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News from Ward's Dealer Edition
July 26, 2010 A Penton Media Publication Vol.9 No.28
CONTENTS
From Our Magazines:
Ward's Partners with DrivingSales Summit

Women Run Back Shops Their Own Way

Makes Sense to Exempt Dealers From Bill

A Few Dealers Savor Arbitration Victories

"You’re Saying Those Drivers Are Stupid?”

Autoline Daily

Ford Uses Internet to Debut New Explorer

GM Expects AmeriCredit to Boost Sales

Chrysler to Dealers: Clock More Hours

Dealer Groups Step Up Service

Ward's Strikes Gold

GM Heavyweights Ready to Rumble



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New marketing platforms can be scary... For many, Social Media is an overwhelming area that we know we should engage in, but we are frightened by the many platforms as well as content we would have to develop. However, with the right solution/plan they can be effectively managed.

Don't Miss Out!
Ward's Partners with DrivingSales Summit
Attendees of the second annual event Oct. 18-20 will include the nation’s most successful and forward-thinking dealer operators.

Features
Women Run Back Shops Their Own Way
"A softer approach to service translates to better bottom-line performance,” says Robbie Long, service director at Liberty Auto City.

From the Blog
Makes Sense to Exempt Dealers From Bill
Here’s logic that works. The financial-reform bill addresses lenders. Dealers aren’t lenders. So, the bill should exclude dealers.

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Dealer Issues
A Few Dealers Savor Arbitration Victories
In a number of dealer wins, arbitrators looked beyond Chrysler’ and General Motors’s post-bankruptcy business cases for restructuring their dealer networks.

Commentary
"You’re Saying Those Drivers Are Stupid?”
Investigators have not been able to find a cause for sudden-unintended acceleration other than “pedal misapplication” and rubber mats that shift.

Video
Autoline Daily
Veteran auto journalist John McElroy gives his take on events of the day.

Ford Uses Internet to Debut New Explorer
Ford CEO Alan Mulally talks about the power of social media.

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Fight back with DealerSocket CRM

DealerSocket is your ally in the war against Economus! Make sure you have the right tools in your dealership to fight a weak economy and come out ahead! www.dealersocket.com/fightback

Finance & Insurance
GM Expects AmeriCredit to Boost Sales
Auto maker says the subprime lender proved last year it could operate under unfavorable economic conditions.

Fixed Ops
Chrysler to Dealers: Clock More Hours
MOPAR CEO Pietro Gorlier would like to see 80% of Chrysler dealerships offer Saturday service.

Dealer Groups Step Up Service
Dealership service work is increasing as people keep their cars longer and so require more maintenance and repair work.

News
Ward's Strikes Gold
Collectively Ward’s wins four golds, two national and two regional. Ward’s Dealer Business Editor Steve Finlay marks his third consecutive triumph for his column.

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Test Drives
GM Heavyweights Ready to Rumble
Chevy/GMC heavy-duty pickups win the torque battle on paper and handle great unloaded. But Ford and Ram models have a styling edge inside and out.

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