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May 22, 2007 A Penton Media Property
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CONTENTS
The element of surprise

The great insulator

Ronald Gruia, Frost & Sullivan

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Editor's Perspective
The element of surprise
By Tim McElligott
May 22, 2007

Eight years ago, the last new element was added to the periodic table. It was created more than it was discovered, by bombarding a film of plutonium-244 with a beam of calcium-48 atoms for 40 days (and 40 nights?) in Russia's Joint Institute for Nuclear Research in Dubna near Moscow with some help from scientists at Lawrence Livermore National Laboratory in California. It was atomic element number 114. It existed for 30 seconds, an epoch for heavier nuclei. Number 114 lasted 100,000 times longer than its closest relative--number 112.

Scientists thought they had reached their mathematically deduced island of stability, a happy place with extraordinarily long-lived superheavy nuclei that last long enough to allow for in-depth study of their nuclear behavior and chemistry.

Then a funny thing happened on the way to the island. In October 2006, element 118 was created--the newest new element. They called it ununoctium, and it was the heaviest element. It didn't last long, though--just nine ten-thousandths of a second.

That's the thing with elements, you never know. The telecom network comprises elements as well, but of a different sort. There used to be the equivalent of a periodic table that listed the functional elements of the telecommunications network. That's all been thrown out the window now. In its place is something called the IP multimedia subsystem. Most experts agree that the IMS is the periodic table for next-generation networks, or at least it will be someday. In the meantime, it is a work in progress and necessarily malleable. New elements are popping up all the time.

The latest to be introduced is the application session controller (ASC) by AppTrigger. In chemistry, when a new element is announced, chemists around the world attempt to duplicate its creation, and if successful, they add it to the table and study it. In telecom, when a new element is announced, religious wars erupt and equipment manufacturers clamor to claim the functionality as their own or at least incorporate it into their god boxes.

Sometimes, the element is so revolutionary and necessary that it pulls the equivalent of element 118 and lasts on its own for a relatively long time. There's a lot to be said for this new element, the ASC. By virtue of its ability to realize one of the main goals of IMS--to insulate applications from the chaos that occurs in the network--the ASC, like the session border controller, has a good chance of finding and holding its niche.

Creating an element that doesn't exist in nature by itself is an amazing feat. For a small company to create an element that does not exist in the network today and have Tier 1 carriers accept it may not be on par with the creation of ununoctium, but it pretty much beats leaping tall buildings in a single bound or being more powerful than a locomotive. Speaking of which, the next newest new element to be found -- just last month -- is kryptonite. It was found in Serbia. No kidding. But alas, the discoverers of the new element will lay claim to its name for only so long. When the powers that be from Natural Resources Canada, the Geological Survey of Canada and the Canadian Museum of Nature step in, the European Journal of Minerology will formally describe the new mineral later this year as Jadarite.

I wonder how long AppTrigger gets to lay claim to the name "application session controller."

E-mail me at tmcelligott@telephonyonline.com.


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Feature
The great insulator
By Tim mcelligott
May 22, 2007

If everyone agrees that IMS is the long-term solution to next-generation service delivery--and it appears they do--what is the more immediate solution? Some have proposed that the service delivery platform (SDP) is the right interim approach. But not everyone agrees...

(Click on the link above or scroll down for the full-length feature)


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In the Spotlight
Ronald Gruia, Frost & Sullivan
By Tim McElligott
May 22, 2007

Ronald Gruia, principal analyst for emerging telecom at Frost & Sullivan, is an expert on IMS. And he is familiar with the imperfect world of networking. He recently wrote a white paper on the concept of the application session controller and how it might solve some of the complexity that is still the bane of IMS. He spoke with Telephony's Tim McElligott about the idea of the ASC and the company who introduced the idea to the market: AppTrigger...

(Click on the link above or scroll down for the full-length interview)


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Feature (Full-length)
The great insulator
By Tim mcelligott
May 22, 2007

If everyone agrees that IMS is the long-term solution to next-generation service delivery--and it appears they do--what is the more immediate solution? Some have proposed that the service delivery platform (SDP) is the right interim approach. But not everyone agrees.

There are shortcomings to many SDP approaches. One of the shortest is the disagreement among vendors as to what, exactly, a SDP is. For this discussion, we'll go on the assumption that an SDP, as Ronald Gruia, principal analyst at Frost & Sullivan says, includes an application server, a SIP gateway and a content delivery platform. Gruia said this and other SDP approaches simply create new stovepipes or move the management of stovepipes to another domain.

And stovepipes, said Patrick Fitzgerald, vice president of marketing at Richardson, Texas-based AppTrigger, do not reach across networks.

"The challenge to doing cross-network converged applications is enormous," Fitzgerald said.

The problem starts with the number of different protocols and interfaces employed by the various network operators, such as H.323, IS41, mobile applications part and session initiation protocol. These are in addition to those used in voice-over-IP networks as well as ATM, frame relay and other IP-based data networks. And that's just the beginning.

The problem is exacerbated by applications that, despite being developed with convergence in mind, still focus on the signaling requirements of their primary network technology.

"Even the independent application developers were creating apps optimized for one network," Fitzgerald said.

To get applications to work across networks, service providers have to rely on developers to rewrite their applications as the network evolves, he said. "But the developers are not focused on the network and all the changes going on there. So there are a limited amount of converged applications available."

Although IMS is evolving to address this by separating the network and control layers from application delivery, a short-term solution that extends and simplifies the interim SDP solution is required.

To this end, AppTrigger recently introduced a new network element called the application session controller (ASC). The ASC is technically part of the application layer. It sits between that layer and the core network to act as a single connection point for managing the interconnection and inter-working between multiple access networks and the application layer. It "insulates" the application layer nodes from the craziness of continual changes in network protocols, interfaces, configuration and security changes, new releases and other modifications. This way, applications do not have to react to every network change or modify themselves in anyway to remain interoperable.

Functionally, the ASC provides traffic signaling and feature transparency between networks. It also provides call control independent of the network, so application developers no longer have to write that into their applications.

One of its bigger selling points is its ability to act as a bridge between the Intelligent Network (of SS7 fame) and emerging IMS networks.

Fitzgerald said the gateway solution implemented to bridge these two worlds serves to complicate the interconnection schemes between converging networks and the application infrastructure. "Gateways were not built to provide application connectivity," he said.

It was partly this connectivity capability that first attracted one of AppTrigger's partners: Intervoice.

Intervoice has been in the interactive voice application business for 20 years. It specializes in large-scale applications such as voice mail, video mail, networked interactive voice response and call completion. "Almost all telephony applications are interactive," said Ravi Narayanan, vice president of product management at Intervoice.

Although it serves both the enterprise and service provider markets, it has consolidated its SS7-based service orchestration platform into a common product for both segments called Media Exchange.

Until recently, Intervoice developed all of its own applications and ran them on Media Exchange. "But we are making our platform more third-party friendly by bringing in more tools and [application interfaces]. We recognize there are other people who are really good at developing applications," Narayanan said.

The company also realized others were good at building signaling stacks, something else Intervoice was wont to do on its own. "When we went to the common Media Exchange platform, we decided to consciously divorce ourselves from SS7 as a company that owned its own stacks as intellectual property. That's when we started to work with AppTrigger," Narayanan said.

Intervoice did want to maintain its intellectual property in the area of its applications, its service delivery platform and service creation environment, and it wanted to focus its software expertise on applications and media capabilities. However, it felt AppTrigger's ability to make signaling and routing more unique, manageable and programmable made it an easy decision to begin partnering.

"We have worked with them in multiple customer environments. In each case, it was in a different environment and never did we have to redo the code," Narayanan said.

The two companies have partnered on deployments in Latin America, Venezuela and the Far East. Their latest joint deployment was with a mobile virtual network operator (MVNO) in the U.K. where the ASC was deployed.

Intervoice has made AppTrigger a component of its overall solution. It falls short of an OEM relationship, but Narayanan said it is more than being a reseller. It is strategic.

Fitzgerald said partnerships such as the one with Intervoice help AppTrigger gets its ASC message in front of the large carriers that need it but that might not want to give the time of day to a small vendor with the audacity to be introducing a new network element.

"We don't want to go sit on the doorstep of AT&T for 36 months," Fitzgerald said. "But we do feel that the trend is going our way. If you can insulate the applications from evolving networks and create converged experiences with a single network element--that will do it."

CompTIA recently said that convergent applications were third only behind security and wireless data in the type of applications that will most affect consumers in 2007. Fitzgerald said consumers see what is happening with consolidation among service providers and can extrapolate what that might mean for them. "The market is coming together, and the networks are coming together and end users want a transparent experience."

Frost & Sullivan's Gruia said the ASC can help make this a reality in a number of ways: by insulating applications so they don't get delayed in their introduction by network changes, reducing capital expenses by using a purpose-built solution optimized for multi-application and multi-network application delivery, and by incorporating emerging protocols directly into the ASC.

The ASC also provides feature transparency for end users who know not from where their applications come and gives them the same experience regardless of access technology or device.


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In the Spotlight (Full-length)
Ronald Gruia, Frost & Sullivan
By Tim McElligott
May 22, 2007

In a perfect world, IMS would still be the long-term solution to what ails telecom service providers. And in a perfect world, it could be implemented quite easily. However, though a modern marvel of engineering and innovation, the network world is far from perfect. It often performs perfectly, but it does so amid a complex and at times convoluted entanglement of network elements, protocols and functional layers that have made it hard for service providers to adjust to meet new market demands.

Ronald Gruia, principal analyst for emerging telecom at Frost & Sullivan, is an expert on IMS. And he is familiar with the imperfect world of networking. He recently wrote a white paper on the concept of the application session controller and how it might solve some of the complexity that is still the bane of IMS. He spoke with Telephony's Tim McElligott about the idea of the ASC and the company who introduced the idea to the market: AppTrigger.

On the advantages of the ASC vs. the typical service delivery platform: With the service delivery platform, you are still creating new stove pipes. When you look at the concepts behind the SDP -- [Open Service Access/Parley] and Parlay X -- it certainly looks good on paper, but in practice it has a few shortcomings. You still need the extra network-specific gear and connectivity and signaling gateways. This creates new silos, and it goes against the promise of the SDP, which is having reusable horizontal solutions. It's just moving the silo further down the network.

I think that the application controller kind of solves that. It is a new element that resides at the edge between the application and the control layer and manages the connectivity to the application and insulates the application server nodes from the network. That's the concept of the ASC--to break up the silos brought in by the SDP.

The SDP is still an integral part of a pre-IMS network. And if you define the SDP as including the application server, the SIP gateway and a content delivery platform, then that ecosystem is integral to IMS. But in addition to requiring additional infrastructure such as media gateways and signaling gateways, SDPs are often relying on OSA/Parlay and Parlay X, which do not address legacy [intelligent network] application support.

On how the ASC eliminates the requirement for some gateways: The idea with the ASC is it incorporates a lot of standard [application interfaces] plus signaling, media and all the feature inter-working between networks. And it simplifies the network diagram a little. You eliminate stovepipes because it supports multiple applications, and right now, the current deployment model is a single application to a single network. So with the ASC, you have that single point of interface for evolving the network and the signaling layers. That's the key advantage because it eliminates all those stovepipes. It simplifies the network diagram, so it is not surprising AppTrigger has already deployed with quite a few customers. They are doing interesting work.

On how simple diagrams lead to concern over the dreaded single point of failure: Yes. You do have to make sure there is enough redundancy there. You have to have survivability, and that is something I've talked to AppTrigger about. I think they should expand on that in their white papers. If big-time carriers are going to think about going this way, it will have to meet that redundancy criteria. Reliability and availability are definitely important.

On whether big time carriers are thinking of going this way: Many carriers are beginning to look at this. Even if they are not ready to deploy IMS right now, they do want to buy into the SIP application server environment. But anytime you bring in a new idea, you get the full gamut of opinions. Some say, 'Oh no, not another box,' and some say it is good because it solves a pain point. But if you approach it with an open mind, I think you might want to take a look at this.

Yes, it does increase complexity a little as a separate box, but it eliminates silos. It creates another element in IMS, which is pretty crowded as it is, but it may be worth it if it meets the objective of becoming a single connectivity point.

On how a small vendor gets its new element to market: The big thing for AppTrigger is finding partners to go to market with. Blended marketing solutions are better. They have a partner in Intervoice, but they will need to work with networking equipment vendors as well. It is an interesting story because with IMS people say things are getting more fragmented and that service providers are more willing to find solutions that require a plethora of vendors. But on the other hand, they don't want to be bothered with dealing with a whole lot of vendors. They want their relationships streamlined. So they have to have a big system integrator involved. Someone has to take ownership.


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