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Welcome to the March edition of the Ward's
Dealer Best Practices Edition.
Each month, Ward's editors will bring, to your desktop, ideas,
information and examples from other dealers from the automotive retail
world to help you manage your business while adding to the bottom
line.
We trust you will find the stories both profitable and fun. And if you
have ideas to share, we would love to hear from you.
You can e-mail Ward's Dealer Group's Editorial Director Cliff Banks at
cbanks@wardsauto.com.
FEATURE
Sitting
By Myself on a Sunday
We didn't sell many cars yesterday. I'm thinking it's
my fault, although like most ego-driven retail types, I would rather
point the blame elsewhere. Maybe it was the weather or just one of those
days. Certainly, the sales gods smile or frown on any given store
randomly. Don't they?
Actually, I'm sure they do. But this go-around I have what you might
call an attitude about new-car inventory. I can't shake the feeling I'm
supposed to know better.
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FINANCE & INSURANCE
Subprime
Becomes Deal-Saver 'Must'
Subprime is growing so rapidly as a revenue source
for franchised dealers that it has become indispensable for closing
sales on almost every new-vehicle and used-vehicle brand.
FIXED OPERATIONS
Eliminate
Cashier Position
Making your service advisors handle cashier duties
can improve customer satisfaction and retention along with improving
profitability.
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