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July 16, 2010 A Penton Media Property Vol.4 No.7
CONTENTS
From Our Magazines:
New Auto Research Looks at Generational Differences

90% of Social Media Is Showing Up; Now for the Tricky 10%

Hurricane Fails to Totally Derail Fiesta Deliveries

Will Dealers Use New and Improved Lead-Scoring?


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Feature
New Auto Research Looks at Generational Differences
Auto-industry forecasters rationally make market predictions, but consumers emotionally buy cars.

Ideas that Work
90% of Social Media Is Showing Up; Now for the Tricky 10%
Here’s what to do and not do when trying to connect with customers online.

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Around the Industry
Hurricane Fails to Totally Derail Fiesta Deliveries
Ford began pre-launch marketing of the new Fiesta in the U.S. with a social-media campaign on Facebook and Twitter last year.

Will Dealers Use New and Improved Lead-Scoring?
The system is intended to aid dealers in deploying their forces by jumping on hot leads and cultivating – not ignoring – less pressing prospects.

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