out more.
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Business, Services, Network: Delivering Predictable, Efficient, and Effective Transformation
This paper looks at the challenges faced by network-based operators in today's rapidly evolving communication market place. It outlines the key considerations for operators to effectively compete in this market, and it introduces the Alcatel-Lucent Transformation Advantage Framework for business, services and network transformation to guide operators through vital, large-scale changes. Sponsored by Alcatel-Lucent. Find out more.
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Maintaining the Edge: Voice Quality Management in a VoIP Environment
In a VoIP environment, voice quality is still a paramount concern. New technologies make management of it even simpler for service providers. This paper reviews some of the issues that impact voice quality in packet-based carrier networks, and considers potential solutions. Find out more.
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IP ASSURANCE WHITE PAPERS
Realistic Testing of Bend-Insensitive Drop Cables for Multidwelling Unit (MDU) Installations
From Corning
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Transforming the Network to Catch the Video Wave
From Alcatel-Lucent
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