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December 3, 2009 A Penton Media Publication Vol.1 No.4
CONTENTS
From Our Magazines:
Dealers Rely on CRM in Tough Times

Are Dealership Internet Depts Obsolete?

When Online Ends and Offline Begins

Repair Shops Grab for Dealership Business



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Feature
Dealers Rely on CRM in Tough Times
Jonathan Ord has seen some of his dealership customers drop CRM to reduce expenses – usually about six months before they go out of business.


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For more information, call 949-900-0300, email info@dealersocket.com
or visit: www.dealersocket.com

Sales
Are Dealership Internet Depts Obsolete?
Marketing experts urge dealerships to train all sales people to handle customers online.

When Online Ends and Offline Begins
“We’re looking for results that go from a connection to a conversation to a conversion,” says Jim Flint of John Eagle Dealerships.

Fixed Operations
Repair Shops Grab for Dealership Business
CRM systems let dealers enhance their relevancy, which improves relationships, says Kevin Root of DriveSide.com

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